1 Holiday 2008 Visual Merchandising Guidelines 11/03/08-12/25/08.

1

Holiday 2008Holiday 2008

Visual Merchandising Guidelines 11/03/08-12/25/08

2

Operational InstructionsOperational Instructions

OverviewOverviewChristmas is a season rich with love, hope and joy. It is a time for surrounding ourselves with people we love and celebrating the spirit of giving and sharing. In 2008 Swarovski brings the fairytale of Christmas to life with the Christmas concept “A Sparkling Dream”: an imaginary place where serenity and purity reign. This enchanted world - far away from the confines of any map - is covered with snow, where magical creatures live. A small bird with its poetic feather tail, an angel flying in the clouds leaving sparkles in its wake or a little Kris Bear playing and catching a star. This story emphasises the spirit of Christmas through a wonderland where everything can come true.

Seasonal Collateral

The following items are considered seasonal collateral:• Large Slimline Tree (1 per pedestal window)• Small Slimline Tree (1 per built in window)• Blow Clips (pack of 6)• Prop Gift Bags (pack of 24)

If you discover you are missing any seasonal collateral listed above, call customer service at 1-877-465-1584 to track or replace your missing item. Images of the items can be found on pages 9-13. The orders that were placed for each store are also listed after the prop overview. Please refer to the prop overview and order pages if you need to call customer service, as it is important to report the missing props using their proper name and item number for efficient service. Holiday gift bags will be allocated through the planning and allocation team based on each store’s sales volume.

Graphics from Synnott Imaging

The following items are graphics sent by Synnott Imaging:

• All window graphics • Built-in window and oval 95 base covers• Column covers • Cash wrap displayer graphics• 11x17 open sell graphics• SAD inserts• Leaseline graphic• Open sell table colored inserts• Full size cash wrap graphics• All duratrans

As soon as you receive your shipment from Synnott Imaging, remove the packing slip from the box and make sure that the items on the slip match up with the items in the box.

If you discover you are missing any items you were supposed to receive or that the slip does not match the contents of the box, mark the errors and/or list what you are missing on the packing slip. Fax it back to Synnott Imaging immediately! They will send you what you need right away.

3

Floor Plan UpdateFloor Plan Update

Fashion and Watch UpdateFashion and Watch UpdateMany stores are experiencing shortages in fashion skus and watch skus already this fall season. This shortage can be filled in several ways.

The fashion case can be supported as directed below:• Move any additional stock of accessories into your fashion case as space allows. Group

accessories together with complimentary jewelry to enhance the chance of add on sales.• Maintain the core layout with 8 neck forms in 2 columns as directed. If you run low on

necklaces for the neck forms, handbag displays can replace the neck form in order to maintain the layout.

• You can also fill in the fashion showcase by duplicating larger statement jewelry pieces from the timeless collection, i.e. diva collection, cluster collection, faithful collection, etc.

• Full Fashion Store options:•Larger stores- Work all accessories into fashion showcases to maintain the space allocation of two showcases and fill Oval 95 accessory cases with Holiday ovals, or other duplication of festive jewelry collections.

•Smaller stores- Consolidate fashion into one showcase and place one of the following in the additional showcase- A feature showcase if you do not currently have one, a timeless jewelry or bridal case if those collections are shown in oval cases on your plan or duplicate one of the timeless jewelry showcases for the holiday season, preferably standard TJ 2/3 of full TJ 1/2.

Watches will be addressed in the following way:• The watch case will be removed from the floor plan in many stores due to low stock

levels. The remaining watches should be placed in the fashion showcase with complimentary jewelry collections, ideally one watch or watch collection per shelf. The watches can remain in the fashion showcase until Launch 1 2009.

• For larger stores that continue to have a designated space for watches, you may consolidate watches to one shelf and duplicate one of the following collections on the other shelf/shelves:

•Rings•Key rings•Brooches

Floor plans will go into the mail pack the week before the holiday floor set.

The revised floor plans will direct the following changes:• Placement of gold oval base covers in each store• Placement of the feature showcase backdrops in additional everyday cases• Placement of a consolidated watches presentation• Replacement for watches• Possible minor adjustments of oval 95 showcases

The changes will be minimal and should not affect the overall layout of each store’s floor plan.

