제1장. Key Analysis Tool - samili.com · 7 제1장. Key Analysis Tool 제1장. Key Analysis Tool...

7

1. Key Analysis Tool


1.

1-1.

1-1-1. 10

10 ()

: IP , , 2009

8

part.

10

.

10 .

.

1-1-2.

:

9


,

,

,

.

.

.

.

, ,

3 .

10

part.

1-1-2. ()

, ,

(Emerging Technology)

/

,

8 , 4

,

,

,

,

:

11


1-1-3. Five Force Analysis

(F )

: , Wisdom21, 2006

/ Force

.

,

.

5-Force Model

.

, 6 Force .

12

part.

1-2.

1-2-1. 3C Analysis

3C

(Customer)

, ,

Segment/Needs

? ? ?

(Competitors)

, ,

,

? ?

(Company)

,/ ,

, , , , ,

?, , ? ?

3C

: , 3C, 2009

3C (Company), (Competitor), (Costomer)

,

, ,

,

. ,

.

5 7 ,

13


.

.

1-2-1. 3C Analysis()

3C

Customer

Task 1. Market Overview - 5

Task 2. Segmentation -

Task 3. Buying process -

Task 4. Key buying factors -

Competitor

5P

Task 5. C_People -

Task 6. C_Product -

Task 7. C_Price -

Task 8. C_Place -

Task 9. C_Promotion -

Company STP

Task 10. STP analysis -

Task 11. Objectives and Tasks -

Task 12. Master plan - 5

3C

: , 3C, 2009

14

part.

1-2-2. Market Segmentation

IT Service Market Segmentation()

: , (4), 2006

,

, , .

,

, ,

.

Segment

Segment , Pareto .

15


1-3

1-3-1. PPM Model

PPM Model

: IP , , 2009

,

.

( )

.

Star , Cash Cow , Dog ,

16

part.

Question Marks .

(Hold, Divest, Harvest,

Build) .

1-3-2. BCG Advantage Matrix

BCG Advantage Matrix

: Drummond, G. & Ensor, J. (2004). Strategic Marketing: Planning & Control

.

3

.

17


.

Question Marks Stars Cash Cow

.

Cash Cow .

1-3-3. Competitive Position Analysis

Competitive Position Analysis

: IP , , 2009

.

,

18

part.

.

.

, , ,

.

1-4

1-4-1. Positioning Map

Positioning Map

: & , , , 2006

19


.

Blue Ocean ,

.

,

.

.

1-4-2.

/ : 1993~2008

: Nikkei Electronics, 2008

,

20

part.

.

, , ,

,

.

.

,

()

.

21


1-4-2. ()

Microsoft

: Annual Report, Microsoft. 2008

22

part.

1-4-3. Market Maps

Market Maps

: George S.Day, Market Driven Strategy, 1990

Market Maps

, Map

Market Share .

Stack Chart

.

23


.

Map

.

1-5

1-5-1. Delphi

1 (event) -

2

3

4

54 ,

6 5 5

7 /

8

: Foresight Methodologies - Delphi method, United Nations Industrial Development Organization, 2004

Delphi , Delphi

.

24

part.

/ / /

(, , , ) /

.

, AHP

.

1-5-2.

: , , SIGMA INSIGHT, 2008

,

.

25


.

.

( )

( ) ( ) .

, , , ,

.

26

part.

2. /

2-1.

2-1-1. PEST Analysis

PEST ()

: M.A Armstrong, A Handbook of Human Resource Management Practice, 2006

/

, , ,

.

STEEP

27


PEST .

PEST

, .

2-1-2. STEEP Analysis

STEEP

: M.A Armstrong, A Handbook of Human Resource Management Practice, 2006

PEST (ecological) .

(Uncontrollable Factors)

28

part.

.

/

.

29


3.

3-1. IP

3-1-1. Gap Analysis

Gap Analysis ()


,

.

Gap Analysis ,

.

30

part.

, ()

.

.

