1 Maya Omar Smrd11part2
description
Transcript of 1 Maya Omar Smrd11part2
![Page 1: 1 Maya Omar Smrd11part2](https://reader034.fdocuments.net/reader034/viewer/2022042614/559066ec1a28ab7e638b46da/html5/thumbnails/1.jpg)
Communicate effectively in imagery,
not just words. SECRET #4
12
![Page 2: 1 Maya Omar Smrd11part2](https://reader034.fdocuments.net/reader034/viewer/2022042614/559066ec1a28ab7e638b46da/html5/thumbnails/2.jpg)
3. Find x 3 cm
4 cm
We use 5-6 metaphors per minute.
x
13
![Page 3: 1 Maya Omar Smrd11part2](https://reader034.fdocuments.net/reader034/viewer/2022042614/559066ec1a28ab7e638b46da/html5/thumbnails/3.jpg)
3. Find x 3 cm
4 cm
x
14
![Page 4: 1 Maya Omar Smrd11part2](https://reader034.fdocuments.net/reader034/viewer/2022042614/559066ec1a28ab7e638b46da/html5/thumbnails/4.jpg)
Facts can be presented differently depending on the metaphor you choose.
“Tax Relief” “Tax Cuts”
15
![Page 5: 1 Maya Omar Smrd11part2](https://reader034.fdocuments.net/reader034/viewer/2022042614/559066ec1a28ab7e638b46da/html5/thumbnails/5.jpg)
Case Study: De Beer’s Diamond Jewelry
16
![Page 6: 1 Maya Omar Smrd11part2](https://reader034.fdocuments.net/reader034/viewer/2022042614/559066ec1a28ab7e638b46da/html5/thumbnails/6.jpg)
Communicate effectively in metaphors, not just words.
SECRET #5
17
![Page 7: 1 Maya Omar Smrd11part2](https://reader034.fdocuments.net/reader034/viewer/2022042614/559066ec1a28ab7e638b46da/html5/thumbnails/7.jpg)
What motivates people to donate?
21 Million hungry Africans Rokia ( a 7 year old from Mali )
Medicine to save 1 child Medicine to save 2 children
Medicine to save Rokia Medicine to save 1 million of children
18
or
or
or
![Page 8: 1 Maya Omar Smrd11part2](https://reader034.fdocuments.net/reader034/viewer/2022042614/559066ec1a28ab7e638b46da/html5/thumbnails/8.jpg)
Communicateeffectivelyinstories,
notjustwords.SECRET #6
19
![Page 9: 1 Maya Omar Smrd11part2](https://reader034.fdocuments.net/reader034/viewer/2022042614/559066ec1a28ab7e638b46da/html5/thumbnails/9.jpg)
Insights come from interaction between the rational and the emotional
20
REAMTOITOINOANLAL
![Page 10: 1 Maya Omar Smrd11part2](https://reader034.fdocuments.net/reader034/viewer/2022042614/559066ec1a28ab7e638b46da/html5/thumbnails/10.jpg)
Great insights are born out of the tension between the rational and irrational.
SECRET #7
21
![Page 11: 1 Maya Omar Smrd11part2](https://reader034.fdocuments.net/reader034/viewer/2022042614/559066ec1a28ab7e638b46da/html5/thumbnails/11.jpg)
ACTION
ACTIONACTION
action
action
action
ACTION
actionACTION
action
action
action
action
action
actionaction
action
action
action
ACTION
ACtionACTION
actionaction
action
The Business Challenge