Fully revised assortments and floor plans will not be implemented until Launch 1 2009.

4

Visual Program CalendarVisual Program Calendar

2 3 4 5 6 7 8

HOLIDAY FLOORSETPRIORITY 1 PRIORITY 2

Set the Windows,Open Sell and FocalBEFORE OPENING!

9 10 11 12 13 14 15

16 17 18 19 20 21 22

23 24 25 26 27 28 29

30 1 2 3 4 5 6

7 8 9 10 11 12 13

HOLIDAY PROGRAM

14 15 16 17 18 19 20

HOLIDAY PROGRAM

21 22 23 24 25 26 27

Holiday Transition

HOLIDAY PROGRAM

December

HOLIDAY PROGRAM

November

HOLIDAY PROGRAM

HOLIDAY PROGRAM

5

Graphics from Synnott ImagingGraphics from Synnott ImagingIf you are missing any items you were supposed to

receive, please read the operations instructions on p.2.

11/3-12/25

Window OneFront - all periods

Window OneBack - all periods

Window TwoPeriod 1

Window TwoPeriod 2

11/3-11/30 12/1-12/25

Leaseline Graphic

Note:Only use this leaseline graphic if a promotional graphic is not designated or if your store runs out of the promotional products featured for the holiday leaseline specials

6



Duratran Graphics

11x17 Open Sell Graphics

Period 1 and 211/3-12/7

Period 312/8-12/25

Open Sell Table Covers

7



Framed Cash Wrap Graphics- all doors except 14, 32, 49, 55, 62, 87, 175, 182, 184

Mounted Cash Wrap Graphic- 14, 32, 49, 55, 62, 87, 175, 182, 184 ONLY!

Notes to selected stores:• This full size graphic will cover the back wall behind the cash wrap in selected stores.• The framed cash wrap graphics will need to be removed from the wall and stored in the

backroom until January. Keep the hooks in place, if possible, since you will need to use them again.

• The graphic will ship in two pieces. Each piece should be positioned so that they are touching each other in the middle to appear to create one image.

• The graphic will be mounted on cintra and will need to be adhered with double sided tape. The bottom of the graphic can rest on the cash counter to help support the weight of the image.

• Each graphic is custom made to the size of each store’s cash wrap wall.

8

If you are missing any of these items, refer to the operations instructions on p.2.

Pedestal Window CollateralPedestal Window Collateral

Gold Column Covers

11/3-12/25

Window OneFront - all periods

Window OneBack - all periods

Window TwoPeriod 1

Window TwoPeriod 2

11/3-11/30 12/1-12/25

Slimline TreeProp Bags Bow Clips

Ornament Cluster

9


Built-in Window CollateralBuilt-in Window Collateral

Holiday Base Cover

Slimline Tree

22 x 28 Window Graphics

Prop Bags Bow Clips Ornament Cluster

11/3-12/25 11/3-11/30 12/1-12/25

Gold Foil WAD Inserts

10


Feature Showcase CollateralFeature Showcase Collateral

Gold Foil SAD Lcover Inserts Holiday Backdrop

Prop Bags

11

Tree Decoration DetailsTree Decoration DetailsDecorating the pedestal window treeDecorating the pedestal window tree

Notes:• The window trees should be plugged into floor outlet in the

window. The trees need to be unplugged at the end of everyday. Do not leave the lights on all night in your store.

• Begin with tree assembly …• Fluff each branch of the tree by pulling it away from the

center branch and by filling in any holes. Pull the branches out so that the tree looks natural.

• Both the crystal and ball ornaments should be placed on the tree one style at a time in a zig zag pattern as shown to the left. Hang the crystal ornaments first.

• Before attaching the crystal ornaments, tie the ribbon into an additional knot so that the blue ribbon appears shorter.

• Attach the gold bow clip through the loop of the blue ribbon of each ornament. Try to get the ornament to hang free instead of laying on the branches below.

• Tuck the blue ribbon behind so it is out of view. After hanging the ornament, fluff the wired gold bow.

• Twist three single ornaments into a cluster.• Place the ball ornaments on the tree in a zig zag

pattern. Don’t twist the wire tightly around the branches. Position the ornament cluster and gently wrap the wire once around the interior branch so that the wire doesn’t show. All ornaments should be set deep into the branches of the tree with none hanging out on the edge of the branch.