3-1-1. Gap Analysis ()

Gap Analysis ()

: K.F.Pun, A QFD/approach for service quality deployment, MCB UP Ltd, 1991

31


3-1-2. Best Practice Benchmarking

Benchmarking Process

: IP , , 2009

.

,

,

.

,

,

.

32

part.

3-1-3. Best Practice of Vision Statement

: James C. Collins and Jenry I. Porrs, Building Your Company's Vision, Harvard Business Review, 1996

, ,

.

, , , Role Model

, (strategic intent) .

,

.

33


3-1-4. Best Practice of Mission Statement


.

.

.

34

part.

3-1-5. Best Practice of Core Value Statement

Core Value


(Value)

. (Core

Value)

,

.

Core Value Identity, ,

.

Core Value

.

, Core Value Core Value .

35


3-1-6. Vision Benchmarking

: WISEPOST,

Vision, Mission, Core Value

.

,

.

Vision, Mission, Core Value

, .

36

part.

3-1-6. Vision Benchmarking()

LH

:

()

: IP , , 2009

37


3-1-7. 10 Steps for Benchmarking


,

.

, .

.

38

part.

3-2. /

3-2-1. Growth/Share Matrix

Growth/Share Matrix()

: The BCG Growth-Share Matrix, NetMBA

Growth/Share Matrix BCG Matrix , BCG Matrix

Growth/Share Matrix

4

.

.

39


3-3.

3-3-1. ( )


, ,

.

,

,

.

40

part.

3-3-1. ( )()

()

: , 2001

2001 2002 2003 2004 2005 2006 2007 2008 2009

( )

24,257 28,007 24,463 23,484 26,939 26,124 31,461 25,810 27,244

( )

213,967 139,074 149,645 182,182 196,221 184,868 213,100 260,010 220,467

( )

215,757 223,036 214,696 227,085 252,226 307,183 354,404 368,536 270,143

: * * 2

()

: , , 2010.11

41


4. /

4-1.

4-1-1. 7S Framework

McKinsey`s 7S Framework

: , HR Institute, 2005

7S Framework 7

,

. 7

.

42

part.

Mckinsey

, ,

.

4-1-2. Five Prime Sources of CSF(Critical Success Factor)s

Five Prime Sources of CSFs

: Amberg, M., Fischl, F. and Wiener, M, Background of Critical Success Factor Research, 2005

/

.

, .

43


, ,

.

4-1-3. SBU Strategy Development

Scope of SBU Strategy


SBU

.

SBU SBU / ,

/, , , , SBU

44

part.

.

SBU

.

SBU SBU , .

4-1-3. SBU Strategy Development()

(SBU)

: , Wisdom21, 2006

45


4-1-4. Strategy Layer

Strategy Layer


.

, ,

, , ,

.

SBU . A,

B, C, D SBU A, B ,

46

part.

C , D , A, B

, C , D Drill Down SBU .

4-1-5. Value Chain Analysis

(Value Chain)

: , 21, 2008

,

(Strategic unit) .

, (behavior of costs)

/

.

,

/ /, / ,

Business Model .

47


4-1-5. Value Chain Analysis()

Value Chain Analysis

: Ghamdi, S. M. Al (2005), The Use of Strategic Planning Tools and Techniques in Saudi Arabia

, , , CSF . Cross Functional Value

.

Value Chain Analysis

CSF ,

KPI(Key Performance Indicators) CSF

.

.

48

part.

4-1-6. Corporate Value Chain

Value Chain Analysis (Wall Mart)

: , Wisdom21, 2006

, .

.

Best Practice

.

49


4-1-7. Industry Value Chain

Industry Value Chain

: John Humphrey(2003), Global Automotive Industry Value Chain, Institute of Development Studies Brighton

. ,

,

.

,

.

,

. , ,

. ,

.

50

part.

4-1-7. Industry Value Chain()

()

: Solar Today

RFID

: , RFID , 2005

51


4-2.

4-2-1. Roadmap

Corporate Strategy Roadmap


,

, ,

.

