1 Minna Nissinen, Senior Vice President, Alma Diverso Alma Media Capital Markets Day, May 25, 2012...
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![Page 1: 1 Minna Nissinen, Senior Vice President, Alma Diverso Alma Media Capital Markets Day, May 25, 2012 25.5.2012 At the right time for the right people.](https://reader036.fdocuments.net/reader036/viewer/2022062523/5a4d1af37f8b9ab05997fac8/html5/thumbnails/1.jpg)
1
Minna Nissinen, Senior Vice President, Alma DiversoAlma Media Capital Markets Day, May 25, 2012
25.5.2012
At the right time for the right people
![Page 2: 1 Minna Nissinen, Senior Vice President, Alma Diverso Alma Media Capital Markets Day, May 25, 2012 25.5.2012 At the right time for the right people.](https://reader036.fdocuments.net/reader036/viewer/2022062523/5a4d1af37f8b9ab05997fac8/html5/thumbnails/2.jpg)
Changes bubbling inside the display ad field
19.3
19.4
7.7
9.6
2.2
Online advertising market Q1/2012 58,2 MEUR (+21%)
Display advertisingSearchDirectoriesClassifiedFacebook advertising
2 25.5.2012
(+35%)
(+3%)
(+6%)(+18%)
(+175%)
![Page 3: 1 Minna Nissinen, Senior Vice President, Alma Diverso Alma Media Capital Markets Day, May 25, 2012 25.5.2012 At the right time for the right people.](https://reader036.fdocuments.net/reader036/viewer/2022062523/5a4d1af37f8b9ab05997fac8/html5/thumbnails/3.jpg)
What lies behind the bubbles?
3 25.5.2012
Changes in consumer
buying process
Growing online shopping
The developmentof own
and earned media
The advances in technology and user data
![Page 4: 1 Minna Nissinen, Senior Vice President, Alma Diverso Alma Media Capital Markets Day, May 25, 2012 25.5.2012 At the right time for the right people.](https://reader036.fdocuments.net/reader036/viewer/2022062523/5a4d1af37f8b9ab05997fac8/html5/thumbnails/4.jpg)
The future is in networks – from websites to audiences and results
4 25.5.2012
BRAND / PREMIUM ADVERTISING
(fixed/CPM)Single sites &
sections
TARGETED(CPM)
Vertical
RESULTS BASED (CPC/CPA/CPO)
Networks
AUTOMATED NETWORK PURCHASINGData-based targeting
Audience and results based advertisingDifferent pricing models, eCPM optimization
PREMIUM ADVERTISINGSingle sites &
sections
Traditional display advertising
Display advertising of the future
Fragmented audiences - an opportunity in the new model, not a threat.
![Page 5: 1 Minna Nissinen, Senior Vice President, Alma Diverso Alma Media Capital Markets Day, May 25, 2012 25.5.2012 At the right time for the right people.](https://reader036.fdocuments.net/reader036/viewer/2022062523/5a4d1af37f8b9ab05997fac8/html5/thumbnails/5.jpg)
The diversifying targeting methods
5 25.5.2012
Re-targeting
Semantic targeting
Geolocation targeting
Weather
forecast
IP-targeting
Reverse targeting
Demographic targeting
Time-based targeting
Target group packages
Browser targeting
Dev
ice
targ
etin
g
Sear
ch w
ords
–bas
ed
Behavioral targeting
By combining various data sources, more diversetarget groups can becreated.
![Page 6: 1 Minna Nissinen, Senior Vice President, Alma Diverso Alma Media Capital Markets Day, May 25, 2012 25.5.2012 At the right time for the right people.](https://reader036.fdocuments.net/reader036/viewer/2022062523/5a4d1af37f8b9ab05997fac8/html5/thumbnails/6.jpg)
6 25.5.2012
1/3
Alma Media’s share of the online
advertising market (display and classified).
73%
#1 Alma Media’s position in online
advertising networks in Finland (RON).
The Digital
Power of Alma Media
4.7 million unique weekly browsers