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Mario Livio

Space Telescope Science Institute

Baltimore, Maryland

The Impact of the Office of Public Outreach

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A brief assessment of: News Formal Education Informal Education Online Outreach Origins Forum Crossing the

boundary betweenscience and general culture

The Hubble achievement

Impact of STScI Outreach on the Public

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PUBLICIZING HUBBLE SCIENCE VIA THE MEDIA

News

• The output of our News group drives much of the product development for the rest of OPO.

• News of Hubble’s discoveries reach large audiences annually via the News Office’s press releases, press conferences, podcasts and vodcasts, twitter, supplementary materials and videos, as well as through online dissemination.

4The Greg Davidson Science News Metric

Cumulative contributions of the 10 most productive NASA programsCumulative Contributions of the 10 Most Productive NASA Programs

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1970 1975 1980 1985 1990 1995 2000 2005 2010

Year

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ints

HST

Voyager

Viking

Chandra

Galileo

STS

Apollo

Cassini

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MGS

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SM2SM3a

SM3b

SM4cancellation

News Coverage of Select Missions (1994-2008)Source: Lexis-Nexis

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1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008

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Mars Rovers

Cassini

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Spitzer

Hubble

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http://amazing-space.stsci.edu

Formal Education• Amazing Space is designed

to bring the universe into the K-14 classroom and engage teachers and students in the adventure of scientific discovery.

• Evaluation is used to determine if established program goals and outcomes are being met.

• Online and hard-copy materials are: Used in all 50 states. Used in 42 of the 100 largest

school districts in the country.

Reach an estimated 6.3 million students per year.

Reach an estimated 506,000 pre- and in-service teachers.

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A national sample of Amazing Space users provides data on selection criteria and use of materials in a variety of settings.

Formal Education

• High speed internet in 2008, 55% compared to 47% in 2007.

• Study included YouTube, blogs, social networking, Second Life, and podcasting.

• Results will be used for future product and program development.

• Colleges and colleges of education using Amazing Space (207)

• School districts using Amazing Space (345)

• K-12 schools using Amazing Space (365)

• Training materials distribution (401)• Informal Science Education venues

(104)

Telescopes from the Ground Up

Study of Technologies as Outreach Tools for 18-24 year olds

8Informal Science Education

The Informal Education Program has partnered directly with 262 informal education venues in 255 cities in 46 states across the

nation.

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ViewSpace

Multimedia Exhibit Program from STScI currently exhibited in 210 museums, science centers, planetariums.

Informal Science Education

• Continually updated content from Hubble, JWST, Spitzer, Chandra, SOHO, Mars Exploration Rovers, New Horizons, Cassini-Huygens, Phoenix Mars Mission, THEMIS, Deep Impact, STEREO, and also in collaboration with SETI Institute, U. of California, U. of Texas.

• New program features, such as “Explore More” visitor follow-up, are informed by NASA Office of Education criteria.

Exhibit at The Walters Art Museum

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ViewSpace

Multimedia Exhibit Program from STScI currently exhibited in 210 museums, science centers, planetariums.

Informal Science Education

• Continually updated content from Hubble, JWST, Spitzer, Chandra, SOHO, Mars Exploration Rovers, New Horizons, Cassini-Huygens, Phoenix Mars Mission, THEMIS, Deep Impact, STEREO, and also in collaboration with SETI Institute, U. of California, U. of Texas.

• New program features, such as “Explore More” visitor follow-up, are informed by NASA Office of Education criteria.

Exhibit at The Walters Art Museum

11Informal Science Education

Visions of the UniverseFour Centuries of Discovery

A Traveling Exhibit Celebrating the International Year of Astronomy,

exhibited in 40 libraries.

12Informal Science Education

Snyder, NE

Ontario, CA

Topeka, KS

Visions of the UniverseFour Centuries of Discovery

13Online Outreach

• On average, the Office of Public Outreach’s web presence has approximately 2.2 million web sessions, 200 million hits per month.

• The website is a Winner of the 2007 International Academy of Digital Arts and Sciences “Webby” and People’s Voice awards, and 2008 Official Honoree.

14The “You Decide” IYA Activity

139,942 voted 7,293 K-12 students 10,519 college students 2,369 K-12 educators 2,152 college educators 104 K-12 educators

signed up for a follow-up educational activity with their classes

15Origins Forum

International Year of AstronomyWe are coordinating SMD planning for the International Year of Astronomy in 2009. The effort involves professional development for educators, public observing experiences, and community-based partnerships.

Braillle BooksA new book brings Great Observatories images to the fingertips of the blind. "Touch the Invisible Sky" is a 60-page book with color images of nebulae, stars, galaxies and some of the telescopes that captured the original pictures. Braille and large-print descriptions accompany each of the book's 28 photographs, making the book's design accessible to readers of all visual abilities.

16Origins Forum

• Helps Astrophysics mission E/PO programs communicate and collaborate to make the best use of their resources.

• In collaboration with the Smithsonian Astrophysical Observatory, coordinates E/PO activities involving 30 professionals representing 16 institutions and 24 Astrophysics Division missions and research programs.

Educational Posters

Coordination across NASAmissions E/PO

17Crossing the Boundary BetweenScience and General Culture

Einstein was chosen person of the century because his theories crossed the boundaries of science into modern culture.

HST showed us Einstein’s Universe!

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Celestial harmonyCelestial harmony

Crossing the Boundary BetweenScience and General Culture

Teaching Englishin Japan

Teaching Englishin Japan

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As a standard for excellence

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As a standard for excellence

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The Hubble Achievement

Numerous Editorials

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The Hubble Achievement

Numerous Editorials

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Sheer Beauty

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Eagle NebulaM16

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Carina

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HH 901 Carina Nebula

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V838 Mon

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Cat’s Eye Nebula NGC 6543

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Crab Nebula M1

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NGC 1300

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Sombrero Galaxy M104

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Arp 147

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Fountain of YouthArp 194

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Arp 274

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K 4-55Final WFPC2

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Students

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Model view 1

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Palazzo

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Astronomers View SL-9 Impact on Jupiter

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Anatomy Lesson, Rembrandt

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STS-125/SM4 Launch

STS-125/SM4 launch, May 11, 2009

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SM4 EVA

John Grunsfeld servicing HST on STS-125/SM4

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HST from Atlantis

Hubble Space Telescope from Space Shuttle Atlantis

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To be continued…