.

3~4 ,

.

52

part.

4-2-2. Business Portfolio Roadmap

Business Portfolio Roadmap


.

.

BCG Matrix

.

53


4-3. /

4-3-1.


,

, .

,

.

54

part.

4-3-1. ()

: , , SIGMA INSIGHT, 2008 ()

: (www.doosan.com)

55


4-3-2.

Vision Diagnostic Criteria


,

,

.

3

.

Reality, Reliability, Attractiveness

.

56

part.

4-4. /

4-4-1. Customer/Needs Matrix

Customer/Needs Matrix

: , 2X2 , , 2005

/ ,

.

/

.

57


5.

5-1. IP

5-1-1.

(Survey)

: IP , , 2009

,

.

, , ,

.

58

part.

6.

6-1. IP

6-1-1. Patent Portfolio Sheet

Patent Portfolio Sheet()

: IP , , 2009

,

group

.

,

.

59


6-1-2. IP

( )

, (AI)

Activity Index(RTA )

(AvgClaims)

1 (CPP) 1 (Forward Citations) (CII) 5 (TII)

( 10%)

(NPR)

1 (Backward Citations)

(TCT)

(FS) 1 2 ( )2 ( )

(Salton`s Index)

()

: , , , 2004

,

,

, () , .

60

part.

.

, ,

.

6-1-2. IP ()

US6902830 PatentRating solution score

: , OLED , 2008

61


6-1-3. IP

()

: , , , 2004

62

part.

DATA

, , ,

.

.

, , , , Family . ( ,

) , .

Matrix , , New Entry

.

63


6-1-4. AHP(Analytic Hierarchy Process)

AHP

:

AHP ' ,

(Hierarchy),

, (Pairwise Comparison)

.

.

AHP

.

64

part.

6-1-4. AHP(Analytic Hierarchy Process)()

AHP

: expertchoice.com

(AHP )

:

,

.

:

. , 11

.

:

,

.

65


7.

7-1. IP

7-1-1. Strategy Tree

Strategy Tree()

: Bradley Simmons & Hanan Lutfiyya(2008), Strategy-Trees : A Feedback Based Approach to Policy Management

, Strategy Tree

Hierarchical Tree

.

1 1.1 1.1.1

, 1, 2, 3 1.1, 2.1 ... 1.1.1, 2.1.2, 3.2.1 Level

, Leveling

.

66

part.

7-1-2. Prioritization Matrix

Prioritization Matrix

: Carmine Porco(2010), Prioritizing the Intranet`s Evolution, Prescient Digital Media

.

,

.

, .

(, )

.

.

67


7-1-2. Prioritization Matrix()

Prioritization Matrix

: Carmine Porco(2010), Prioritizing the Intranet`s Evolution, Prescient Digital Media

68

part.

8. IP

8-1. IP

8-1-1.

()

: , , 2010

, ,

, .

: ,

.

:

,

.

69


:

,

.

8-2.

8-2-1.

IC/Board

: , _IC/Board , 2010

,

70

part.

,

.

, .

/ , ,

, .

8-2-1. ()

-----------------------------------------------------------------------------

(Citation rate)

---------------------------------

(Patent Impact

Index)

----------------------------------------------------------

(Technology Strength)

x

(Family Patent Size)

Market Size

----------------------------------------------------------------------------

() -------------------------------------------------------

()

71


8-3.

8-3-1.

()

.

.

,

.

, ,

.

72

part.

8-3-1. ()

()

: WIPS,

73


8-3-2.

DVR

: , _DVR, 2010

,

.

.

,

.

74

part.

8-3-2. ()

DVR

: , _DVR, 2010

75


8-3-3.

FPCB

: , _FPCB, 2010

.

,

.

(, , , )

.

76

part.

8-3-4. /

IC-Board

: , _IC-Board , 2010

/

.

/ Reel Frame /

.

Reel Frame /

, / .

77


8-3-4. /()

: , _IC-Board , 2010

78

part.

8-4.