• All of the crystal ornaments that are placed on the trees are selling stock. The boxes for these ornaments need to be safely stored so that the ornaments may be repacked into them at a later date.

• The tree should be fully decorated on the front 2/3’s. Use the extra ball clusters and extra bows without an ornament on the back of the tree.

Props:• 12 White Ball Clusters• 3- AE Ornament • 4- little snowflake ornament• 12 Gold bows w/ clips

12

Tree Decoration DetailsTree Decoration DetailsDecorating the pedestal window treeDecorating the pedestal window tree

Twist three single ornaments into a cluster.Position the ornament cluster and gently wrap the wire once around the interior branch so that the wire doesn’t show. All ornaments should be set deep into the branches of the tree with none hanging out on the edge of the branch.

Tie the ribbon into an additional knot so that the blue ribbon appears shorter.Attach gold bow clip through the loop of the blue ribbon of each ornament so that it doesn’t slip through and break.

After hanging the ornament, fluff the wired gold bow.

Try to get the ornament to hang free instead of laying on the branches below.

13

Gold Bag DecorationGold Bag Decoration

Step 1 Step 2

Step 3 Finished Bag

Untie the knot on the blue ribbon.Thread the ribbon through the holes on the front of the bag.

Pull the ribbon through the holes leaving ½ inch of blue ribbon showing on the outside.

Tie a bow inside the bag, as shown. Position the white bow so that the ornament shows clearly

When placing larger ornaments on the bags, place an empty box in the bag to stabilize the bag and keep it from tipping forward.

14

Priority OnePriority One

Set the following before opening on 11/3:Windows

FocalOpen Sell Table

15

Pedestal Window 1 – Annual EditionPedestal Window 1 – Annual Edition11/3 –12/2511/3 –12/25

This window will stay up during the entire holiday programThis window will stay up during the entire holiday program

Actions:• Clean the window and pedestals

thoroughly and focus the lighting to highlight the products and the graphic.

• Make sure that your WFD displays are clean and free of fingerprints.

• Use the plexi pedestal covers in your windows.

Props:• Mega Poster – Annual Edition• White Fashion Displays (WFD)• Gold Foil Column Covers• Gold Foil Gift Bags• Slimline Tree• Decorations for Tree

Guidelines:• Use the detail photographs on the

next page for product placement.• Anytime an item is displayed in

the window, a price point sign must be placed in front/right of the product.

• In order to sit upright, the winter bird should be clipped to the SP6 hair comb hook, shown below, which can then be placed in the hole on the WFD display.

16

Pedestal Window 1 – Annual EditionPedestal Window 1 – Annual Edition11/3 –12/2511/3 –12/25


Substitutions:Period 1 (11/3 – 11/30) :• Frozen collection for snowflake collection• Festivity collection for flirt collection• AE kris bear ornament for AE ornament or angel ornament• Comet ornament for little snowflake ornament or angel wings• A gift for you kris bear and/or presents for angel and/or winter bird

Period 2 (12/1 – 12/25) :• Ice flowers ornament for AE ornament• Poinsettia ornament for little snowflake ornament• Poinsettia ornament small for angel wings ornament• Christmas tree brooches for the angel• Felix the christmas tree medium or felix the christmas tree for the winter bird• Pave heart and pave cross pendants for flirt/dancing pendants • Diva collection for snowflake collection

946480

975304

975303

946477

985600

975302944874

939734942045

934706

910067 973761

17

Pedestal Window 2 – FantasyPedestal Window 2 – FantasyChange #1 11/3 – 11/30Change #1 11/3 – 11/30

Actions:• Clean the window and

pedestals thoroughly and focus the lighting to highlight the products and the graphic.



Props:• Mega Poster - Fantasy• White Fashion Displays

(WFD)• Gold Foil Column Covers• Gold Foil Gift Bags• Slimline Tree• Decorations for Tree

Guidelines:• Use the detail photograph

on the next page for product placement.

• Anytime an item is displayed in the window, a price point sign must be placed in front/right of the product.

