1Mark Skilton© Copyright Capgemini 2010 All Rights Reserved

ServiceProvider

Cloud Technology is changing Outsourcing and Service Development

SupplierNetwork

ECOSYSTEM

ECOSYSTEM

Marketplace

ECOSYSTEM

Different communities and marketplaces

ConsumerNetwork

IndustryNetwork

CrowdSourcing

DeveloperCommunityCollaboration

CustomerCollaboration

ContentCollaboration

Simulation/

Virtual Businesses

2Mark Skilton© Copyright Capgemini 2010 All Rights Reserved

Cloud in an Industry Sector Context

Cloud products & services can support one or many marketplacesHorizontal Common Cloud ServicesVertical Marketplace specific Cloud Services. .

MarketplaceA

MarketplaceB

MarketplaceC

e.g. Raw Materials

e.g. Manufacture

e.g. Packaging

MarketplaceD

e.g. Consumers

ECOSYSTEM

HorizontalCloud Services

VerticalCloud Service

An Ecosystem = a set of common conditions that describe and are followed by all participants and communities in the Ecosystem

Enables a common exchange of products and services based on the ecosystem characteristics.

3Mark Skilton© Copyright Capgemini 2010 All Rights Reserved

Cloud in an Industry Sector Context

IaaS

IaaS

IaaS

CustomersNetwork

IntermediatesProviders

SupplierNetwork

Co-mingling

Browser / Portal

as a Service

PaaS

SaaS

SaaS

Self Service

Browser / Portal

as a Service

Private / Public

MARKETPLACE

MARKETPLACE

MARKETPLACE

Network

Connections

Services

Communities

Ecosystem

Marketplace

Ecosystem Meta ModelECOSYSTEM

4Mark Skilton© Copyright Capgemini 2010 All Rights Reserved

Cloud in an Industry Sector Context

A heterogeneous Ecosystem Ensemble example

SupplierNetwork

ECOSYSTEM

ECOSYSTEM

Marketplace

ECOSYSTEM

Marketplacee.g. Manufacture

e.g. Consumers

e.g. Raw Materials

Different communities and marketplaces

Many to Many

The Ecosystems follow their own separate rules within each ecosystem – Ecosystems may exchange services

There may be many marketplaces inside an ecosystem.

Communities can use many marketplaces

Networks may san more than one marketplace and more than one ecosystem.

Networks may support one or many ecosystems