8-4-1. ()

: , , , 2004

. ,

,

.

.

,

.

79


8-4-2.

ETRI IBM

487 245 2,448

109 3,415 1,313

1,900 62,140 19,700

57.53 54.95 66.64

ETRI (2003 )

: ETRI , , 2004

1 ()

: , IPB, 2004

()

,

.

80

part.

output ()

.

81


8-5.

8-5-1. Scenario Analysis

Approach Framework for Scenario Analysis

: Craig S. Fleisher and Babette Bensoussan, Strategic and Competitive Analysis, 2002

1) / / / 2)

, , ,

/ > >

3)

/

4)

1)

2)

3) / ,

4)

: , , , 2008

.

82

part.

9. IP

9-1. IP

9-1-1.

()

,

, , .

.

83


9-1-1. ()

(UPC) ()

Radar map of Intel and AMD patented technologies

: Bob Stembridge, The Use of Patent Analysis in Evaluating Portfolios, 2005

84

part.

9-1-2.

()

: IP , , 2009

.

, (),

.

(, , , , )

.

.

85


9-1-2. ()

()

: IP , , 2009

86

part.

9-2. IP 75

9-2-1.

: IP , , 2009

.

,

,

.

.

,

.

(Self-Citation)

.

87


9-2-1. ()

()

()

88

part.

9-2-2.

FPCB ()

: , _FPCB, 2010

.

.

, , ,

(Triad Patent Families), (Family Patent)

.

89


9-2-2. ()

()

90

part.

9-2-3.

: (PM) /,

X , Y

(, , ,

) .

Y .

,

,

.

91


9-2-3. ()

: , NT, , 2004

92

part.

9-2-4.

Japan UK US Germany

1980 1990 1980 1990 1980 1990 1980 1990

Internal Combust Engines

Count 231 370 21 27 244 268 119 109AvgClaim

s8.6 9.8 9.8 14.7 11.8 12.4 9.8 11.6

Electric Computer & DP

Count 102 785 20 41 5401,35

127 73

AvgClaims

9.6 10.3 10.5 10.5 13.6 15.6 9.6 12.2

AeronauticsCount 4 14 7 16 115 147 12 28

AvgClaims

5.8 7.5 7.4 12.8 9.8 13.7 6.8 10.8

3

: , NT, , 2004

,

.

.

(nt t , Ci I )

,

.

.

93


9-2-5. (PII, Patent Impact Index)

(Patent Share)

(AI)

(PII)

(TS) PS AI PII TS

1 71.32 9 1.03 2 1.13 1 3144.48 2 10.01 1 2.63 9 0.42 3 164.90 3 3.98 7 1.20 7 0.51 5 78.39

4 3.29 2 2.09 6 0.63 4 80.76 5 1.90 19 0.13 5 0.67 6 49.94

6 1.26 4 1.73 1 4.59 2 224.67 7 1.26 3 1.79 4 0.68 7 33.18 8 1.13 8 1.06 10 0.35 9 15.41

9 0.69 5 1.46 3 0.70 8 18.96 10 0.67 6 1.24 8 0.48 10 12.53

19 0.23 18 0.23 19 0.06 19 0.51

: , NT, , 2004

(PII) /

, /

.

PII

/ .

(Ca a , Na a , Ct , Nt )

PII 1 / , 1

.

PII .

94

part.

10.

10-1.

10-1-1. IPC-

IPC- ()

IPC ,

PPM

,

.

95


10-1-1. IPC- ()

IPC- ()

- - Depth

, IPC - - ,

- .

(IPC, UPC, ECLA, F-I, F-Term )

.

.

96

part.

10-1-2. -

()

()

,

.

97


, ,

.

10-1-3. -IPC

DVR

: , _DVR, 2010

.

.

, ,

, , ,

, .

98

part.

11. IP

11-1. IP

11-1-1. -

-

: IP , , 2009

- -

,

IP .

,

(Adjacent

analysis) .

99


11-1-2.

: IP , , 2009

,

.

