1 Million Cups Presentation - Climbing Everest - BackerKit
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Transcript of 1 Million Cups Presentation - Climbing Everest - BackerKit
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Climbing EverestDeveloping a tool to support the crowdfunding journey.
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Maxwell Salzberg
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Realities of fulfilling a Kickstarter Campaign
● Fulfillment can be difficult for big projects● Project creators have to handle fulfillment alongside managing their
business and developing their product.● The process involves a large amount of communication and adjusting data● Backers want to update all kinds of information about their orders
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Problems backers have● Change of shipping address● Pledging extra money for extra items● Splitting one big order for multiple people● Failed pledge payments● Refunds● Someone missed the campaign● Non-Responders● Hard to track who has shipped and who hasn’t.
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The biggest catch of allAll a project creator gets is a big spreadsheet to work from.
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Uncomfortable Truths1. Raising money is the easy first half
of crowdfunding. Fulfillment itself is much harder.
2. Fulfillment can rob a project creator of both time and money that could be spent on making their product.
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Three Years Pass...
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Diaspora* - 2013
● Two sources of development - core team and community developers.
● Core team was focused on providing a major overhaul to user interface.
● Pivoted from startup model into a volunteer-run community project.
● Project adopted self-governance model through establishing consensus on issues.
● Core development team stepped away.
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We wanted to make a product that could help a group of people in a useful way.
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We’ve always wanted to build products that empowered people.
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What if we could make the fulfillment process for crowdfunding easier?
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The Old, Slow WayDon’t spend your time manually managing your backers’ info, while time ticks away.
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The BackerKit WayHave everything on autopilot so you can focus on making.
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Pivoting into BackerKit
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Initial Offering● Free beta period - early customer feedback helped
establish first pain points.● Basic features - pledge management, add-on
purchases, shipping addresses, a way to represent whether an order is fulfilled, can export all order data.
● Niche support - can synchronize data from Kickstarter to use project data in a useful way.
● Flexible - if there isn’t a feature for it, we can implement a workaround
● Free Backer Support - we help project creators take care of their backers.
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Challenge of UX Design
● BackerKit is designed to assist with every step of the fulfillment process
● Just because something makes sense to you doesn’t mean it makes sense to the customer.
● Self-service vs. full-service
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First Refinements● Segments - search queries that create groups of people that an app can
perform actions on.● More Platforms - sync with campaigns from IndieGoGo, Tilt/OPEN● Pre-Orders - project creators can get new orders after their campaign
ends to keep the momentum going.● New Interface - focused on reward items in pledges belonging to backers.● Counts - easy counts for manufacturing.● Shipping - We integrated with the USPS to offer cheaper postage.
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Backer pledge accounts● 6 order states: Not Sent, Not Answered, Open, Locked Down, Ready to
Ship, Shipped● Invite system: all backers are invited once a project is ready to go live.
Each backer gets a unique link that logs them into their pledges automatically.
● Pledge Switching: Backers may be allowed to change pledge levels● Linked Pledges: For pledging multiple times on platforms like IndieGoGo.
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Fulfillment Integrations● We launched a partner’s program
for fulfillment houses.● Easily send orders out at the click
of a button.● 2 partners at launch: FulfillRite and
ShipStation● Orders get tracked between
BackerKit and fulfillment partner, so data is always up to date.
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New Fullfilment Integrations
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● Some of our customers: Soylent, Amplitude, Reading Rainbow, ToeJam & Earl, What We Do in the Shadows
● Over 700+ projects served● Many revisions to features and designs● Campaigns of all sizes and every niche● Team of 6 people
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