1 MONTHLY REPORT March, 2010 March, 2010 Planning Division Sam Lung 2 Apr. 2010.
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Transcript of 1 MONTHLY REPORT March, 2010 March, 2010 Planning Division Sam Lung 2 Apr. 2010.
1
MONTHLY REPORTMONTHLY REPORT March, 2010March, 2010
Planning Planning DivisionDivision
Sam LungSam Lung
2 Apr. 20102 Apr. 2010
2
Market News
AIA will be integrated with Prudential in 2010
CompanyMarket share-
NBMarket share-
TPAgent #
Prudential 31.4% 39.9% 30,328
AIA 9.8% 6.7% 11,953
Total 41.2% 46.6% 42,281
Company Information (2009 Q3)
After integrated, the market share of Prudential will be over 40% and policy number will increase to 1.67M
3
Market News
Baoviet cooperate with HSBC in providing
Travel Insurance products Online
Coverage: Medical Personal accident Emergency medical repatriation
Inconvenient services
Coverage: Medical Personal accident Emergency medical repatriation
Inconvenient services
Channel HSBC website Channel HSBC website
4
Project this Month
New product launch
New product Promotion
Q2 Campaign
Customer Analysis
5
New product launch
Cathay short-term Endowment (A03)
Cathay Medical Rider (R04)
Cathay Term Rider (R05)
6
New product launch-A03
Insurance term 5 years
Paying Period 2 years
Insurance Interest rate 8.5%
LA age 0~ 65 years old
SA limitationMin: 10MMax: 800M (age≤14), 2.5B (age≥15)
Premium Limit Min: 300,000 VND each payment
Benefits1. Death benefit: 100%SA2. Accidental benefit: 200%SA3. Maturity benefit: 100%SA
7
New product launch -R04 and R05
R04:• Hospitalization:
1~30 Days: 100%SA
31~120 Days: 150%SA
• Home Health care : 1~120Days: 50%SA
• ICU
1~30Days: 100%SA• BICU
1~30Days: 100%SA
• In-patient surgical: 5xSA
R04:• Hospitalization:
1~30 Days: 100%SA
31~120 Days: 150%SA
• Home Health care : 1~120Days: 50%SA
• ICU
1~30Days: 100%SA• BICU
1~30Days: 100%SA
• In-patient surgical: 5xSA
R05:• Death Benefit:
100%SA+unearned premium
• TPD Benefit:
100%SA+unearned premium
R05:• Death Benefit:
100%SA+unearned premium
• TPD Benefit:
100%SA+unearned premium
8
Project this Month
New product launch
New product Promotion
Q2 Campaign
Customer Analysis
9
New product Promotion-A03
• Promotion Period: 4 wkm• Mode: Original Performance FYP rate × 2
Original Promotion Period
PFYP rate 10% 20%
10
Project this Month
New product launch
New product Promotion
Q2 Campaign
Customer Analysis
11
2010 Q2 Promotion Campaign-2010 Q2 Promotion Campaign- Exciting Summer With Cathay Exciting Summer With Cathay
Campaign Period: 25/3 ~ 16/6 (4~6wkm)
Cathay Whole Life with Cash Benefit (C05)
FP ≥ 3.5MCathay Whole Life with Return of Premium (C06)
Cathay Premium Endowment (C07) FP ≥ 5.0M
How to participate?
12
Drawing PrizeDrawing Prize
Prize Price Amount
1st Gold soccer ball 30,000 1
2nd Adidas backpacks 1,000 10
3rd Adidas soccer ball 400 20
Unit: thousand VND
1st prize 2nd prize 3rd prize
13
Happy GiftHappy Gift-World Cup Calendar-World Cup Calendar
6
14
Marketing Tool - DMMarketing Tool - DM
88
Agent information
Customer information
15
Q2 Focus Product
SavingSaving
RetirementRetirement
A03A03
C07C07
C05C05
C06C06
Short-term Target Return money soon Short-term Target Return money soon
Long-term Target Counter InflationLong-term Target Counter Inflation
Cash coupon every 3 yearCash coupon every 3 year
CoverageCoverage RiderRider Attach elasticallyCheap premiumAttach elasticallyCheap premium
Death coverage+ Maturity benefitDeath coverage+ Maturity benefit
16
Project this Month
New product launch
New product Promotion
Q2 Campaign
Customer Analysis
17
Customer Analysis
• Know Your Customer
18
Customer Profile
How many customers do we have?How many customers do we have?
Policy ownerPolicy owner InsuredInsured TotalTotal
11,217 11,217 12,873 12,873 16,759 16,759
19
Gender-Age Analysis
7%
10%11%
14%
9%
11%
6%
7%
4%5%
3%
5%
2%
3%
1%2%
0%
2%
4%
6%
8%
10%
12%
14%
18~24 25~29 30~34 35~39 40~44 45~49 50~54 55~
M
F
Main CustomerMain Customer YoungYoung
FemaleFemale
20
Purchase Behavior Analysis
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
18~24 25~29 30~34 35~39 40~44 45~49 50~54 55~
EndowmentEducationTerm LifeWhole Life
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
10.0
18~24 25~29 30~34 35~39 40~44 45~49 50~54 55~
EndowmentEducationTerm LifeWhole Life
Product-ageProduct-age Annualized PremiumAnnualized Premium
Young Adult EducationAfter 40 EndowmentYoung Adult EducationAfter 40 Endowment
Age increase Premium increase Age increase Premium increase
Re-sale to young group with their life cycleRe-sale to young group with their life cycle
21
City analysis
0%
5%
10%
15%
20%
25%
30%
HCM HN DN CT
18~24
25~29
30~34
35~39
40~44
45~49
50~54
55~0%
10%
20%
30%
40%
50%
60%
70%
HCM HN DN CT
M
F
Similar distribution Young group are mostSimilar distribution Young group are most
Female> Male Except Can ThoFemale> Male Except Can Tho
AgeAge GenderGender
22
Product analysis
HCM&HN EndowmentDN Endowment & EducationCT Whole Life
HCM&HN EndowmentDN Endowment & EducationCT Whole Life
4.14.54.0
5.4
-
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
HCM HN DN CT
AverageEndowmentEducationTerm LifeWhole Life
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
HCM HN DN CT
Whole Life
Term Life
Education
Endowment
HCM highestHN relatively lowerHCM highestHN relatively lower
Product Product Annualized PremiumAnnualized Premium
23
Marketing Strategy
Main Customer
Main Customer Young female GroupYoung female Group
ProductProduct Design Women InsuranceDesign Women Insurance
SaleSale Strengthen different product education by city Re-sale to potential young people
Strengthen different product education by city Re-sale to potential young people
MarketingMarketing Corporate image and declaration Young and Soft External actives Attract young group
Corporate image and declaration Young and Soft External actives Attract young group
24
Planning Project Next Month
New Product
Dong Nai opening
Review Agent System
25
Thank you!!
Planning Planning DivisionDivision
Sam LungSam Lung