BookeenThee‐readingspecialist

IDPFDigitalBook2009LaurentPicard–MichaëlDahan

Whoarewe?

► Summary ▪  Based in Paris, France ▪  Self funded & privately held ▪  Pioneering ebook technologies

since 1998

► Mission ▪  Design & develop the best e-book

readers

10yearsofevolution

► Customer education ▪  Music and video gone digital ▪  Newspaper gone digital ▪  USB Key widely used ▪  PDF widely used ▪  Internet and ADSL widely used

► Technical revolution ▪  Development and

industrialization of e-paper technology

► Business segmentation ▪  Format & DRM ▪  Content aggregator ▪  Digitizing content

Bookeen’sproduct

►  Dimensions: 118 x 188 x 8.5 mm

►  Weight: 174 g

►  Battery life : 8 000 pages, 1 month

►  Screen : E Ink® Vizplex 6" [122mmx91mm]

600x800 pixels, 166 dpi, 4 grey levels Sunlight readable

►  Standard formats ▪  Mobipocket DRM ▪  HTML/Txt/PDF

►  User interface in 12 languages

Adobe ePub/PDF DRM (now available)

BookeenPosition

► Customers over 70 countries ► eBook Reader Specialist Recognition ► Expected sales in 2009: 50K (2008 x 3) ► European full coverage ► US market to be opened June 2009

Competition

Product Cybook Gen 3

Display 6’’ E Ink Weight Dimensions Touch No Wireless No Battery life Catalog 150,000 titles

Formats ePub, PDF, PRC

PRS700 (Sony)

6’’ E Ink 283g 127x174x9.7mm Yes No 14 days 30,000 titles

BBeB, ePub, PDF

Kindle 2 (Amazon)

6’’ E Ink 289g 135x203x9mm No Yes 4 days 275,000 titles

AZW

174g 118x188x8.5mm

21 days

What’snext?

Current typical customer Avid reader, traveller

Age: 35+

B2C « Book iPod »

Target: any book reader

B2B « eTextBook »

Target : academy, training

Big screen (>10’’) Note taking 100% PDF compliant

Portable – easy to carry Robust Low-cost Easy to use

B2C « Book iPhone » Target: newspaper

reader

Portable – easy to carry Robust 3G or WiFi

Announcing…

Cybook Opus

▪  Lightest device: 5.3 oz ▪  Highest def.: 200 dpi ▪  Storage capacity: 1GB ▪  Fits in a pocket ▪  One handed operable ▪  Adobe ePub/PDF ▪  12 different font sizes ▪  Customizable layout ▪  Folder management ▪  Motion sensor

Launch date: June 2009