,

,

.

.

100

part.

11-1-3. -

-

: IP , , 2009

,

// .

.

,

.

:

:

101


11-1-3. - ()

DVR IPC

: , _DVR, 2010

102

part.

12.

12-1.

12-1-1.

: IP , , 2009

,

.

.

,

.

103


12-1-1. ()

: IP , , 2009

104

part.

12-1-2.

//

.

.

105


12-1-3.

,

.

106

part.

12-1-3. ()

DVR

DVR

: , _DVR, 2010

107


12-1-4.

.

,

.

.

108

part.

12-2.

12-2-1. (CRn, Concentration Ratio n)

CR4(1987~2000)

: Oehmke(2002), Biotechnology R&D races, industry structure, and public and private sector research orientation, AgBioForum

CRn

,

.

CRn .

Si i , Ni I , N

CRn n

.

.

4 CR4 , CR4

40~60 ,

.

109


12-2-2. - (HHI: Herfindal Index)

HHI

(A)

A-1 3260

A-2 280

A-3 830

(B)

B-1 B-2

B-3

B-4

- ()

: , , 2006

-

,

.

HHI .

Si i , m ,

Ni i , N

HHI 0

, HHI

( 10,000) ,

. , 100% .

110

part.

12-2-2. - ()

: , , , 1996

111


IP

13. IP/

13-1. IP

13-1-1.

: IP , , 2009

IP

.

.

112

part.

13-1-2. Visioning

()

: , , LGERI, 2008

.

/ ,

.

, .

, ,

,

.

113


13-2. IP

13-2-1. Vision Breakdown

Vision Breakdown

: Neil Miller, Turning Vision into Reality

,

(Strategic Objectives)

. ,

.

,

. , , ,

.

114

part.

13-2-2. Types of Objectives

Different types of Objectives


.

,

. ,

.

115


13-2-3. Vision-Transformed Objectives

Vision KPI()

: R. , KPI , BP, 2008

,

Monitoring

.

Focus-In .

.

.

116

part.

13-2-3. Vision-Transformed Objectives()

Vision KPI Value Tree()

: , BSC CSF , 2005

Vision KPI Value Tree Vision-Transformed Objectives

,

. Value Driver Tree .

1) .

2) Value Driver .

3) Value Driver KPI .

4) KPI .

117


13-2-4. BSC Perspective Objectives

BSC Perspective Objectives

: Robert Kaplan and David Norton, The Balanced Scorecard Measures, Harvard Business Review, 1996

BSC

,

, ,

.

BSC

.

BSC Readiness'

.

118

part.

13-3. IP

13-3-1.

Types of Strategic Planning


, 10 3~5

Rolling .

.

,

.

119


13-3-2.

, SBU,


?, ?

.

SBU , SBU

/

, /,

.

SBU

, ,

/ .

120

part.

13-3-2. ()

4

:

GAP , GAP

, SBU, .

, SBU

Product/Service, Market/Customer, Channel

, Business Value Chain , R&D, ,

, , , , / SBU

/ .

121


13-3-3. Vision/Mission Option Development and Evaluation

Vision/Mission Option Development and Evaluation


,

Statement .

, Naming

.

Vision/Mission

.

122

part.

13-4. IP IP

13-4-1. Capability Gap Analysis by Infrastructure

Capability Gap Analysis by Infrastructure

: Renee O`Farrell, The Capability of Gap Analysis

Performance IT Competency Infrastructure Gap

Analysis ,

.

Capability .

,

.

Bottom-up .

123


14. IP

14-1. IP

14-1-1.

: , , 2010

124

part.

14-1-1. ()

Claim Point Map()

: , , 2010

.

.

.

Claim Chart Claim

, .

.

125


14-2.

14-2-1.

DVR - TIVO

: , _DVR, 2010

.

.

,

,

.

.

126

part.

14-2-1. ()

TIVO DVR

: , _DVR, 2010

FORMFACTOR IC/Board

: , _IC/Board , 2010

127


14-3. IP

14-3-1. IP

Patent portfolio ()

: IP , , 2009

/ ,

.