18

Pedestal Window 2 – FantasyPedestal Window 2 – FantasyChange #1 11/3 – 11/30Change #1 11/3 – 11/30

Substitutions:• Other fantasy necklace (973740) for fantasy neck shown (if only the neck is sold out)• Gold kyrat or Gold signature collection for fantasy collection• Farfalla collection for any of flirt/dolce/points of light collections or gold crafty/etoile/mini

parallel pendants/PE for any flirt/dolce/points of light pendants/PE• Gold glacier/nirvana/forever rings for gold bangles shown• Comet and samantha the snowflake ornaments for poinsettia ornaments

905210

973742

973741

985601 957043

905212

973739957053

969425

969426957044

959258959262956714

19

Pedestal Window 2 – FlickerPedestal Window 2 – FlickerChange #2 12/1 – 12/25Change #2 12/1 – 12/25





Props:• Mega Poster - Flicker• White Fashion Displays

(WFD)• Gold Foil Column Covers• Gold Foil Gift Bags• Slimline Tree• Decorations for Tree

Guidelines:• Use the detail photograph

on the next page for product placement.

• Anytime an item is displayed in the window, a price point sign must be placed in front/right of the product.

20

Pedestal Window 2 – FlickerPedestal Window 2 – FlickerChange #2 12/1 – 12/25Change #2 12/1 – 12/25

Substitutions:• If the frozen collection is sold out, spread out the festivity collection first (add small tennis

bracelet) before substituting• If the festivity collection is sold out, spread the frozen collection out first, before substituting• If both the festivity and frozen collections are sold out:

•Display the impression neck/PE set in place of the frozen collection•Show the emma neck in place of the festivity collection•Substitute the small tennis bracelet in place of the frozen bracelet

• If pieces from the flicker collection are sold out, spread out the other flicker/kris bear pendants to fill the space.

• If additional product is needed to fill the pedestal:•Display the brilliance neck/PE set in place of the flicker star neck/PE•Show the diva necklace in place of the flicker/kris bear pendants•Substitute the hinged bangle and edith bangle in place of the flicker bracelet

• Samantha the snowflake for the comet ornament• Georgie the gingerbread man for the kris bear ornament• Santa hat ornament for presents• Santa stocking ornament for a gift for you kris bear

946713626851

973748

975309

973536 973543

905788

944995

973745

973734

973533973535

945580

975307975308

976293

21

Built-in Window 1 – Annual EditionBuilt-in Window 1 – Annual Edition11/3 –12/2511/3 –12/25

This window will stay up during the entire holiday programThis window will stay up during the entire holiday programProps:• 22x28 AE Graphic• Window Acrylic Display

Set (WAD)• WAD Lcovers• Gold Foil WAD Lcover

Inserts• Prop Bags• Holiday Base Cover• Slimline Tree• Decorations for Tree



• Make sure that your WAD displays are clean and free of fingerprints.

Guidelines:• Anytime an item is

displayed in the window, a price point sign must be placed in front/right of the product.


22

Built-in Window 1 – Annual EditionBuilt-in Window 1 – Annual Edition11/3 –12/2511/3 –12/25


946480

975304

975303

946477

985600

975302

944874939734

942045

934706

910067

973761

Substitutions:Period 1 (11/3 – 11/30) :• Frozen collection for snowflake collection• Festivity collection for flirt collection• AE kris bear ornament for AE ornament or angel ornament• Comet ornament for little snowflake ornament or angel wings• A gift for you kris bear and/or presents for angel and/or winter bird

Period 2 (12/1 – 12/25) :• Ice flowers ornament for AE ornament• Poinsettia ornament for little snowflake ornament• Poinsettia ornament small for angel wings ornament• Christmas tree brooches for the angel• Felix the christmas tree medium or felix the christmas tree for the winter bird• Pave heart and pave cross pendants for flirt/dancing pendants • Diva collection for snowflake collection

23

Props:• 22x28 Fantasy Graphic• Window Acrylic Display








• Substitutions:•See following page

Built In Window 2 – FantasyBuilt In Window 2 – FantasyChange #1 11/3 – 11/30Change #1 11/3 – 11/30

24

Built In Window 2 – FantasyBuilt In Window 2 – FantasyChange #1 11/3 – 11/30Change #1 11/3 – 11/30

