1 FOLLOWING 2 PAGES ARE FINAL AND WERE INCLUDED IN THE OCTOBER 2008 MRP Presentation.

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1 FOLLOWING 2 PAGES ARE FINAL AND WERE INCLUDED IN THE OCTOBER 2008 MRP Presentation

Transcript of 1 FOLLOWING 2 PAGES ARE FINAL AND WERE INCLUDED IN THE OCTOBER 2008 MRP Presentation.

Page 1: 1 FOLLOWING 2 PAGES ARE FINAL AND WERE INCLUDED IN THE OCTOBER 2008 MRP Presentation.

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• FOLLOWING 2 PAGES ARE FINAL AND WERE INCLUDED IN THE

• OCTOBER 2008 MRP Presentation

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FEARnet Summary

Challenges

Initiatives

Cable VODRatings

Web Ratings

• America’s #1 horror site

• Average unique users for 2Q08 up 226% over 2Q07

• Unique users hit a historic high in July 2008 (700k), up 250% from July 2007

• FEARnet.com ranked as one of the top 15 movie sites by PCMagazine.com

• VOD / broadband model is not viable long-term without a linear channel

– Limits potential viewers, ad opportunities, and distributors capable of VOD

• Need to increase ad sales across all platforms

• Dynamic ad insertion required to maximize revenues

• Continue to exploit FEARnet’s recent move to LA to improve coordination

• Launch FEARnet linear with DirecTV investment as the critical first step

• Ensure Comcast also launches linear version

• Significantly expand ad sales

– Expand inventory through linear channels

– Need Comcast to provide leadership in dynamic ad insertion

• Comcast’s #1 VOD provider for Free Movies

• 5 of the top 10 free movie titles on Comcast in 2008 are FEARnet titles

• 2Q08 VOD views increased 50% over 2Q07 (averaging 10MM views per month)

• Currently in 30MM homes; adding Time Warner in August

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FEARnet Financial Summary

SPT Share of Net Loss/Income SPT Share of Cash Funding

($6)

($1)

$1 $1

($1)

$1

($6)

($7)

($6)

($5)

($4)

($3)

($2)

($1)

$0

$1

$2

($ in MM)

($6)

($2)

$0 $0

($2)

$0

($6)

($7)

($6)

($5)

($4)

($3)

($2)

($1)

$0

($ in MM)

FY09Q2/BDGT.

FY10MRP/PRIOR

FY11MRP/PRIOR

FY12MRP

FY09Q2/BDGT.

FY10MRP/PRIOR

FY11MRP/PRIOR

FY12MRP

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• NOVERMBER 2007 MRP Presentation

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GSN and FEARnet Summary

Challenges• Launch was strong but must secure additional distribution deals

(e.g., cable carriage or online) • Need to increase ad sales, including push by Comcast to provide

leadership in dynamic ad insertion• If these don’t happen, revisit business model and ownership structureInitiatives• Closed deals with Verizon and Cox• Need to close carriage agreements with TWC and others; increase the

number of web unique users through syndication ops• Boost ad sales by:

– Hiring sponsorship marketing person to focus on multi-platform sponsorships

– Move focus from VOD ad sales to web advertising– Working to extend distribution to mobile with Verizon through SPT

Mobile Group representation– Pursing additional horror inventory verticals to aggregate unique

viewers e.g., bloodydisgusting.com• Developing original productions with Ghost HouseCable VOD Ratings• Available in 12.2 million homes• Top 10 network 11 mos. running with 6.7M views a month• 74 million views to date (launch through 9/29)• Top 5 network in set-top box use with 2.2M boxes per month • Average time spent viewing of 48 minutesWeb Ratings• #1 Horror site in America (registered users)• 200% Growth since February• 7 straight months of growth • Hitting projections for unique users

Challenges• Audience remains small and demographics skew toward an

older-female audience, which is less valuable to advertisers• Limited reach to launch hit or demo-changing shows• Improvements more difficult due to: declining ratings, fragmentation,

return of game shows to broadcast and affiliate pressures• Attempt to broaden beyond traditional demographics with

younger-male skewing poker programs proved unsuccessful

Company Plans• David Goldhill brought in as the new President & CEO• Proposed a merger between GSN and FUN Technologies to

facilitate interactive strategy• Embracing existing older-female demographic, gradually seeking to

get marginally younger• Expanding business to capitalize on growth of casual games • Making accessible participation and interactivity central to all

programming• Seeking multi-platform games business model: packaging, online

ad sales, online fees, formats, mobile, etc.

Next Steps for SPT• Evaluate potential success of new strategy• Determine interest in further investment or exiting GSN investment

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SPT Share of Net Loss/Income SPT Share of Cash Funding

FEARnet – Financial Summary

($6)

($5)

($1)

$1

($7)

($1)

($6)

($8)

($7)

($6)

($5)

($4)

($3)

($2)

($1)

$0

$1

$2

($ in MM)

($4)

($5)

($2)

$0

($3)

$0

($4)

($6)

($5)

($4)

($3)

($2)

($1)

$0

($ in MM)

FY08Q2/BDGT.

FY09MRP/PRIOR

FY10MRP/PRIOR

FY11MRP

FY08Q2/BDGT.

FY09MRP/PRIOR

FY10MRP/PRIOR

FY11MRP