1 j manion - real-time marketing maneuvers
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Enterprise Tag Management Enterprise Tag Management Josh Manion CEO Ensighten Gnarly! Real-Time Marketing Maneuvers for 2013
Transcript of 1 j manion - real-time marketing maneuvers
Enterprise Tag Management Enterprise Tag Management
Josh Manion CEO
Ensighten
Gnarly! Real-Time Marketing Maneuvers for 2013
#agility2013
Agility 2012 and 2013
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#agility2013
Digital Marketing Ecosystem at Agility
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Growth
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2012 New Customers
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Ensighten 2012 Highlights
Ensighten opened London office for EMEA region
Closed a Series A round of $15.5 million, led by Volition Capital
The launch of Ensighten Mobile 2.0, real-time tagging for mobile apps.
The launch of Ensighten Privacy, single line of code privacy compliance
Awarded patent 8,261,362 for Ensighten Privacy by US patent office
Ensighten Connect partner program – partners in US, UK, Brazil, Australia, Italy
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2012 Highlights: Adobe Summit
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What’s New: GSI Commerce Partnership
GSI Commerce, ecommerce platform leader – eBay Inc. company – ecommerce for hundreds of leading brands
Ensighten first TMS partner for GSI Integration of GSI tags into Ensighten Manage
– ClearSaleing – e-Dialog – Fetchback – PepperJam
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2013 TMS Market Drivers
Competitive – If you’re not looking at TMS, you’re behind the curve
Increase Awareness – Thanks Google, thanks Adobe
Early adopters experiencing real benefits – Forrester, Joe Stanhope August 2012 research
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2013: TMS Market Continues to Accelerate
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Big guys enter TMS
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What does Forrester say about TMS
First analyst report with TMS customer data Marketers struggle with
complex digital marketing / analytics environment
Tag management systems deliver on promise of efficiency
Early stage TMS market offers many vendor options
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Forrester Landscape TMS Report Joe Stanhope – August 2012
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Avg Time to Implement or Revise a Tag
With TMS, ability to add or revise tags in a day leaps from 18% to 80%
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Bigger Picture - What’s Next for TMS?
Big Data – explosion of consumer data driven by social, mobile, web
2.0
Online Competition – thin margins and decreasing back-end differentiation
Privacy – consumer awareness, tools, empowerment – legislative threat, compliance liability
Tag Proliferation – increasing sophistication of digital marketing – many silos of data
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Market Gap from Data to Action
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Data Collection
Data Analysis
Website Action
Barrier – Data Integration/Tag Deployment
Gap – Analysis to Action
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Ensighten Platform
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Ensighten Data Stream Diagram
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Website Visitor Browser Cookies Real-Time
Action
Near Real-Time
Action
Website Visitor Browser Local Storage
Customer
Ensighten
Off-line or 3rd Party Data
Ensighten
Ensighten
Ensighten
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YouTube Olympics Video Coverage
YouTube/nbcolympics.com/AKQA: Compressed project timeline Real-time tag changes Complex advertising attribution
including off-site impressions Solution: Multi-platform tracking (web, mobile
web, video, apps) 1.1 Billion tags served – 2 weeks Advanced retargeting with first-party
cookie pool
Ensighten Data Stream Use Case
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What’s New: Ensighten Manage 2.0
Revised User Interface – Most powerful TMS now easiest to use
Ensighten App Library – Wizard based tag “apps”
Ensighten Visual Tagger – Site interaction while tagging
All the Power of Manage 1.0 – Support for Any Tag – Single Line of Code Deployment – Global Tag Delivery Network – Unlimited Conditions – Enterprise Workflow
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Announcing: Ensighten Virtual Tagger
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just kidding….
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Announcing: Ensighten Visual Tagger
Key Benefits – Configure any tag while viewing your website in a
browser. – Easily create a data layer to optimize dynamic
elements on your website. – Access and define business data to make it actionable
and relevant. – Ease deployment of complex MVT tags
Available now – in Manage 2.0 – in Manage 1.0
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Final Thoughts
News – GSI Commerce Partnership – Manage 2.0 Launched
2013 – TMS vendor pack separates – Multi-channel TMS increasingly important – Move beyond tag management to data action
2012 accomplishments impossible without our customers and partners
– Thank you
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Josh Manion founder and ceo
Ensighten @joshmanion