905210

973742

973741

985601957043

905212

973739957053

969425 985602969426

957044901640

928365

Substitutions:• Other fantasy necklace (973740) for fantasy neck shown (if only the neck is sold out)• Gold kyrat or Gold signature collection for fantasy collection• Farfalla collection for any of flirt/dolce/points of light collections or gold crafty/etoile/mini

parallel pendants/PE for any flirt/dolce/points of light pendants/PE• Gold glacier/nirvana/forever rings for gold bangles shown• Comet and samantha the snowflake ornaments for poinsettia ornaments

25

Props:• 22x28 Flicker Graphic• Window Acrylic Display








• Substitutions:•See following page

Built In Window 2 – FlickerBuilt In Window 2 – FlickerChange #2 12/1 – 12/25Change #2 12/1 – 12/25

26

Built In Window 2 – FlickerBuilt In Window 2 – FlickerChange #2 12/1 – 12/25Change #2 12/1 – 12/25

946713626851

973748975309

973536

973543

905788

944995

973745

973734973535

945580975308

976293

973533973532

973542

Substitutions:• If the frozen collection is sold out, spread out the festivity collection first (add small tennis

bracelet) before substituting• If the festivity collection is sold out, spread the frozen collection out first, before substituting• If both the festivity and frozen collections are sold out:

•Display the impression neck/PE set in place of the frozen collection•Show the emma neck in place of the festivity collection•Substitute the small tennis bracelet in place of the frozen bracelet

• If pieces from the flicker collection are sold out, spread out the other flicker/kris bear pendants to fill the space.

• If additional product is needed to fill the pedestal:•Display the brilliance neck/PE set in place of the flicker star neck/PE•Show the diva necklace in place of the flicker/kris bear pendants•Substitute the hinged bangle and edith bangle in place of the flicker bracelet

• Samantha the snowflake for the comet ornament• Georgie the gingerbread man for the kris bear ornament• Santa hat ornament for presents• Santa stocking ornament for a gift for you kris bear

Focal – Holiday JewelryFocal – Holiday JewelryPeriod 1 11/3 – 11/30 3-sided casePeriod 1 11/3 – 11/30 3-sided case

Guidelines:• Set the focal display using the gold gift bag props and

“gift certificates available” plexi sign block shown.• Substitutions:

• Kris bear pendants for snowflake pendant• Flicker PE & charm for snowflake and festivity

PE’s• Flicker pendants for Festivity pendants• Flicker ring and hair clips for snowflake tack

pin/charm and festivity charm• Flicker bracelet for small christmas tree pin• Flicker brooch for large christmas tree pin on prop

bag• Ice flower ornament for little snowflake ornament• Ice flowers ornament for AE ornament

Actions:• Clean the case thoroughly

before beginning and focus the lights onto each grouping after the case is set.

• On top of the focal display, set up the 11x17 graphic that relates to the current weekly promotion/event promotion occurring and the WFD displays necessary to display the product featured in the promotion.

• For selected stores with large focal cases:

• Large Focal front – snowflake collection, AE ornament, plexi sign block and tree pin on bag

• Large Focal top – medium and small felix trees, a gift for you kris bear and presents, christmas tree ornament, santa hat and stocking ornaments

• Large Focal right – festivity collection, little snowflake on bag and small tree pin

• Large Focal left – frozen collection with comet ornament on small gift bag

975303

975304

975300

975302

973749

973750

975301975305

942045

934706

973748973745

Insert the weekly promotional

image here with the

appropriate displays

to represent the

promotionalproduct

28

Focal – Holiday JewelryFocal – Holiday JewelryPeriod 2 12/1 – 12/25 3-sided casePeriod 2 12/1 – 12/25 3-sided case

973739

973741

942045

934706

973742973547

973740

Guidelines:•Set the focal display using the gold gift bag props and “gift certificates available” plexi sign block shown.

•Substitutions:•Farfalla neck/PE for fantasy neck (973740) and PE

•Farfalla ring and tack pin set for fantasy bracelet

•Dolce PE for forever ring

•Dolce neck for fantasy neck (973739)

•Ice flower ornament for little snowflake ornament

•Ice flowers ornament for AE ornament

Actions:• Clean the case thoroughly before beginning and focus

the lights onto each grouping after the case is set.• On top of the focal display, set up the 11x17 graphic

that relates to the current weekly promotion/event promotion occurring and the WFD displays necessary to display the product featured in the promotion.

