DAY 2 PRESENTATIONCONS 7820 PROFESSIONAL BUSINESS MANAGEMENT

INTRODUCTION

• CONTAINER HOLIDAY HOMES

• COST EFFECTIVE ALTERNATIVE TO BUYING A BACH

• BUY AN EMPTY SECTION AND PUT A CONTAINER HOME ON IT

• GUIDE THROUGH COMPLETE PROCESS, FROM CONSENT & PLANNING, TO FIXTURES AND FITTINGS

PEST ANALYSIS

POLITICAL

• OPEN MARKET GOVERNMENT ECONOMY

• STABLE ECONOMY

• STREAMLINE CONSENT PROCESS

• GOVERNMENT ENCOURAGING DEVELOPMENTS

• AUCKLAND HAS IMPLEMENTED AN ECONOMIC DEVELOPMENT STRATEGY (EDS) FOR HOUSING SECTOR

• 10 YEAR PLAN TO MAKE AUCKLAND THE MOST LIVEABLE CITY

ECONOMIC

• PERIOD OF ECONOMIC GROWTH

• STABLE ECONOMY

• LOW LEVELS OF LABOUR SUPPLY

• HIGH LEVEL OF OVERSEAS INVESTMENT IN PROPERTY / CONSTRUCTION SECTOR

• LOW OCR

• LOW EXCHANGE RATE – ENCOURAGES OVERSEAS INVESTORS AND EXPORTS

• HIGH DEMAND FOR CONSTRUCTION SERVICES

• HIGH CONSTRUCTION / PROPERTY COSTS

SOCIO-CULTURAL

• HIGH POPULATION GROWTH

• HIGH IMMIGRATION RATE

• CONSTRUCTING UP VERSUS OUT - HIGH DENSITY HOUSING

• KIWI ¼ ACRE DREAM DECLINING

• IDEAL KIWI LIFESTYLE - 2 KIDS, A DOG AND A HOLIDAY HOME UP NORTH, ALONG THE COAST ETC

• MULTI CULTURAL CITY

TECHNOLOGICAL ENVIRONMENT

• PUBLIC TRANSPORT NEEDS UPGRADING – PLANS IN MOTION

• MOTORWAYS ARE BEING UPGRADED / EXTENDED TO COPE WITH URBAN SPREAD

• TECHNOLOGY IS RAPIDLY EVOLVING

• NEW BUILDING MATERIALS ARE BEING DEVELOPED

• BIM IS BEING INTRODUCED INTO NZ CONSTRUCTION SECTOR

• DEMAND FOR ENERGY EFFICIENT PRODUCTS / BUILDINGS INCREASING

• PRE-FABRICATED BUILDINGS ARE TRENDING

CAPABILITIES

• CONSENT & PLANNING PROCESS

• ARCHITECTURALLY DESIGNED

• ENGINEER APPROVED

• FLEXIBLE DESIGN OPTIONS

• SHIP TO REMOTE LOCATIONS

• STRUCTURAL ALTERATIONS & COMPLETE FABRICATION AND INSTALLATION OF FIT OUT

CORE VALUES• CONTINUOUS IMPROVEMENT

STRIVING TO BETTER THE PREVIOUS RESULT OF THE ORGANISATION’S LATEST ENTERPRISE, TO EXCEED MARKET AND PROJECT REQUIREMENTS.

• INTEGRITYUPHOLDING COMPANY PRINCIPLES IN ALL ASPECTS OF PERFORMANCE.

• TRUSTBUILDING RELATIONSHIPS BASED ON MUTUAL RESPECT AND SURETY OF POSITIVE OUTCOMES

• TEAMWORKENCOURAGING A CULTURE OF INCLUSION WITHIN THE ORGANISATION. COMPULSORY THIRSTY THURSDAYS, WITH HOOKERS AND COCAINE.

• ADAPTABILITYWORKING TOWARDS A FIT FOR PURPOSE TO ALL SITUATIONS.

• INNOVATIVE ATTITUDESEMBRACING ALL TECHNOLOGICAL ADVANCES WITH A WELCOMING ATTITUDE, TO MATCH FUTURE REQUIREMENTS.