.

128

part.

14-3-1. IP ()

IP Portfolio

: IP , , 2009

129


14-3-2. Strategy/Operation Alignment Analysis

Strategy/Operation Alignment Analysis


Operation Level SBU

Value Chain

.

,

. , KPI .

.

Support

.

130

part.

14-3-2. Strategy/Operation Alignment Analysis ()

Strategy/Operation Alignment Analysis()


131


15. IP

15-1.

15-1-1. Industry Life Cycle

Industrial Lifecycle

: New Market Scale Estimation for Otaku, Nomura Research Institute, Lt, 2005

(, , ,

) //

.

,

.

.

132

part.

15-1-1. Industry Life Cycle ()

Indicators Early Expansion Transition Mature

Growth rate L M S L: 1.1%, M: 0.2%, S: 2.2%(2005~2015 CAGR)

Growth potential

L M,S Capa

Productionlines L M S,

Role of technology

L M S

Number of competitors

L M,S Reference

Stability of market size

L M,S

M/S M/S M/S

Barriers to organic entry

L M,S Captive Market

Customer loyalty

L M S

Vertical Integration Captive

Importance of cost

L M S

Overall L M S ,

S: Small Size Engines (50MC - 60MC )M: Medium Size Engines (70MC - 80MC )L: Large Size Engines (90MC )

Industry Life Cycle Analysis

: , , SIGMA Insight Group, 1999

133


15-1-2. GE Matrix

GE Matrix


.

.

,

CSF .

()

.

134

part.

15-1-3. Ansoff Matrix

Ansoff Matrix

: , , , 2005

4

/

,

.

:

: ,

:

:

.

135


15-1-4. High Potential Opportunity Map

High Potential Opportunity Map


8

.

.

HPO A-1, B-2, C-3

.

HPO .

136

part.

15-1-5. Entry/Exit Screen

Entry-Exit Screen

: (2003), ,

. /

.

/ / .

() ()

Cost . , , /

.

137


15-1-5. Entry/Exit Screen()

Entry/Exit Barrier Matrix


138

part.

15-1-6. New Business Profile

New Business Profile


, , , ,

Profile .

Profile

.

139


15-2.

15-2-1. SWOT Analysis

SWOT Analysis()

: , HR Institute, 2006

.

, , , .

.

.

/

.

140

part.

15-2-2. Product Portfolio Analysis

Product Portfolio Analysis

: IP , , 2009

(SBU: Strategic Business

Unit) SBU

/ Portfolio , SBU

, SBU

.

Experience Curve, Product Life-cycle Competitive

Portfolio .

141


15-3.

15-3-1.

: IP , , 2009

,

,

.

, ,

.

, ,

, .

142

part.

15-3-2.

Definition of Industry Attractiveness

: Cole Ehmke, Joan Fulton, and Jay Akridge(2004), Industry Analysis : The Five Forces, AICC

, (

) /

.

, , ,

,

.

()

,

.

143


15-3-2. ()

Definition of Industry Attractiveness Analysis()


Definition of Industry Attractiveness Analysis()


144

part.

15-3-3. Attractiveness vs Ease of Implementation

Attractiveness vs Ease of Implementation()


, ,

SBU .

, 2 ,

NPV 3 .

ROI

,

.

145


15-3-4. Strategy Option Evaluation

Generic Methods for Strategy Option Evaluation

: Strategic Options, MDF, 2005

Strategy Option Evaluation SBU

. SBU (Returns) Risk

() , SBU

.

SBU SBU

,

/ .

, .

146

part.

15-4.

15-4-1. New Business Development Approach

Approach Framework for New Business Development


, /

.

1

, 2

.

147


15-4-2. New Business Option Development Tools

Tools for New Business Option


.

Potential Opportunity 1 HPO(High Potential

Opportunity) ,

.

HPO Prioritization

, , , ROI,

.

148

part.

