1 Month - Amazon S3...Online Reputation Management ... 1 Month Free Trial €39 / Month -£29 /...
Transcript of 1 Month - Amazon S3...Online Reputation Management ... 1 Month Free Trial €39 / Month -£29 /...
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1 Month Of
FreeEducation
Claim your Free Month through the Offer Email or Members Area
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Lesson 8
Managing A Community of Online Followers
Presented by:
Gareth Redmond Course Educator
Diploma in Blogging & Content Marketing – Part I
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Lesson 8
Building An Audience
Online Reputation Management
Social Media Recommendations
Facebook Management
Summary
Blog Review
Q & A
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Building An Audience
Building An Audience
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Have you a passion?
What is your area of expertise?
Do you have endless ideas for your blog?
Revise these ideas down to your top 3
Take the leap
Building An Audience
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What would make you come back to read a blog multiple times?
Building An Audience
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B2B marketers receive 67% more leads
13x times more likely to enjoy positive ROI
By 2020, customers will manage 85% of their relationships without talking to a human
Companies who blog receive 97% more links to their website
Building An Audience
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Building An Audience
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Online Reputation Management
Online Reputation Management
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Online Reputation Management is the act of monitoring, addressing or mitigating undesirable search
engine results or mentions in online media for a company or product.
Online Reputation Management
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Online Reputation Management
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Online Reputation Management
How you areperceived publicly
What impact does this have?
Complete lack of competence
Vulnerable to furthernegative comments
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Online Reputation Management
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Response Time
Online Reputation Management
Outline solution timeline
Integrated platform support
How can you replicate?
Why should you focus on it?
To develop strong relationships
To build a credible & reputable brand
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Facebook Management
Facebook Management
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Largest Social network in the world
Excellent data integration and offers paid advertising
Facebook continues to give tools to publishers/brands to help
drive engagement – Instant Articles, Facebook Live
Engagement is becoming the most valuable metric on Facebook
Requires active management of comments and customer
complaints
Facebook Management
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Social Strategy
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Social Strategy
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Social Strategy
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Facebook Management
Currently:As low as 2% now if over 500,000 likes.
10,000 fans may actually only reach 650 of them.
OR
1 million fans may actually only reach 20,000
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Find people with similar interests
Great community engagement
Can promote an event better through groups
Increased exposure
Facebook Insights
More options for events, photos, links
Facebook Management
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1) Weekly reports
Monitor Daily trendsThe types of content
Facebook Management
2) Monthly Reports
Strategic changesSocial growth
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Blog Review
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1 Month Of
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Thank youFrom the Marketing Faculty
Gareth
DianeCarmine Chris
Daniel
Jack
DavidLaura Richard
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