1. Introduction to Business Research
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Transcript of 1. Introduction to Business Research
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1. Introduction to 1. Introduction to Business ResearchBusiness Research
Faculty of EconomicFaculty of Economic
UK Petra SurabayaUK Petra Surabaya
By Nyoman SutapaBy Nyoman Sutapa
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Why Study Business Research?Why Study Business Research?
Business research provides information to guide business decisions.
Good research is like a parachute.
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Research Should Help Research Should Help Respond to ChangeRespond to Change
Enterprises have long recognized the need to better sense and respond to business change.
What’s different today to access information and real-time communications have fostered an ‘always on’ business culture where decision making has become a ‘just-in-time process.
Business Performance Management Forum
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Research as a Scientific MethodResearch as a Scientific Method
Investigasi yg sistematis, terkontrol, empiris, & kritis terhadap suatu fenomena (sosial, ekonomi, bisnis) yg berkembang di dunia nyata.
Investigasi yg dilakukan dg metode ilmiah. Ciri-ciri metode ilmiah:
• Kritis & Analitis• Logis• Obyektif
• Konseptual &Teoretis• Empiris• Sistematis
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A process of determining, acquiring,
analyzing, synthesizing, and disseminating
relevant business data, information, and
insights to decision makers,
in ways that mobilize the organization to take
appropriate business actions that, in turn,
maximize business performance.
Business Research DefinedBusiness Research Defined
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Business Planning Drives Business Business Planning Drives Business ResearchResearch
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Business Decisions and ResearchBusiness Decisions and Research
Example:
Häagen-Dazs Tactics Super premium Dozens of flavors Small packages Signature colors on packaging Available in franchise and grocery stores
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Two Categories of ResearchTwo Categories of Research
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Research based on the PurposeResearch based on the Purpose
Basic Research Attempt to expand the limits of knowledge Not directly involved in the solution to a
practical problem.
Applied Research Conducted when a decision must be made
about a specific real-life problem.
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Types of Research Types of Research based on the Approaches takenbased on the Approaches taken
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Quantitative ResearchQuantitative Research
By the numbers
Analysis of data using statistical tools
Data is based on samples & populations
Subject/object of research is relatively
large (called respondent)
Types of Research based on the Approaches Taken
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Qualitative ResearchQualitative Research
By the words, numbers are not primary focus
Analysis and interpretation based on theories
Case based
Subject/object of research is relatively small
(called informant)
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4 Types of Research (Study)4 Types of Research (Study)
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Business ResearchBusiness Intelligence
Doing business decisions based on
business research
Data analysis is a must!
ICT (Information and Communication
Technology) is a driver to enhance
enterprise productivity.
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Business Intelligence (BI)
BI is a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information.
BI can handle large amounts of information to help identify and develop new opportunities.
Making use of new opportunities and implementing an effective strategy can provide a competitive market advantage and long-term stability.
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Sources of Business Intelligence
BusinessIntelligence
TechnologicalCultural &
Social
Demographic Economic
Government/Regulatory
Competitive
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Who Conducts Business ResearchWho Conducts Business Research
BusinessResearchers
Internal ResearchDepartment
External ResearchSuppliers
BusinessResearch Firms(MARS, Frontier,
AC Nielsen)
CommunicationAgencies(MATARI)
Consultants(MARK Plus,
Enciety)
TradeAssociations
(ASITA, APRINDO, LP3I)
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Syndicated Data ProvidersSyndicated Data ProvidersCompany Syndicated
ServiceWhat it Measure
ACNielsen
www. Acnielsen.com
Scantrack
Homescan
Provides sales tracking across grocery, drug, and mass merchandisers
Provides consumer panel service for tracking retail purchases and motivations
J.D.Power Associates
www.jdpower.com
PowerReport, PowerGram, etc
Publishes in-depth analytical reports on automotive, travel health and other industries
Information Resources
www.infores.com
BehaviorScan Collects store tracking data used with consumer panel data to track advertising influence in consumer packed goods
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A Good Research for BusinessA Good Research for Business
Riset Binis yang baik dan benar adalah
yang mengikuti standar-standar atau
kaidah-kaidah metode ilmiah (scientific
method).
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Jaminan riset bisnis dilakukan dg benar, jika: Tujuan penelitian didefinisikan jelas Proses penelitian rinci Disain penelitian direncanakan menyeluruh Menerapkan standar etika yang tinggi Kecocokan antara yg direncanakan dg aktual Analisis tepat sesuai kebutuhan pembuat
keputusan Hasil temuan tidak membingungkan Kesimpulan cocok dengan temuan
A Good Research for BusinessA Good Research for Business
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Data Collection & Preparation
Exploration Exploration
Research Design Strategy(type, purpose, time frame, scope, environment)
Management Decision
Data Analysis and Interpretation
Research Reporting
Clarifying the Research QuestionDiscover the Management Dilemma
Define the Research Questions Refine the Research Questions
ResearchProposal
Data Collection Design
SamplingDesign
Instrument Development
And Pilot Testing
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Business Research StagesBusiness Research Stages
Step 1: Establishing the need for
research
Step 2: Defining research problem
the most important & difficult step in research
Step 3: Establishing research objectives
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Business Research StagesBusiness Research Stages
Step 4: Determining research design
exploratory, descriptive, or causal research
Step 5: Identifying information types & sources
primary and secondary data
Step 6: Determining methods of collecting data
survey, observation, interview, secondary
data analysis, etc
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Business Research StagesBusiness Research Stages
Step 7 : Designing data collection forms
developing questionnaire, interview guide-list
Step 8 : Determining sample plan and size
Step 9 : Collecting data
field research or secondary research
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Business Research StagesBusiness Research Stages
Step 10: Analyzing data
editing, coding, processing, & analyzing
Step 11: Preparing & presenting final
research report