MARKET / CUSTOMERS

• EXISTING HOME OWNERS

• FAMILIES LOOKING FOR AN ALTERNATIVE OPTION TO FULFIL THE KIWI DREAM

• CUSTOMERS OTHERWISE DAUNTED BY THE BUILDING PROCESS

ECO TECH HOMES

1. HOW THEY BRAND THEMSELVES? ALTERNATIVE HOUSING SOLUTIONS USING SMART, ENVIRONMENTALLY CONSCIOUS, MODULAR TECHNIQUES. OFFER HOMES, BACHES, APARTMENTS, MOTELS, LODGES, RETIREMENT HOMES KITSET HOMES, CAFES, SHOPS, OFFICES, CLINICS. ETC.

2. HOW BIG THEY ARE? UNKNOWN.

3. IN WHAT LOCATIONS DO THEY OPERATE? BOTH NORTH AND SOUTH ISLAND.

4. WHAT APPEARS TO MAKE THEM SUCCESSFUL? VERSATILITY COMBINED WITH MODULAR BUILDING METHODS PROVIDES A CHEAP WAY OF DELIVERING WHAT THE CLIENT WANTS.

EARTHCUBE

1. HOW THEY BRAND THEMSELVES? EARTHCUBE HOMES ARE PART OF A GLOBAL MOVEMENT AMONG ARCHITECTURAL AND BUILDING PROFESSIONALS TO CREATE HOMES OF SUSTAINABLE AND AFFORDABLE EXCELLENCE WHICH WILL SURVIVE EARTHQUAKES, HURRICANES AND LAST FOR GENERATIONS.

2. HOW BIG THEY ARE? A SMALL ORGANISATION, ONLY 5 YEARS OLD

3. IN WHAT LOCATIONS DO THEY OPERATE? LOCAL TO NEW ZEALAND BUT SEEM TO ADVERTISE THE ABILITY TO EXPAND/ OPERATE OVERSEAS

4. WHAT APPEARS TO MAKE THEM SUCCESSFUL? UNIQUE BLEND OF ADVANCED TECHNOLOGY AND FINE CRAFTSMANSHIP SEEN IN THEIR INTEGRATED CABINETRY. THIS CAN BE TRACED BACK TO YEARS IN SUPER YACHT DESIGN AND FIT OUT. THEIR RANGE OF  EXCLUSIVE MATERIALS AND SKILLS CREATE A UNIQUE BLEND OF BEAUTY, STRENGTH AND SPATIAL INTEGRATION.

PORTACOM

1. HOW THEY BRAND THEMSELVES? A LEADING PROVIDER OF MODULAR, RELOCATEABLE, PORTABLE AND TRANSPORTABLE BUILDINGS IN NZ. STRONG CAPABILITIES IN SAFETY, DESIGN, ENGINEERING AND CONSTRUCTION THAT HAVE BEEN REFINED OVER MANY YEARS OF FIRST HAND CUSTOMER EXPERIENCE.

2. HOW BIG THEY ARE? ONE OF THE LARGEST COMPANIES TO MANUFACTURE, HIRE AND SELL PORTABLE MODULAR BUILDINGS IN NZ FOR OVER 30 YEARS

3. IN WHAT LOCATIONS DO THEY OPERATE? OPERATING FROM TWO PRIMARY MANUFACTURING FACILITIES IN AUCKLAND AND CHRISTCHURCH, IT IS SUPPORTED BY A WIDE NETWORK OF 13 OPERATIONAL FACILITIES NATIONWIDE.

4. WHAT APPEARS TO MAKE THEM SUCCESSFUL? EXPERIENCE, CAPABILITIES ACROSS A WIDE RANGE OF INDUSTRIES, SECURITY, QUALITY, SERVICE AND SPEED.

CONTAINERCO

1.HOW THEY BRAND THEMSELVES? PROVIDE A LARGE VARIETY OF CONTAINER PRODUCTS THAT RANGE FROM STANDARD TO CONVERTED CONTAINER HOMES.

2.HOW BIG THEY ARE? MEDIUM SIZED WELL ESTABLISHED FIRM.

