1 Mary Beth Lech, Lifetime CFCM, Fellow NCMA Chapter Relations Manager Crystal Glenn, CPCM, Fellow...
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Transcript of 1 Mary Beth Lech, Lifetime CFCM, Fellow NCMA Chapter Relations Manager Crystal Glenn, CPCM, Fellow...
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Mary Beth Lech, Lifetime CFCM, Fellow
NCMA Chapter Relations Manager
Crystal Glenn, CPCM, Fellow
President-elect, Tysons Corner Chapter
What’s in YOUR chapter playbook?
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Team Expectations
• Sports teams will play the game to win, make the playoffs and expand the brand.
• NCMA teams are our chapters.
• NCMA expects the chapters to participate in the profession and professional development, be recognized through the awards programs and expand the NCMA brand.
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How Chapter Teams Can Meet and Beat NCMA Expectations• Provide educational opportunities
• Provide networking and social opportunities
• Provide business opportunities
• Provide career enhancing and career matching opportunities
• Provide leadership opportunities
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Draw up the plays
Think Outside
The Box
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Let’s discuss examples of plays and strategies and how to incorporate them in to your playbook
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Types of “plays”
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How to Execute the Plays
• Time Budget
• Resource Budget
• Financial Budget
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Set your goals
• Two minute drill
• What team members are involved?
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Financial Goals
• How do we pay the bills?– Break even?– Build reserves?– Create wealth to support and expand
initiatives?
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What are your pricing strategies?
• Member / non member
• BOGO
• Student / retiree discounts
• Early bird discounts
• Block or group pricing
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What are your chapter’s pricing policies?
• Credit cards– Every event?– Selected events?– Refunds?
• Refund or cancellation policy– Is it publicized– Do you always collect?– Do you have a 3 strikes policy?
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Understand the Components
• Fixed, variable and semi-variable costs
• Cost + Profit = Price– PROFIT is NOT a bad word– Chapters are allowed to make a profit on their
events.
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Let’s Price a NES• First step?
• Next steps?
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Create Value—That’s What Should Be in Your Playbook
• For the member
• For the chapter
• For NCMA
• For the profession
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Meet your new chapter member—Mr. Benjamin Franklin
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