1 elect Communication Plan. 2 scope A holistic wellness initiative that focuses on the physical,...

1

electCommunication Plan

2

Communication PlanscopeA holistic

wellness initiative that focuses on the physical, psychological, financial and work-life balance of DeVry Employees.

year 1: build awareness, educate•Build 85% awareness of the program among employees by year-end

•Educate employees on the available tools and resources to dramatically increase utilization of Live Well programs

• 20% increase in Healthy Pregnancy Program participation

• 10% increase in Employee Assistance Program participation

• 2% reduction in leaves

year 2: motivate•Promote the benefits of the biometric screening campaign, health risk assessments, physical exams and preventive screenings to drive participation and completion

year 3: change behaviors•Build a buzz on the benefits of the program and employee successes to encourage continued participation and make impact on program goals of

• Improving DeVry Wellness Score

• Maintaining lower than average health care costs

three-year communications objectives

3

Communication Plan

audiences

Employees, HR Field Managers and Senior Leadership

toneFun,

energetic, competitive, inspiring

key messages

Live Well provides valuable resources to help you live a happier, healthier life

Live Well is easily accessible 24/7

Live Well is easy to incorporate into your lifestyle to help you focus on nutrition, fitness, work-life balance, financial security and other areas of wellness

five key areas

1. Smoking2. Weight /

Diet / Nutrition3. Stress4. Exercise /

Fitness5. Low Back Pain

4

Communication Plan

communication strategies

For Employees: Launch a comprehensive communication program that fully utilizes the DeVry Commons, internal newsletters and other communication vehicles to educate employees on the benefits of the Live Well program and the valuable resources available, thereby empowering them to live a happier, healthier life

For HR Field Managers: Leverage the HR Field Managers’ access to employees to encourage engagement and promote program participation on the local level across all DeVry institutions

For Senior Leadership: Secure their support to further encourage employee participation, offering programs and tools specific to their level of interest in participation

5

JanuaryM

onthly Theme•

Launch Live Well Brand and Website

• Promote Health Pregnancy Program

Monthly Health Observance

N

ational Birth Defects Month

Monthly Fruit/

Vegetable

O

range / Broccoli

Deliverable Medium/Distribution

Letter From Daniel Hamburger• Introduce Live Well program

• Announce addition of Live Well page to DeVry Commons

• In the coming months, we will share testimonials from employees and how they are improving their health and lifestyle

• Introduce Healthy Meals Policy• Encourage employees to actively participate, like he is

Email

Posters (for each metro)• 4-panel poster, of which one of the panels is replaced each month to coincide with monthly theme

• Include Live Well website address and promote Live Well branding (for Wellness program recognition)

• Healthy Pregnancy Program

4 panel poster / Emailed to HR Field Managers to post in a highly visible area in each metro

4-page Live Well Newsletter• Outline Live Well program

• Announce Live Well page on DeVry Commons with Web address

• Promote Healthy Pregnancy Program; announce diaper bag giveaway, provide resources through UHC and CIGNA

• Provide resource information for National Birth Defects Month

• Announce fruit/vegetable of the month and include recipe

4-page, printable PDF Newsletter / Email

DeVry Commons Content• Post Healthy Meals policy

• Post 4-page newsletter

• Article announcing program

• Poll: orange is an excellent source of what vitamin?

• Contest: submit low-fat broccoli recipe for prize

Post on DeVry Commons

6

January (cont.)

Monthly Theme

• Launch Live Well Brand and Website

• Promote Health Pregnancy Program


N

ational Birth Defects Month

Monthly Fruit/

Vegetable

O

range / Broccoli


Monthly HR Field Conference Call• Explain 5 Live Well focus areas and how monthly themes will tie back to these areas

• Explain January theme: Healthy Pregnancy

• Introduce Healthy Meals policy

• Announce/reinforce Live Well website-link to web

• Provide toolkit to assist in accessing all available tools and resources

Conference Call

The More You Know The More You Benefit Newsletter Article• Live Well website overview and address

• Introduce Healthy Meals Policy

• Reinforce Live Well website page with editorial ticklers from current month’s theme

Email

Senior Leadership Calls• Secure their support to further encourage employee participation, offering programs and tools specific to how they want to partcipate

One-on-one calls

7

FebruaryM

onthly Theme •H

ealthy Heart,

•Organ Donation

•Healthy Pregnancy Program


• International Birth Defects Month

• American Heart Month

• National Wear Red Day (2/5)

• National Donor Day (2/14)

Monthly Fruit/Vegetable

P

apaya / Cauliflower


Posters (for each metro)• Include Live Well website address and promote Live Well branding (for Wellness program recognition)

• Healthy Heart, Organ Donation, Healthy Pregnancy Program

Replacement panels/ emailed to HR Field Managers to post in a highly visible area in each metro

2-page Live Well Flyer• Promote healthy heart, organ donation; promote annual physical benefit through UHC and CIGNA

• Roll out Evive Personalized Communication – provide timeline of what to expect

• Provide resource information for American Heart Month


• Continue to reinforce Live Well branding and Live Well page on DeVry Commons

Plain text email or embedded PDF attachment / emailed to employees

DeVry Commons Content• Post email flyer

• Announce Evive communications will arrive soon & post a sample announcement

• Poll: Question about healthy heart


Monthly HR Field Conference Call• Explain Evive personalized communication rollout

• Explain Live Well program monthly themes

• Encourage metros to develop their own campaigns/suggest how employees can support National Wear Red Day and National Donor Day

Conference Call

The More You Know The More You Benefit Newsletter Article• Reinforce Live Well website page with editorial ticklers from current month’s theme Email

