1 Designation Brand Deliver Duplexprint

TM

We specialise in small start-ups who are ambitious and care about their image. We have specialist experience working with a wide range of customers. We are 11 years old in June 2009!

This document outlines some of what we do.

> Prepared by Arthur op den Brouw > Designation.com Ltd > [email protected] > 07776 230 950 (M) > 0118 951 9460 (D)

Designation Brand & Deliver.doc | Commercial in-confidence 26 June 2008 | 2 © Designation 2008 Designation®, Brand & Deliver® and Eddie® are registered trademarks of Designation.com Ltd.

“We love our brand. It’s totally us! And it’s helped us develop our reputation as a fun business.”

Diana May, eatorganic

website homepage

© Designation 2008

Situation: eatorganic is a small company near Henley-on-Thames.

Owners Francesca Perino and Diana May approached Designation after

acquiring the non-web based business Ellis Organics, to help them re-

launch it as an Internet brand.

promotional mailer

targettedmailer

website

Solution: Designation created the eatorganic brand and developed a

unique online shop enabling them to sell organic produce directly to the

public. The concept was to dismiss the notion that organic food is boring

with a bold and fun new brand. Designation supported the launch with

imaginative direct mail material.

Designation®, Brand & Deliver® & Eddie® are registered trademarks of Designation.com Ltd

“We would be honoured to be one of your case studies after the brilliant job that your team has done for us with Reflexxion.”

Emma Gamble, Reflexxionwebsite

© Designation 2008

Situation: When Emma Gamble and Shalina Alabaksh started their business in 2007, they knew they wanted a brand that truly represented their unique close working relationship. All they had so far was a company name and they weren’t even happy with that.

Solution: We conceived the name Reflexxion, and developed the concept to include quotes from Lewis Carroll’s quirky book ‘Through the Looking-Glass’. We then designed their stationery and website and branded it to complete the transformation.


business cards

letterheads

brochure

“We needed a creative partner to help us make the right impression, matching our global aspirations. Designation has been brilliant!”

David Ross, Managing Director website homepage

upenabling you to bring your big ideas to l ife

upenabling you to bring your big ideas to l ife

© Designation 2008

Situation: PU provides high value senior management coaching using NLP methodology. Its global aspirations were not matched by the quality of its communication materials. PU needed a creative partner that would work alongside it to develop its image.

Solution: Designation has now developed a superb brand presence for PU, and with the help of our own website management system Eddie®, their plans to set up satellite offices around the world are well under way. We’ve worked very closely with PU on a number of projects to help develop cohesive and consistent communications at every touchpoint.


key services sheets

newsletter

website

“Our brand identity is very important to us, and we trust Designation completely to deliver against it.”

Tom Abram, Director, Management Consultants, Atkins

Recruitment brochure

© Designation 2008

Situation: Atkins is Europe’s largest multi-disciplinary consulting firm, helping clients achieve genuine benefits from their investment and change programmes. Recently the company has adopted exciting new branding that reflects their dynamic approach to change. The non-prescriptive guidelines provide lots of scope to communicate creatively, but big risks if implemented badly.

Solution: Designation redesigned the Management Consultancy website and all associated marketing collateral to exploit the new branding in imaginative yet compliant ways. Designation continues to manage the website and delivery printed materials.


‘STAR’ presentation item

Christmas newsletter

website

“Designation helped us develop a much clearer brand proposition that will support our future growth.” Graham Stowell, Managing Director, Bronzeoak

brand guidelines

Bronzeoak Indonesiarealising responsible energy

investments

© Designation 2008

Situation: Bronzeoak is a company established more than 25 years ago when renewable energy was a fringe activity. Today they find themselves very much in the mainstream and wanted a brand that they could build future growth on, with their new global partners.

Solution: Through a number of workshops we helped Bronzeoak refine its marketing message to ‘realising responsible energy’ and developed guidelines on how to deliver consistently across all touchpoints. We also helped with the internal alignment of Bronzeoak’s new brand.


key images selection

electronic presentations

website

“Designation was key in the successful launch of our unique TV channel for modern British Asians.”Nilam Panchal, Vice President International Business, Sony Entertainment Television AsiaMAX launch

Integrated campaign

© Designation 2008

Situation: Sony Entertainment Television Asia needed an advertising campaign for the launch of its 24 hour Bollywood movie channel MAX.

Solution: Designation created an integrated campaign with press adverts in all the major Asian press outside India, plus bus sides, banner adverts, posters, direct mailers, stationery and stands. Designation has now been appointed as the sole creative agency outside India for the channel, which is now available throughout the world.


