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Knock It Off! Brands & the Counterfeiting Quandary

Tuesday, November 11, 2008Union League Club, NYC

Technology Advancements

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1988

The Problem• Counterfeiting...Authenticate All Products?• Unauthorized Production...Account All Production? • Diversion…Track All Products?

The Solution

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Major Forces of Change

First 20 Years

• The Counterfeiting business model

• The Internet as a tool of the illicit trade

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Security Technology

Liquid Crystal Hologram Diffractive Electron Beam Bio Markers Luminescers Microimaging Encoding Taggants

PS Label TE Label Two Tone Label Hang Tag Thread Woven label IMB 3DCD Embedded Card Security Print Pouch PS Laminate Heat Laminate Label & Write

Resist Stamping Foil In Product Marking Embedded Paper

Verification Technology

Alphanumeric Random Number Linear Barcode 2D Barcode Proprietary

Codes

Delivery Technology

Marking Technology

Visual Laser Read IR Laser

Read UV Read Magnify Decode Machine

Read Chemical

Test Data

Analysis Forensic

Information Technology

On Line Brand ManagementInternet Monitoring Auctions Trade Boards IP Content Domain Names Price Watch Supply Chain

Monitoring Track & Trace

Breadth of Technologies

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Woven Label with

Security Thread

Footwear Label with

Covert Security

Hang Tag with

Optical Security Device

Apparel & Footwear Examples

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2008

The Problem• Counterfeiting...Authenticate All Products• Unauthorized Production...Account All Production• Diversion…Track All Products

The Solution

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2008-2010 Delivering the Technology in Apparel and Footwear

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2008-2010 Embracing The Digital Capabilities of The Technology

Verify withCell Phone Mobile Web Internet

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Thank you