Slide 1

elephants#

#

"Im right there in the room, and no one even acknowledges me."#elephant inthe roomTop 3 Things that Keep Business Professionals from ExudingExecutive Presence

#

#3Insecurity / Lack of Confidence#What is executive Presence?Source:

December 2010 Harvard Business Review Research Report#allowing unsubstantiated head trash to distort realityworrying unnecessarilysecond-guessing and being indecisivebeing too modest or self-effacingwaiting for others to recognize/celebrate your successdismissing or minimizing recognition/compliments Eliminate These behaviors#Authentic Confidence Comes From Within

~ ~ ~ ~ ~

Be your own cheerleader and accept full responsibility for the maintenance of your confidence.

~ ~ ~ ~ ~

Show your team how to identify and rewire negative thought processes standing in their way of positive change.

#

#2Fear of Success ~ and ~Sabotaging It #Comfort ZoneSelf-ImagePotentialObserve yourself being bigger or better than you know yourself to be tension/anxiety cause you to go backBecomes a prison because you are subconsciously seeking that which is familiar.Creative ideas and growth come when you perceive disorder not when you perceive order.* Adapted from Thought Patterns for High Performance 3.0 by the Pacific Institute, Inc.Observe yourself behaving in a way thats less than you know yourself to be tension/anxiety cause you to go back#self-doubtself-sabotageseeking a comfort zoneELIMINATETheseBehaviors

#Be prepared for the tension and anxiety that accompany success and refuse to let it push you back into your comfort zone.~ ~ ~ ~ ~Show your team how to consciously remain in their state of disorder until a new comfort zone is establish.

#

#1Absence of (or really weak) Relationshipswith Sponsors#13The impact of sponsorshipSource:

December 2010 Harvard Business Review Research Report#Source:

December 2010 Harvard Business Review Research ReportSponsorship matters#Source:

December 2010 Harvard Business Review Research ReportSponsorship matters#Source:

December 2010 Harvard Business Review Research ReportSponsorship matters#believing that "self-interest" and "assertiveness" are dirty words

assuming leadership will automatically recognize and reward hard work

believing that leveraging "who you know" is an unfair approach to getting aheadEliminate These Behaviors#Assume responsibility for your professional growth.

Be intentional with building your network.

Find, cultivate, and leverage powerful alliances with Sponsors so your executive potential becomes more visible.

#

#3 Lack of Confidence

#2Self-Sabotageof Success

#1Ineffective Useof SponsorsIf there are elephants in YOUR room, theyre likely too big to go away on their own. ~ ~ ~ ~ ~Acknowledge and address them.#

Relationship between Personal BrandingandExecutive Presence#Featuring Kate Walsh

2008 Cadillac Commercial#In todays luxury game, the question isnt whether or not your car has available features like a 40 gig hard drive. It isnt about sun roofs or Sapele wood accents. Pop-up nav screens or any of that. Nothe real question is, "When you turn your car on, does it return the favor?"#FEATURES

BENEFITS"What is it going to do for me and howis it going to make me feel?"#"The tangible attributes of a product or service have far less influence on a consumers preference than the subconscious sensory elements derived from the total experience."

Dr. Gerald Zaltman, Harvard Laboratory of the Consumer Mind"How Customers Think"#We first collect data through our FIVE SENSESthat trigger FEELINGS & EMOTIONSand then we RATIONALIZEmaybe."The brain waits for the body to tell itwhat actually transpired."

Dr. A. Damasio#Your personal brand the message of who you are and what you have to offer is DELIVERED to others via their EMOTIONAL RESPONSE after having EXPERIENCED you.

#Our Physical Presence Delivers this experienceAPPEARANCEBEHAVIOR / ACTIONSCOMMUNICATIONS SKILLS

#APPEARANCEBEHAVIORCOMMUNICATION SKILLSOUR PERSONClothingHairAccessoriesMakeupGroomingPHYSICAL ENVIRONMENTHomeOfficeDeskCarDECISION-MAKINGCHOICESACTIONS

Influenced by ourKnowledgeAttitudeBeliefsFeelingsEmotionsVERBAL COMMUNICATIONWord SelectionVocabularyGrammarNON-VERBAL COMMUNICATIONBody LanguageFacial ExpressionsPhysical EnergyPhysical TouchWRITTEN COMMUNICATIONELECTRONIC COMMUNICATION#29Executive Presence is a STATE OF MIND ~ or ~ WAY OF BEING that can be incorporated into your personal brand / physical presence.

#7 TRAITSCHARISMATICCLEAR & CONCISECOMPOSEDCONFIDENTCONNECTEDCOURAGEOUSCREDIBLEFOCUSEDINTENTIONALIN-TUNE WITH OTHERSOBJECTIVESTRATEGICYou can make a conscious choice to incorporate this"way of being" (behaving & communicating) into your physical presence(which is used to deliver the message of your personal brand.)#31

Deconstructing Executive Presence~ ~ ~What is it?##

Executive Presence~ ~ ~How doyou get it?#Unbiased Observer & Subject Matter Expert in YOU #Individuals with EP arecontinuously engaged in self-discovery. (They have an abundance of self-knowledge.)#Abundance of self-knowledgeAlways seeking to understand.In a constant state of learning and growing.strengths & weaknessesnatural talentsskills & experiencemotivatorsstressors/fearspast successes & failuresrecord collection

"How does this impact my behavior?""How does this influence my interaction with others?""How does this drive my decision-making?#Unbiased Observer & Subject Matter Expert in YOU #9 EXPRESSIVE QUALITIES7 TRAITSOTHER CHARACTERISTICSCandorClarityOpennessPassionPoiseSelf-ConfidenceSincerityThoughtfulnessWarmthComposedConfidentCredibleConnectedCharismaticCourageousClear & ConciseWiseStrategicIntentionalIn-tune with OthersFocusedOptimisticObjectiveIntegrityDiscretion#39Why is this important?Why does my team deserve this?Why do I deserve this?Set the INTENTION and take action.Decision-Making & Next Steps#

Thank You!Starla West, Founder & President

starla@starlawest.com

@Starla_West // @StarlaWestINTL

317 // 615-0758#