DeVry Leadership Call• Darin gives overview of Live Well program

Conference Call

8

MarchM

onthly Theme•N

utrition

•Healthy Pregnancy Program reminder

Monthly Health

Observance

• National Nutrition Month

• Trisomy Awareness Month


P

ineapple / Lettuce



• Nutrition; Healthy Pregnancy reminder

Replacement panels / emailed to HR Field Managers to post in a highly visible area in each metro

2-page Live Well Flyer• Nutrition awareness; promote GuidanceResources Weight Management online and telephonic health coaching, promote nutritionist benefit through UHC and CIGNA

• Provide resource information for National Nutrition Month and Trisomy Awareness Month (include Healthy Pregnancy contact info)


• Continue to reinforce Live Well branding and Live Well page on DeVry Commons website



• Profile employee who eats healthy and share some favorite recipes/ work-day snacks• Nutrition awareness; promote GuidanceResources Weight Management online and telephonic health coaching, promote nutritionist benefit through UHC and CIGNA

• Host pineapple decorating contest - employees submit a picture• Poll: to test knowledge of Trisomy


Monthly HR Field Conference Call• Remind HR’s of resources available through GuidanceResources and Nutritionist benefit

• Explain Live Well program monthly theme - and offer suggestions for activities and tips

• Distribute fresh fruit in break/lunch rooms

Conference Call


9

AprilM

onthly Theme•C

ancer awareness

•Autism

•Infant immunizations

M

onthly Health Observance

• National Cancer Control

• National Autism Awareness

• National Infant Immunizations Week (4/24-5/1)

• World Health Day (4/7)


M

ango / Zucchini



• Cancer awareness, autism, infant immunizations

Replacement panels / Emailed to HR Field Managers to post in a highly visible area in each metro

2-page Live Well Flyer• Provide information that cancer screenings and infant immunizations are available through UHC and CIGNA

• Provide resource information for National Cancer Control Month, National Autism Awareness Month and Child Immunization Chart





• Article on what World Health Day is and how you can use Live Well to look after your own health

• Profile employee who is cancer survivor and how Live Well program helps them to focus on their health

• Contest: Submit entry on one thing you will do to support World Health Day for prize

• Poll: What foods are cancer fighters?


Monthly HR Field Conference Call• Explain Live Well program monthly themes

• Encourage metros to develop their own campaigns around World Health Day (example: granola bars with Live Well logo, etc.)

Conference Call


Senior Leadership Calls• Find out how their initiatives to drive awareness/participation in Live Well are going and provide fresh ideas for activities

One-on-one calls

10

MayM

onthly ThemeF

itness for physical and mental well-being - “Fitness is good for the body and soul”


• National Physical Fitness and Sports Month

• National Employee Health and Fitness Day (5/19)

• National Bike Month

• Mental Health Month


C

herries / Artichoke



• Fitness for physical and mental well-being

Replacement panels / Emailed to HR Field Managers to post in a highly visible area in each metro

Employee Mailing: 4-page Live Well Newsletter• Promote fitness; GuidanceResources Lifestyle/Stress Management online and telephonic coaching, GuidanceResource counselors, concierge services

• Provide resource information for National Physical Fitness and Sports Month, Mental Health Month, National Bike Month





• Employee profile on someone who is a cyclist

• Article with tips for maintaining good mental health and resources available from Live Well

• Poll: What is your biggest barrier to working out?

• Contest: Submit tip on how to stay motivated to work out for chance to win prize


Monthly HR Field Conference Call• Explain Live Well program monthly theme

• Encourage metros to develop their own campaigns around National Employee Health and Fitness Day (15 mins off to “take a walk”, fitness club information, in-town bike races, logo water bottles, etc.)

• Introduce upcoming (for June) biometric screening “Know Your Numbers” campaign – metros will have on-site screeners

Conference Call

The More You Know The More You Benefit Newsletter Article• Include a senior leader testimonial about a wellness event/ success story

• Reinforce Live Well website page with editorial ticklers from current month’s themeEmail

DeVry Leadership Call• Darin give update on LiveWell program awareness and participation

Conference Call

11

JuneM

onthly Theme•P

romote biometric screening “Know Your Numbers” campaign

•Health Risk Assessment roll-out


S

un Safety Week (6/6 – 6/12)


B

lueberries / Corn



• Biometric screening “Know Your Numbers” campaign, Health Risk Assessment roll-out

Replacement panels /

Emailed to HR Field

Managers to post in a highly

visible area in each metro

2-page Live Well Flyer• Majority of content will focus on “Know Your Numbers” campaign, completion of Health Risk Assessment, personalized wellness action plan recommendations

• Provide resource information for Sun Safety Week



Plain text email or embedded

PDF attachment / emailed to

employees


• Sample screen shots of Health Risk Assessment and personalized Action Plan

• Announce “Know Your Numbers” campaign with completion of Health Risk Assessment, personalized wellness action plan recommendations

• Contest: First 50 people to complete Health Risk Assessment receive prize

• Poll: Question related to “Know Your Numbers” campaign


Monthly HR Field Conference Call• Explain Know Your Numbers campaign, Health Risk Assessment roll-out

• Distribute trial size sunscreens, Post-it Notes with Live Well logo on top sheet and “remember to buy your sunscreen”, etc.

Conference Call

The More You Know The More You Benefit Newsletter Article• Includes special section about Know Your Numbers campaign and Health Risk Assessments

• Reinforce Live Well website with editorial ticklers from current month’s theme

Email

1 elect Communication Plan. 2 scope A holistic wellness initiative that focuses on the physical,...

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