1 FOLLOWING 2 PAGES ARE FINAL AND WERE INCLUDED IN THE OCTOBER 2008 MRP Presentation.
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Transcript of 1 FOLLOWING 2 PAGES ARE FINAL AND WERE INCLUDED IN THE OCTOBER 2008 MRP Presentation.
1
• FOLLOWING 2 PAGES ARE FINAL AND WERE INCLUDED IN THE
• OCTOBER 2008 MRP Presentation
2
FEARnet Summary
Challenges
Initiatives
Cable VODRatings
Web Ratings
• America’s #1 horror site
• Average unique users for 2Q08 up 226% over 2Q07
• Unique users hit a historic high in July 2008 (700k), up 250% from July 2007
• FEARnet.com ranked as one of the top 15 movie sites by PCMagazine.com
• VOD / broadband model is not viable long-term without a linear channel
– Limits potential viewers, ad opportunities, and distributors capable of VOD
• Need to increase ad sales across all platforms
• Dynamic ad insertion required to maximize revenues
• Continue to exploit FEARnet’s recent move to LA to improve coordination
• Launch FEARnet linear with DirecTV investment as the critical first step
• Ensure Comcast also launches linear version
• Significantly expand ad sales
– Expand inventory through linear channels
– Need Comcast to provide leadership in dynamic ad insertion
• Comcast’s #1 VOD provider for Free Movies
• 5 of the top 10 free movie titles on Comcast in 2008 are FEARnet titles
• 2Q08 VOD views increased 50% over 2Q07 (averaging 10MM views per month)
• Currently in 30MM homes; adding Time Warner in August
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FEARnet Financial Summary
SPT Share of Net Loss/Income SPT Share of Cash Funding
($6)
($1)
$1 $1
($1)
$1
($6)
($7)
($6)
($5)
($4)
($3)
($2)
($1)
$0
$1
$2
($ in MM)
($6)
($2)
$0 $0
($2)
$0
($6)
($7)
($6)
($5)
($4)
($3)
($2)
($1)
$0
($ in MM)
FY09Q2/BDGT.
FY10MRP/PRIOR
FY11MRP/PRIOR
FY12MRP
FY09Q2/BDGT.
FY10MRP/PRIOR
FY11MRP/PRIOR
FY12MRP
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• FOLLOWING 2 PAGES ARE FINAL AND WERE INCLUDED IN THE
• NOVERMBER 2007 MRP Presentation
5
GSN and FEARnet Summary
Challenges• Launch was strong but must secure additional distribution deals
(e.g., cable carriage or online) • Need to increase ad sales, including push by Comcast to provide
leadership in dynamic ad insertion• If these don’t happen, revisit business model and ownership structureInitiatives• Closed deals with Verizon and Cox• Need to close carriage agreements with TWC and others; increase the
number of web unique users through syndication ops• Boost ad sales by:
– Hiring sponsorship marketing person to focus on multi-platform sponsorships
– Move focus from VOD ad sales to web advertising– Working to extend distribution to mobile with Verizon through SPT
Mobile Group representation– Pursing additional horror inventory verticals to aggregate unique
viewers e.g., bloodydisgusting.com• Developing original productions with Ghost HouseCable VOD Ratings• Available in 12.2 million homes• Top 10 network 11 mos. running with 6.7M views a month• 74 million views to date (launch through 9/29)• Top 5 network in set-top box use with 2.2M boxes per month • Average time spent viewing of 48 minutesWeb Ratings• #1 Horror site in America (registered users)• 200% Growth since February• 7 straight months of growth • Hitting projections for unique users
Challenges• Audience remains small and demographics skew toward an
older-female audience, which is less valuable to advertisers• Limited reach to launch hit or demo-changing shows• Improvements more difficult due to: declining ratings, fragmentation,
return of game shows to broadcast and affiliate pressures• Attempt to broaden beyond traditional demographics with
younger-male skewing poker programs proved unsuccessful
Company Plans• David Goldhill brought in as the new President & CEO• Proposed a merger between GSN and FUN Technologies to
facilitate interactive strategy• Embracing existing older-female demographic, gradually seeking to
get marginally younger• Expanding business to capitalize on growth of casual games • Making accessible participation and interactivity central to all
programming• Seeking multi-platform games business model: packaging, online
ad sales, online fees, formats, mobile, etc.
Next Steps for SPT• Evaluate potential success of new strategy• Determine interest in further investment or exiting GSN investment
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SPT Share of Net Loss/Income SPT Share of Cash Funding
FEARnet – Financial Summary
($6)
($5)
($1)
$1
($7)
($1)
($6)
($8)
($7)
($6)
($5)
($4)
($3)
($2)
($1)
$0
$1
$2
($ in MM)
($4)
($5)
($2)
$0
($3)
$0
($4)
($6)
($5)
($4)
($3)
($2)
($1)
$0
($ in MM)
FY08Q2/BDGT.
FY09MRP/PRIOR
FY10MRP/PRIOR
FY11MRP
FY08Q2/BDGT.
FY09MRP/PRIOR
FY10MRP/PRIOR
FY11MRP