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DATA ANALYTICS:BECAUSE EVERYTHING COUNTS

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A service to read and discover digital books that works on any device

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• Dashboard for publishers

• Sales analysis and forecast

• Product experience

• Reader behavior

• Marketing• Research

(MSc)

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Publishing dashboard for publishers and investors

Projects: services to our publishers

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Projects – services to our publishers• Book Reading Analysis• With or without expert edition analysis

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• Book Reading Analysis• With or without expert edition analysis

Projects – services to our publishers

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Projects – internal controlling• Cohort Analysis everywhere!!!

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Projects: internal controlling

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Unit Economics

Sou

rce

: Le

an A

naly

tics

– A

lista

ir C

roll,

Ben

Yos

kovi

tz

Projects: internal controlling

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Projects – sales forecast

• Using predictive algorithms

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Projects – recommendation with topic modelling

• Recommendation system based on LDA (topic modelling)

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Projects – ad-hoc querying & BI

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• Data acquisition and standardization

• Execution time

• Data misunderstandings

Challenges

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Thanks for your time!

@justohidalgo

Justo Hidalgohttp://www.loscuentosdelabuelo.com

jhidalgo@24symbols.com

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Books are on the cloudWe can measure every action performed by our readers

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2. Have someone taking care of your metrics

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3. Only measure what you truly care about

@justohidalgo

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4. Beware vanity metrics…

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… they may hide an awful truth

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AARRR

AcquireAcquire ActivateActivate RetainRetain ReferRefer Get RevenueGet Revenue

SEOSEMCampaignsEmailBlogs…

Landing PageProduct Features…

Content (blogs, articles, …)EmailsAlerts…

CampaignsEmails…

Shopping cartSubscriptionsLead Gen…

traffic social business

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Don’t be data-driven…

… be data-informed…

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… but VERY DATA-INFORMED!

#ELS2014

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AND NOW…

BUSINESS-SAVVY!!!

@justohidalgo

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DS organization

Source: http://radar.oreilly.com/2013/06/theres-more-than-one-kind-of-data-scientist.html

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Source: http://els2014/m

etricas

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