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EricsonUniversity

November 2013

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Antimicrobial Wiring Devices

• Introduction• Overview• Sales Collateral • Launch– Target Markets– Target Customers– Product Samples– Product Availability– Pricing

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Antimicrobial (AM) Wiring Devices

What’s So Special About Perma-Kleen Antimicrobial Wiring Devices Anyway?

1) The ONLY AM Wiring Devices Available2) Clear Product Differentiation3) Undeniable Value Proposition4) Unique Leverage / Positioning 5) Distribution Tipping Point6) Peace of Mind and Security

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Introduction

• What Does Antimicrobial Mean?

– Antimicrobial Compounds / Additives Disrupt Micro-organisms' Attempt to Live and Multiply

– Surface Area Is Undesirable for Microbial

Population / Growth

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Overview

• How Is It Measured?– Log Kill, Percent Kill, Log Reduction– Measure of the Starting Population Minus the

Number of Surviving Organisms– Results Reported as a Logarithm of the Killed

Organisms Log Kill Percent Kill

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Overview

• Example– Starting Population = 1,000,000 Organisms– Surviving Population = 750 Organisms– Log Kill:

= Log (1,000,000 – 750) = Log (999,250) = 5.9997

– Percent Kill: = (999,250 / 1,000,000) * 100% = 0.999 * 100% = 99.9%

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Overview

• How Do AM Wiring Devices Work?– Antimicrobial Additives Embedded in Polymer– All Components Are Treated– Inhibits / Reduces / Controls Growth

Bacteria Molds Mildews Fungi

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Overview

• How Do AM Wiring Devices Work?– Not a Surface Treatment– Additives Embedded in Polymer– Additives Gradually Released to Surface to Provide

Continual, Long Lasting Activity – Antimicrobial Additives Bloom To Surface If Nicked or

Scraped– Resistant to High Pressure Hose-down– Will Not Wash Off

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Overview

• Ericson AM Wiring Device Performance– Escherichia (E.Coli)

Gram (-) Log Reduction > 4.8 Log Reduction > 99.998%

– Staphylococcus (Staph) Gram (+) Log Reduction > 3.9 Log Reduction > 99.98%

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Overview

Woodhead Device

Ericson Device

• Ericson AM Wiring Device Performance– Patent Pending– UL Listed

– Made In The USA

– Independently Tested and Certified by Industry's Most Well Respected Laboratory • JIS Z2801 Bacterial Challenge

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Overview

• What You Can’t Say– Perma-Kleen …• Kills Germs and Bacteria

• What You Can Say– Perma-Kleen …• Inhibits the Growth of Bacteria • Reduces the Growth of Bacteria• Controls the Growth of Bacteria

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Overview

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Datasheet

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Datasheet

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Datasheet

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Datasheet

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White Paper

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Markets• Target Markets– Poultry Processing– Seafood Processing– Meat Processing– Pharmaceutical Processing– Food Packaging– Food Preparation– Agriculture– Beverage Processing– Medical / Health Care

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Customers• Target Customers– Initial Focus on Food / Beverage Processing– Regional Targets Identified

• Target Positions– Management Levels with Vested Interested• Safety / Quality• Plant Management• Corporate Management / Engineering

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Product Samples• Sales Rep – Samples Available Upon Request

• Customer – Samples Available Upon Request– Some Customers Will Test / Validate Performance

• Availability– Rep Samples

2 – 3 Weeks– Customer Samples

Currently Available

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Launch• Strategy– Initially Focused on Key Customer Penetration– Broad Introduction to Follow

• Pricing– Currently Available– Contact RSM or SSR

• Availability / Delivery– 2 – 3 Weeks ARO

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Product Configurator

Update

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EricsonUniversity

November 2013