• For selected stores with large focal cases:• Large Focal front – fantasy neck (973739) and PE,

plexi sign block and little snowflake on bag• Large Focal top – medium and small felix trees, a

gift for you kris bear and presents, christmas tree ornament, santa hat and stocking ornaments

• Large Focal right – fantasy neck (973740), forever ring (on upright WFD display), AE ornament

• Large Focal left – gold points of light collection, gold helios ring, georgie the gingerbread man and samantha the snowflake


image here with the


to represent the

promotionalproduct

29

Focal – Holiday JewelryFocal – Holiday JewelryPeriod 1 11/3 – 11/30 Oval 95 casePeriod 1 11/3 – 11/30 Oval 95 case

Guidelines:• Set the focal display using the gift certificates available plexi sign block as shown. • On top of the Oval 95, set up the 11x17 sign holder as shown below. Make sure the graphic

corresponds to the current holiday weekly/event promotion going on. Display the jewelry highlighted in the current promotion on WFDs.

Actions:• Clean the case thoroughly before beginning and focus

the lights onto each grouping after the case is set.• Substitutions:

• Kris bear pendants for snowflake pendant• Flicker PE & charm for festivity PE and charm• Flicker pendants for Festivity pendants• Flicker ring, brooch and hair clips for snowflake tack

pin/charm and PE• Flicker bracelet for christmas tree pins• Ice flower ornament for little snowflake ornament• Ice flowers ornament for AE ornament

975303

975304975302

942045


image here with the


to represent the

promotionalproduct

Front

975305

975300

973765

973761

973529

30


Actions:• Clean the case thoroughly before beginning and focus the lights onto each grouping after the

case is set.• Substitutions:

• Kris bear pendants for snowflake pendant• Flicker PE & charm for festivity PE and charm• Flicker pendants for Festivity pendants• Flicker ring, brooch and hair clips for snowflake tack pin/charm and PE• Flicker bracelet for christmas tree pins• Ice flower ornament for little snowflake ornament• Ice flowers ornament for AE ornament

973748

973750977093

973745

975301

934706

Back

973749

31


973739

973741

942045

957043

Guidelines:• Set the focal display using the gift certificates available plexi sign block as shown. • On top of the Oval 95, set up the 11x17 sign holder as shown below. Make sure the

graphic corresponds to the current holiday weekly/event promotion going on. Display the jewelry highlighted in the current promotion on WFDs.

Actions:• Clean the case thoroughly before beginning and

focus the lights onto each grouping after the case is set.

• Substitutions:• Farfalla neck/PE for fantasy neck (973740) and

PE• Farfalla ring for forever ring• Crafty pendant for points of light pendant• Euphoria pendant (933642) for fantasy

bracelet• Dolce neck and PE for fantasy neck (973739)

(display PE side by side toward the bottom of the neck form

• Ice flower ornament for little snowflake ornament

• Ice flowers ornament for AE ornament


image here with the


to represent the

promotionalproduct

973547

956714959258

905212

973742957044

Front

901839

32


985601

973740

934706

Actions:• Clean the case thoroughly before beginning and focus the lights onto each grouping

after the case is set.• Substitutions:

• Farfalla neck/PE for fantasy neck (973740) and PE• Farfalla ring for forever ring• Crafty pendant for points of light pendant• Euphoria pendant (933642) for fantasy bracelet• Dolce neck and PE for fantasy neck (973739) (display PE side by side toward the

bottom of the neck form• Ice flower ornament for little snowflake ornament• Ice flowers ornament for AE ornament

985602

905210

Back

957053

901640

33

Open Sell – FrozenOpen Sell – FrozenPeriod 1Period 1 11/3-11/1711/3-11/17

Guidelines:• All stacks of boxes should be set up like a

set of stairs, with the higher stack in the back and the lower stack in the front to create interest.

• Substitutions:• Fizz collection for frozen collection• Comet ornament for small poinsettia• Ice flower ornament for large

poinsettia

Actions:• Display the product on white displayers

on the mini table as shown.• Price the item on the displayers. Do not

price the box stacks.• Replenish the open sell quantities as

sell-through occurs throughout the day.

