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Maronda Homes

What You Told Us

• Your customers are: – Empty- nesters – Move up buyers – First time home buyers – Women make the initial decision

• Competing against other new home builders, short sales and foreclosures • Currently running in FLORIDA TODAY Real Estate section, floridatoday.com local

news and on Homefinder.com

The Right AudienceLisa: Mom to young children

• Age 21-45

• Highly likely to have young children at home, age 11 or younger – especially age 2 and younger

• Skew more conservative in their political views

• Employed, primarily full-time

• Heavy furniture buyers, with value dependent upon the ages of their children

• Watch health topics closely, especially weight loss

• Enjoy cycling, running yoga/pilates

• Lisa is a great example of a move up buyer

Source: Scarborough Research, R1-2009/R1-2010

The Right AudienceSam: Boomer

Source: Scarborough Research, R1-2009/R1-2010

• Median Age: 52

• Employed, primarily full-time

• Highly likely to go online, multiple times per week

• Enjoy golf and professional sports

• Enjoys fine dining

• Interested in investing and will turn to a professional

• Will use the Internet to research travel options, but tend to turn to a travel agent

• Same is a great example of an early Empty- Nester who may be downsizing

The Right AudienceThe Shaws: First Time Home Buyers

• Age: 20-35

• Lower- to mid-income levels, $35,000-$49,999

• Employed, more blue collar than white

• Enjoy outdoor activities like cycling and running

• Heavy consumers of weight loss products and programs

• Likely to be looking for a new job, or working on education toward a career

Source: Scarborough Research, R1-2009/R1-2010

Running in advance of and during these peak times will maximize your potential for revenue.

To draw customers into your models, we’ll want to message your audience to both raise awareness of your product and increase consideration during their decision making process.

The Right TimeGet in front of Lisa, Sam and The Shaws when they’re ready to buy

The Right Solution to Reach Lisa Mom to young children

http://advertising.flatoday.net/maronda/maronda300x250_6500.html

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http://advertising.flatoday.net/maronda/SEPT10/marondahome_nobargai.html

The Right Solution to The Shaws First Time Home Buyers

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http://advertising.flatoday.net/maronda/SEPT10/marondahomes_300x250.html

The Right Solution to Reach Sam Boomer

In the local news section of floridatoday.com we are able to

target more people like Sam plus in-market home shoppers on

homefinder.com. Through Yahoo! we are able to target more people like Lisa and The Shaws as well as other in-market home shoppers through

behavioral targeting.

The combination of floridatoday.com and Yahoo! will help you REACH 77% of internet

users in Brevard

Source:

The Right Solution Cont.

With our high impact Sliding Billboards on floridatoday.com

we will help BOOST traffic during your special sales and

events.

The Plan

These solutions will help you:

1) Reach first time home buyers, move up buyers, and empty nesters/ down sizers

2) Reach more women

3) Ultimately drive results!

1) Our consultative approach will ensure your campaign delivers the quality results you are seeking

2) Help with developing compelling creative

3) Review and optimize your campaign placements

4) Review monthly reports to verify you are seeing the results you need

Our Commitment

Reach.Connect with more of your best customers

through the combined power of the Florida

Today family of products and the expanded digital reach of Yahoo!

Targeting.Zero in on your ideal customers with our expanded audience targeting capabilities based on geography,

demographics, interests, and user behaviors

Results.Our growing collection of digital solutions will drive people like The Shaws, Lisa and Sam to your business when they are ready to buy.

Results = Right Audience, the Right Time, the Right Solution

Thank you!