3.IN WHAT LOCATIONS DO THEY OPERATE? OPERATE IN BOTH THE NORTH AND SOUTH ISLANDS.

4.WHAT APPEARS TO MAKE THEM SUCCESSFUL? PRESENT A LARGE VARIETY OF PRODUCTS AND SERVICES THAT CATER FOR DIFFERENT MARKETS.

CONTAINERS DIRECT

1.HOW THEY BRAND THEMSELVES? MARKET LEADERS IN CUSTOMISED CONTAINERS FOR MANY VARIED APPLICATIONS INCLUDING COMMERCIAL BUILDINGS, CHEMICAL STORAGE AND CONTAINER HOUSING

2.HOW BIG THEY ARE? UNKNOWN, ABILITY TO SUPPLY NATIONWIDE

3.IN WHAT LOCATIONS DO THEY OPERATE? BASED IN CHRISTCHURCH, WE SUPPLY CONTAINERS NATIONWIDE FOR COMMERCIAL, AGRICULTURAL OR DOMESTIC USE AND WE HAVE BEEN HEAVILY INVOLVED IN SUPPLYING MODIFIED CONTAINERS FOR VARIOUS USES FOLLOWING THE CHRISTCHURCH EARTHQUAKES

4.WHAT APPEARS TO MAKE THEM SUCCESSFUL? SIMPLE DESIGNS, PROVIDING AN AFFORDABLE OPTION

COMPETITIVE ADVANTAGES

• WE TAKE CARE OF BUILDING REGULATIONS AND PLANNING PROCESS.

• MADE IN NEW ZEALAND.

• ARCHITECTURALLY DESIGNED AND ENGINEER APPROVED

• ALTERATIONS & FITOUT OF CONTAINERS – COMPLETE PACKAGE

• CONTAINERS ARE DURABLE, WATERTIGHT, SUITED TO NZ WEATHER CONDITIONS

5 FORCES FRAMEWORK

COMPETITION

• MODERATE LEVELS OF COMPETITION. MANY COMPANIES PRODUCING ALTERNATIVE HOUSING OPTIONS (MODULAR HOUSING FOR EXAMPLE). MULTIPLE COMPANIES ALREADY INVOLVED IN CONTAINER HOUSING DEVELOPMENTS.

• ATTRACTING INITIAL CUSTOMERS WILL BE DIFFICULT, MAY REQUIRE AGGRESSIVE MARKETING STRATEGY.

POWER OF SUPPLIERS

• OPEN MARKET FOR SUPPLY.

• MANY POSSIBLE SUPPLIERS FROM OVERSEAS, POSSIBLE LOCAL.

• POTENTIAL TO MANUFACTURE OWN CONTAINERS IF SUPPLY IS RESTRICTED.

• LITTLE BARGAINING POWER.

NEW COMPETITORS

• HIGH POSSIBILITY OF NEW ENTRANTS TO THE MARKET.

• LOW ENTRANCE CAPITAL REQUIRED.

• LITTLE REGULATION IN STARTING A NEW ENTERPRISE IN NEW ZEALAND.

BUYERS

• DEPENDANT ON DEMAND, DEMAND PREDICTED TO BE HIGH DUE TO AFFORDABILITY AND ABILITY TO ADDRESS CONSUMER NEEDS. AS DEMAND INCREASES BARGAINING POWER OF BUYERS REDUCES

SUBSTITUTES

• THERE IS A MODERATE THREAT OF SUBSTITUTES.

• MANY OPTIONS FOR BUILDING MATERIALS ON THE MARKET.

• NEW IDEAS/DESIGNS ON THE MARKET QUITE COMMON.

CONCLUSION

• MARKET HAS CAPACITY TO ACCEPT THIS IDEA

• THE ECONOMY WILL INFLUENCE THE MARKET DEMAND IN A LARGE WAY, MEANING ALTERNATIVES WOULD NEED TO BE FOUND WITHIN OUR OPERATION TO ADAPT TO MARKET CONDITIONS AND CHANGING DEMAND SPECIFICATION.

• SPECIALIZATION MAY NEED TO BE ADJUSTED TO SUIT.