942045

975308975307

905212

905210

975309

975308 975307

942045

905212

975309

905210934706

34

Open Sell – FlickerOpen Sell – FlickerPeriod 2Period 2 11/18-12/711/18-12/7

Guidelines:• All stacks of boxes should be set up

like a set of stairs, with the higher stack in the back and the lower stack in the front to create interest.

• Substitutions:• Flicker star and moon pendants for

the flicker pendant• Flicker ring for flicker

earrings/brooch• Cufflinks for Flicker bracelet

(display on square WFD instead of thin bracelet)

• Winter bird and ice flower for santa hat and stocking (place an upright WFD thick bracelet display behind the AE ornament bag in order to hang the ice flower.)

Actions:• Display the product

on white displayers on the mini table as shown.

• Price the item on the displayers. Do not price the box stacks.

• Replenish the open sell quantities as sell-through occurs throughout the day.

942045

934706

973534973533973532

944873976293

944872

973533 973532

973534

976293

942045

934706

944873

944872

35

Open Sell – SnowflakeOpen Sell – SnowflakePeriod 3Period 3 12/8-12/2512/8-12/25

Guidelines:• All stacks of boxes

should be set up like a set of stairs, with the higher stack in the back and the lower stack in the front to create interest.

• Substitutions:•Flirt pendant (973761) and PE (973765) for snowflake pendant and PE

•Cufflinks for snowflake tack pin

Actions:• Display the product on

white displayers on the mini table as shown.

• Price the item on the displayers. Do not price the box stacks.

• Replenish the open sell quantities as sell-through occurs throughout the day.

975300 975303

942045

939734945580

934706

904990975302

942045

945580939734904990

975302975303

975300934706

36

Priority TwoPriority Two

Set the following on 11/3:Oval 95 Cases

Feature Showcases

37

Seasonal Oval 95 – OccasionsSeasonal Oval 95 – OccasionsSelected Stores OnlySelected Stores Only

Guidelines:• This oval 95 display may be used as a substitute for an oval presentation where

stock levels are running low. This case may be designated on your custom floor plan as a substitute for crystal time. See your custom floor plan for more detail.

• This is a double-sided presentation. Details for the other side are shown on the following page.


Actions:• Clean the case thoroughly before beginning and focus the lights onto each grouping

after the case is set.• Consolidate the presentation if the skus shown begin to sell out.

Front

905788

944995

626851946713

945580946477 942045 934706

944872944873

904990

872199

665024

38

Back

Seasonal Oval 95 – OccasionsSeasonal Oval 95 – OccasionsSelected Stores OnlySelected Stores Only

845635

945006 939734946480 945577

944874

905212872198 905210

39

Props:• Acrylic Backdrop

Holder• SAD Set• SAD Gold Foil Inserts • Holiday Backdrop• White Displays• Prop Bags

Guidelines: This showcase is for

selected stores. On each store’s floor plan a FS will be designated on the plan.

If your floor plan does not show a feature showcase, your promotional presentation will be shown in the focal case only.

Actions:•Clean the case thoroughly before beginning and focus the lights onto each grouping after the case is set.

Holiday Feature ShowcaseHoliday Feature Showcase

40

Shelf 1

Shelf 2


41

Shelf 3

Shelf 4


42

Holiday Feature ShowcaseHoliday Feature ShowcaseEveryday Product CasesEveryday Product Cases

Actions:• For the holiday promotion, we will be highlighting two cases

of product with holiday props. This is in addition to the feature showcase.

• These cases will be designated on your custom floor plan in additional to you standard feature showcase.

• In these two cases, place the holiday backdrop shown to the right. Secure the backdrops with double sided tape and/or magnets. You will not be sent additional backdrop holders.

• Place small gift bag props in both cases as shown below. Be sure to follow a zig zag pattern throughout the cases.

• Choose two types of the following ornaments per case and attach to the prop bags in order of priority- little snowflake & AE or small & large poinsettia.

Insert Holiday Backdrop

Case Examples for Bag Placement

1 Holiday 2008 Visual Merchandising Guidelines 11/03/08-12/25/08.

Documents

Transcript of 1 Holiday 2008 Visual Merchandising Guidelines 11/03/08-12/25/08.