1. ICV Kongres controllera Srbije 2013, Olivera Semiz Čerge, controlling manager, Tarkett
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Transcript of 1. ICV Kongres controllera Srbije 2013, Olivera Semiz Čerge, controlling manager, Tarkett
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Group Presentation 1
1. ICV kongres Srbija„Kako izgleda controlling u mojoj kompaniji“
Olivera Semiz-CergeCFO TSEE
17.05.2013.
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A g e n d a:
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1. O Tarkett grupi
2. Tarkett South East Europe
3. Projekti sluzbe finansija i kontrolinga
4. Umesto zakljucka
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Tarkett GroupGlobal Leader
version Feb 26, 2013
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Tarkett - Global leader
# 1 Vinyl WW
# 1AccessoriesNorth Am.
#1Artificial
GrassWW
# 1Wood
Europe &CIS
Countries
# 1Running Tracks
North Am.
1.3Million of sqm
per day
Housing
Offices
Education
Stores &
Hospitality
Healthcare
Sports
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Présentation Groupe 5
100
countries
10.700
employees
38
production
sites2.3Billion Euros
Turnover in 2012
A balanced geographic coverage
Tarkett – Global leader
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130 godina postojanja
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Istorija Grupe
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Tarkett SEE
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Serbia Montenegro Croatia Bosnia and Herzegovina Slovenia Macedonia Moldova Romania Bulgaria Albania Georgia Armenia Azarbaijan
Tarkett South East Europe je prodajna organizacijaodgovorna za prodaju na sledecim trzistima:
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Azerbejdžan
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Baku
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Baku
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Baku - Tarkett Showroom
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Kazakhstan
dd mmmm yyyy 12
Mendeljeev sistem elemenata
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Organizacija prodaje i nabavke
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Nabavka
Prodaja = 30 mil eur
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Serbia and Monteegro
Croatia, Bosnia, Slovenia
Albana, Montenegro
Romania, Moldavia
Bulgaria
Caucaus
France
Germany
Luxembourg
Russia
Italy
Ukraina
BUY SELL
Organizacija prodaje i nabavkeOrganizacija prodaje i nabavke
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slika
Visoki ciljevi
Organizacija prodaje i nabavke
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Organizacija prodaje i nabavke
Vrhunski rezultati
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Trziste: Finansije:
•Pad i usitnjavanje prodaje
•Usporavanje placanja ipovecanje brojabankrotstva
•Promena traznje i ukusa potrosaca
Izvestavanje:Odlucivanje:
•Pad GDP i rast nezaposlenosti
•Legalni i menadzerski izvestaji
•Izvestavanje za HQ u Parizu•Ceste promene pravila izvestavanja
BRZO,POUZDANO,EFIKASNO
Okruzenje
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Profit and loss
Balance sheet
Cash flow
Contribution
Mnogo informacija
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01.09.2010. Improvment in credit managment reporting 19
O D L U K A
S
A
P
R
E
P
O
R
T
SAP DATA
Jasan cilj i trasiran put
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Projekti sluzbe finansija i kontrolinga
IZAZOVI
1. 15 trzista – razlicite navike, ukusi, mentalitet i ekonomska moc
2. Preko 300 kupaca u zemlji i inostranstvu
3. 2 valute za fakturisanje
4. Razliciti pariteti isporuka (INCOTERMS)
5. Isporuke sa skladista u BP i u tranzitu
6. Isporuke iz EU za zemlje EU
7. Nejednake navike u placanju
8. 4 predstavnistva u inostranstvu
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Jedan P&L za firmu
=
nedovoljno informacija
=
GUBITAK
Projekti sluzbe finansija i kontrolinga
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1. P&L po trzistima
2. Video edukacija
Projekti sluzbe finansija i kontrolinga
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Operating profit
1. P&L po trzistima
Sa
les z
on
e 1
Sale
s z
one 2
Sale
s z
one 3
Sa
les z
on
e 4
TROSKOVI
Ukupna prodaja TSEE
EBIDTA
Jasna informacija –
bez alokacija
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SAP
NOVA
VIEW EXCEL
sold volume external +
sold volume +
Invoiced Sales +
Cash discounts granted +
Customers' incentives and Rebates + +
Customers' incentives/cash discounts + +
Claims -Sales +
ASP
Net sales
Sales inter divisions to TEE +
Activity
COGS +
Freight costs net +
Gross Profit (3)
Bad debt expenses +
Sales Commissions +
Samples
samples from IC in Serbia +
samples from reexport +
samples from stock in BP +
Displays-Merchandising +
Samples & displays costs
Advertising-Personnel costs + +
Advertising-Other costs + +
Marketing/advertising costs
Sales organisation-Personnel costs +
Sales organisation-Other costs +
Depreciation +
Total Selling costs
Transfer of the data 1. P&L po trzistima
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“ ...Sad razumem konacno...”
2. Video edukacija
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Projekti sluzbe finansija - benefit
1
2
3
Interna obuka –Kratak i efikasan trening koji se moze koristiti bezbroj puta u bilo kom delu organizacija
Unapredjenje poslovanja -Smanjenje dilema i poboljsanje komunikacije
Pravovremena i detaljna informacija –Dobra baza za odlucivanje za svako trziste
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© 2011 Altimeter Group
27
Umesto zakljucka
Kako upravljati
a ne kontrolisati konstantno?
Controlling vs Leadership
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Sirovine Proizvodnja Amortizacija IT Plate
Cena Trziste Transport
Profit
Umesto zakljucka
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Finansije i kontroling
Logistika,Marketing
Kupac
1
3
4
5
6
7
2
P r o d a v a c
Trziste
Umesto zakljucka
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Instead of HIDE AWAY ...
Umesto zakljucka
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... We need to become
LEARNINGCOMMUNITY
Umesto zakljucka
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© 2011 Altimeter Group
Najjaci i najinteligentniji nisu oni koji prezivljavaju.
To su oni koji se najlakse prilagodjavaju promenama!
- Charles Darwin
Umesto zakljucka
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Group Presentation 33