Brand identity for Sony Sports Awards

Press campaign for Fear Factor Door hanger direct mailers

Bus superside for Indian Idol

Billboard campaign for Big Brother

ROOM READY FOR MAX ENTER

I AM WATCHING MAX

DO NOTPLEASEDISTURB

THE PREMIUM MOVIE & EVENTS CHANNEL

Designation Brand & Deliver 2.doc | Commercial in-confidence 11 March 2009 | 3 © Designation 2008 Designation®, Brand & Deliver® and Eddie® are registered trademarks of Designation.com Ltd.

We brand What’s your big idea? What are you famous for? Every business is different, but how often do we stop to think about what it is precisely that sets us apart from competing firms?

Often we’re too close to the trees ourselves to be objective. But unless we establish what that thing is, the unique DNA of our business, we can’t create the foundation upon which to build a great brand.

This is where we come in to help you: 1. Discover who you really are; 2. Define what values and priorities are; and 3. Decide on what big idea or point of difference is.


And we deliver Whether we’ve helped you develop your brand or not, it’s only worth something if you promote it strategically and effectively. We have a full service delivery capability, and will help you research, choose, prepare and plan imaginative campaigns that work.

We offer both on and off line marketing and production capability in-house. There are many touchpoints, and all must be used coherently to build your brand. See our list of services below.


Selection of services >> Brand and Marketing consultancy

>> Trade mark protection and management

>> Design and production for web and digital media

>> Design and production for and management of print

>> Managed Search Engine Optimisation and Pay-Per-Click

>> Managed hosting and Internet Services

>> Digital and printed newsletters, brochures and collateral

>> Exhibition, display and presentation collateral


A SELECTION OF OUR OFFERINGS

Marketing

Market strategy

Press Relations

E-marketing

Pay-per-click

Search engine optimisation

Campaign planning

Ambient marketing

CRM systems

Copywriting

Determine™

Disseminate™

Offline

Corporate identity

Literature/brochures

Print management

Print advertising

Printed newsletters

Exhibitions/POS

Presentations

Signage systems

Illustration

Designate offline™

Branding

Corporate branding

Online branding

Product branding

Tone of voice

Naming & taglines

Brand guidelines

Intellectual property management

Distinguish™

Online

Digital media strategy

Website design

Web development

Content Management Systems

E-commerce

Online advertising

E-newsletters

Blogs and community

Multimedia/Video

Flash animation

Designate online™


Our Distinguish™ method This process guides all our branding programmes

1. Discover who you are

2. Define your objectives

3. Decide on the big idea

4. Design your look and feel

5. Develop the programme

6. Deliver the results

7. Defend your brand


Design services process We’ve been using our unique design method since 2000.

1. Define clear objectives for all key outcomes

2. Decide on the unifying concept or idea

3. Design look and feel proposals and iterations

4. Develop the artwork, website, project or programme

5. Deliver the results and measure our success


About us We set up in 1998 riding on the internet wave. Owner directors Nigel Penn-Simkins and Arthur op den Brouw forged the spirit of commercial sense and creative flair that is our culture today. We have extensive skills in design and consultancy for print and new media.

Our team of nine long-serving staff are based in stand-alone high profile premises in central Reading. These premises offer excellent access, IT facilities and scope to grow our business rapidly over the next three to five years. We have excellent relations and an extensive network of partners and specialist resources.


The internet Our initial success was powered by our digital media competency when we were amongst the earliest service providers of internet marketing and creative solutions.

And although we’re now media neutral, the internet still holds a special place in our hearts. We’ve developed considerable experience and expertise that now covers a wide spectrum of the vast sea that internet consultancy now must navigate.

Speak to us about your specific problem. Perhaps we’ve already been there, and can help you.


Commercial options How would you like to work with us? Choose from:

>> Bespoke projects, tasks or programmes

>> Tailored packages to meet specific requirements

>> Set packages for standard or modular solutions

>> Quotations to fixed budgets, time and scope

>> Retainers with capped limits


Still deliberating? Would you benefit from refreshing your brand, or having your marketing collateral upgraded to the next level? Or would you just like to pop over for a cappuccino and Danish pastry?

We offer bespoke creative services or tailored packages for any size of project or programme. We make a mean cup of tea too!

Designation has a full-service capability. Please ask for more information on any service you require.

Call: Arthur op den Brouw on 0118 951 9460 Nigel Penn-Simkins on 0118 951 9450

1 Designation Brand Deliver Duplexprint

Business

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