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FNAC TAIWAN

THE FIRST RESULT & DEVELOPMENT

Christophe FondGeneral Manager - Fnac Taiwan

16-18 October 2000

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History

• Preparatory Phase

Beginning 97 Analysis by PPR of Taiwanese economic situation and recommendation for establishment of distribution stores of the group.

March 98 1st Business Plan

Dec. 97 Beginning of studies for Fnac (market & potential development).

August 98 Signature of the 1st Store in Taipei.

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History

• Pre-Opening PhaseSep. 98 Recruitment of members of Country

Committee (4 persons)

Nov. 98 Plan of the 1er store

April 99 Beginning of recruitment of local team

14 July 99 Opening of the 1st Fnac in Taipei

Jan. 99 Delivery of site by the owner and beginning of construction

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First Result

• Media events– More than 350 press articles (one week of

prime time TV news coverage)

• Success of Curiosity– More than 10,000 visitors per day in the store,

about 50% more than average Fnac store in France.

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First Result

• Comparison Fnac Taiwan/Fnac VELIZY (6th store of group)

3. Analysis of sales in terms of quantity

1. Visit frequency TAIWAN: 10000 visitors per day VELIZY: 6500 visitors per day

2. Average ticket Similar to Fnac in France

discs TAIWAN: 1360 per day

VELIZY: 1350 per day notebooks TAIWAN: 1400 per year (by projection)

VELIZY: 850 per year

books 2 times less of books sold than one Fnac in France.

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First Result

4. Membership

• Fnac Paris: 9000 members represent 38% of T.O.

• Fnac Taiwan: 65000 members represent 40% du T.O.

• Fnac Belgium (5 stores): 17000 members

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Difficulties of Taiwanese Market

• Very competitive market

• Numerous small size competitors

• Consumers very sensitive to promotional offer.

• Low margin

Reaction strong communication on

the price

development of new products “stationary type”

increase of number of import products with Fnac exclusivity

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Development

• Fnac stores (multi-products)– 3 supplementary stores in Taipei– 4 stores in provinces in big cities in Taiwan

• Fnac Service

• E-Business (fnac.com.tw)

– Opening of 2 Fnac Services in July 2000 in Taipei– Opening of 3 stores each year

– Present on the web with a site of communication and subscription (please see photo)

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• In retailer business, what could be the effect of currencies variation between EU & NT$ when mother company work in EU and the subsidiary in NT$?