1 definition of fashion

Subhashree Sarkar, FDDI-NOIDA

Elements of Fashion

Introduction to FashionIntroduction to Fashion


Fashion is a style

that is popular in the

present

Or

Set of trends that

have been accepted

by a wide audience.

What is Fashion ?????

Fashion is constantly changing.

It is anything that is currently “in”.


What is Fashion ?????

• Comfort• Religion• Change • Trend• Weird• Show Off• Passion• Style

• Mystery• Freedom• Contemporary• Discovery• What you are• Innovation• Sales• Thinking


Fashion as a Psychological ResponseFashion as a Psychological Response

Individuality and expectationsIndividuality and expectations Imitation and differentiationImitation and differentiation Fitting in and standing outFitting in and standing out Following and leadingFollowing and leading


Example 1. Peer group


Fashion as a Social ResponseFashion as a Social Response

Social and cultural normsSocial and cultural norms LawsLaws Being appropriateBeing appropriate


Example 1: Religious constraints


Example 2: - Occasional requirements


Fashion as Popular cultureFashion as Popular culture

Can be extreme and frivolousCan be extreme and frivolous Can be ugly to someCan be ugly to some


Example 1. Body Tattoo


Fashion as Universal phenomenonFashion as Universal phenomenon

Followed by allFollowed by all


Fashion and its components

Fashion

Style ChangeAcceptanceTaste


1)Style- is any particular characteristic or look in apparel or accessories differentiated from another.

•A style may come & go in fashion , but the specific style

always remains that style whether it is in fashion or not.

e.g.- Sweater, Jacket, Skirt etc.


2) Change-

•Fashion is interesting because of change.

•It stimulates buying.

•The speed of change is influenced by various factors like technical advancement, publicity, financial resources and also season.

•Fashion changes because:

-People need change

- People get bored with what they have.

-It reflects changes in people’s lifestyles.


3) Acceptance

•It implies that consumer must buy and wear a style to

make it a fashion.

•It also varies with the certain consumer groups.

•Advertising stimulates the public’s desire for new

fashions.

•Acceptance by large number of people makes fashion

successful.

•The degree of acceptance also provides clues to fashion

trends for coming season.


4) Taste

•An individual’s preference

for one style or another is

referred as ‘Taste’

•Good taste in fashion

means sensitivity to what is

beautiful and appropriate.

•Taste develops with

exposure to and appreciation

for beautiful design and

experience.


Where is Fashion?????

Apparel Food Sports Architecture Interiors Automobiles Gadgets


Trend

A trend is characterized by a building awareness of this new look and an accelerating demand among consumers.

Most fashion trends stick around for at least a year

Length of a trend depends on which position of the fashion cycle you are looking at.


Evolution of a Trend

The three stages are: Fringe: when the innovation arises Trendy: awareness grows and early adopters join in. Mainstream: when the more conservative community also

joins in After the mainstream a trend might meet the

following fates: Micro trend/ Re invention/ Counter trend/ Backlash

Example Low rise jeans started in 2000


Trends for Autumn/ Winter 2009-10

1. Boxy Silhouettes


2. Shimmer/ Metallic

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