15-4-3. New Business Development Principles

New Business Development Principles()


. /

.

.

,

.

149


15-4-4. New Business Development Principle Vs. Frameworks

vs


.

Framework

.

Framework

.

Framework

.

150

part.

15-5.

15-5-1.

: iPCNB

,

-

,

-

.

151


:

, 3

. -

,

,

.

:

,

. , ,

, .

: , ,

, .

:

, ,

, ,

, ,

. ,

, ,

.

: , ,

, , ,

, .

152

part.

16. IP

16-1.

16-1-1.

()

: IP , , 2009

, 3

,

.

/

.

.

153


16-1-2.

-

: IP , , 2009

,

,

.

.

154

part.

16-2. IP

16-2-1. PPM

Patent Portfolio Management

: IP , , 2009

IP

,

PPM(Patent Portfolio Management) .

, ,

,

, .

155


16-2-1. PPM ()

PPM

: IP , , 2009

PPM

: IP , , 2009

156

part.

16-2-2.

: IP , , 2009

. / ,

, , , .

.

,

.

,

.

157


16-3. / IP

16-3-1. ,

( ) ()

: IP , , 2009

, ,

,

.

,

.

158

part.

17. Cost IP

17-1. Cost

17-1-1. Sources of Value Waterfall Chart

Sources of Value Waterfall Chart()

: Waterfall Charts, Peltier

100

.

/ , ROI , ,

.

X, Y ,

.

.

159


17-1-2. Comparison Chart(100% Bars)

Comparison Chart()


.

/ / / , ,

, .

160

part.

18. IP R&R

18-1. IP

18-1-1. Process Redesign

Concept of Process Redesign

: Malhotra, Yogesh. "Business Process Redesign: An Overview," IEEE Engineering Management Review, 1998

.

,

.

161


18-1-1. Process Redesign()

Approach Framework for Process Redesign

: Malhotra, Yogesh. "Business Process Redesign: An Overview," IEEE Engineering Management Review, 1998

162

part.

18-2.

18-2-1. RACI Chart

RACI Chart()

: Michael L. Smith and James Erwin(2009), Role & Responsibility Charting(RACI)

RACI(Responsible-Accountable-Consulted-Informed) Chart

/ .

.

RACI

RACI .

() .

, .

RACI , , , .

163


18-2-2. Organization Structure for Implementation

Organization Structure for Implementation()


TFT

.

PMO Monitoring

.

, ,

.

164

part.

19. IP

19-1.

19-1-1. Gantt Chart

Gantt Chart

: www.ganttchart.com

.

.

MS Project .

165


0~10

3C Analysis 12

7S Framework 41

84

68

119

- 98

102

82

10

90

150

94

IP 59

166

part.

IP 61

53

53

142

23

24

86

120

70

19

98

Roadmap 51

108

92

123

93

167


- 109

141

69

A

AHP 63

Ansoff Matrix 134

B

BCG Advantage Matrix 16

Benchmarking 31,35,37

BSC Perspective Objectives 117

C

Capability Gap Analysis 122

Comparison Chart 159

Competitive Position Analysis 17

Concentration Ratio n 108

Core Value 34,35

Corporate Value Chain 48

Customer/Needs Matrix 56

D

Delphi 23

E

Entry/Exit Screen 136

F

168

part.

Five Force Analysis 11

Five Prime Sources of CSFs 42

G

Gaant Chart 164

Gap Analysis 29

GE Matrix 133

Growth/Share Matrix 38

H

Herfindal Index 109

High Potential Opportunity 135,147

I

Industry Life Cycle 131

Industry Value Chain 49

J

K

L

M

Market Maps 22

Market Segmentation 14

Mission 33,35

N

O

P

169


Patent Portfolio Management 154

Patent Portfolio Sheet 58

PEST Analysis 26

PII 93

Portfolio Roadmap 52

Positioning Map 18

PPM 154

PPM Model 15

Prioritization Matrix 66

Process Redesign 160

Product Portfolio Analysis 140

Q

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