1 Copyright, 1996 © Dale Carnegie & Associates, Inc. Wellness, Illness, Wholeness Karan Dawson,...

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1 Copyright, 1996 © Dale Carnegie & Associates, Inc. Wellness, Illness, Wholeness Karan Dawson, Ph.D., R.Ph. Pharm 440: Human Behavior and Communication in Pharmacy School of Pharmacy University of Washington

Transcript of 1 Copyright, 1996 © Dale Carnegie & Associates, Inc. Wellness, Illness, Wholeness Karan Dawson,...

Page 1: 1 Copyright, 1996 © Dale Carnegie & Associates, Inc. Wellness, Illness, Wholeness Karan Dawson, Ph.D., R.Ph. Pharm 440: Human Behavior and Communication.

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Copyright, 1996 © Dale Carnegie & Associates, Inc.

Wellness, Illness, Wholeness

Karan Dawson, Ph.D., R.Ph.Pharm 440: Human Behavior and

Communication in Pharmacy

School of PharmacyUniversity of Washington

Page 2: 1 Copyright, 1996 © Dale Carnegie & Associates, Inc. Wellness, Illness, Wholeness Karan Dawson, Ph.D., R.Ph. Pharm 440: Human Behavior and Communication.

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WholenessLife Planning

Physical

Emotional

Intellectual

Cultural

Political

Sexual

Spiritual

Social

Page 3: 1 Copyright, 1996 © Dale Carnegie & Associates, Inc. Wellness, Illness, Wholeness Karan Dawson, Ph.D., R.Ph. Pharm 440: Human Behavior and Communication.

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Wellness

• Total person

• Integrated method of functioning to maximize one’s potential

• Influenced by personal choices and environment

• Personal responsibility

• Individualized

Page 4: 1 Copyright, 1996 © Dale Carnegie & Associates, Inc. Wellness, Illness, Wholeness Karan Dawson, Ph.D., R.Ph. Pharm 440: Human Behavior and Communication.

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Health: WHO Definition

State of complete well being

• Physical

• Mental

• Social

Not just an absence of disease

Page 5: 1 Copyright, 1996 © Dale Carnegie & Associates, Inc. Wellness, Illness, Wholeness Karan Dawson, Ph.D., R.Ph. Pharm 440: Human Behavior and Communication.

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Health: Functional Definition

• The ability to meet one’s expectations to perform social roles

• “optimum capacity of an individual for the effective performance of the roles and tasks for which he has been socialized”

• Is self-assessed

Page 6: 1 Copyright, 1996 © Dale Carnegie & Associates, Inc. Wellness, Illness, Wholeness Karan Dawson, Ph.D., R.Ph. Pharm 440: Human Behavior and Communication.

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Attibutions

• Property or characteristic

• Observer attributes that a person is honest based on some behaviors

• Behavior may be situational (e.g., not cheating because others might see]

• If generalize from one to all situations

erroneous attributions

Page 7: 1 Copyright, 1996 © Dale Carnegie & Associates, Inc. Wellness, Illness, Wholeness Karan Dawson, Ph.D., R.Ph. Pharm 440: Human Behavior and Communication.

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Erroneous Attributions

• People tend to attribute traits to others(generalize from one situation to all)

• People tend to see their own behavior in terms of situations - interpret own behavior as response to different situations

Page 8: 1 Copyright, 1996 © Dale Carnegie & Associates, Inc. Wellness, Illness, Wholeness Karan Dawson, Ph.D., R.Ph. Pharm 440: Human Behavior and Communication.

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Trait versus State: Implications

Disease is situational to the patient Seem compelled to tell you about a particular situation When patients ask about a particular symptom in a given situation, they are

helping you understand how they are experiencing their problem When you encourage patients to keep records of symptoms and the situations that

accompany the symptoms, you are in harmony with many people’s views of their symptoms

Use experiential terms that will help patients understand your information---what will they see, hear feel, experience

Encourage patients to define a UTI in terms of a temporary infection rather than in terms of pain on urination so that they will be more likely to continue treatment after the pain subsides

Avoid trait attributions based on symptoms or brief situational observation( (for DM focus on SX control or objective measure that shows symptom control -- blood sugar around meals

Page 9: 1 Copyright, 1996 © Dale Carnegie & Associates, Inc. Wellness, Illness, Wholeness Karan Dawson, Ph.D., R.Ph. Pharm 440: Human Behavior and Communication.

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Trait versus State: Implications

Disease is Situational to the Patient Use experiential terms to help patients understand your

information--- What will they see, hear, feel, experience?

Encourage patients to define a UTI in terms of a temporary infection rather than in terms of pain on urination so that they will be more likely to continue treatment after the pain subsides

Avoid trait attributions based on symptoms or brief situational observation-- DM focus on SX control or objective measure that shows symptom

control -- blood sugar around meals

Page 10: 1 Copyright, 1996 © Dale Carnegie & Associates, Inc. Wellness, Illness, Wholeness Karan Dawson, Ph.D., R.Ph. Pharm 440: Human Behavior and Communication.

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Trait versus State: Implications

Focus on the Dynamic Disease Process

Page 11: 1 Copyright, 1996 © Dale Carnegie & Associates, Inc. Wellness, Illness, Wholeness Karan Dawson, Ph.D., R.Ph. Pharm 440: Human Behavior and Communication.

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Relevance

• Disease Oriented Evidence (DOEs)

• Patient Oriented Evidence that Matters (POEMs)

Page 12: 1 Copyright, 1996 © Dale Carnegie & Associates, Inc. Wellness, Illness, Wholeness Karan Dawson, Ph.D., R.Ph. Pharm 440: Human Behavior and Communication.

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Health Belief Model

• Behavioral model

• Premise: People are motivated to action by perceived threat to health

• Threat is determined by perceived – Value of health– Susceptibility to the disease– Seriousness of the condition

Page 13: 1 Copyright, 1996 © Dale Carnegie & Associates, Inc. Wellness, Illness, Wholeness Karan Dawson, Ph.D., R.Ph. Pharm 440: Human Behavior and Communication.

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Health Belief Model

• Developed to help hcp understand why and under what conditions people take preventive health action

• Health behaviors depends on– psychological readiness to take action– degree action will benefit in health threat– presence of cue to act

Page 14: 1 Copyright, 1996 © Dale Carnegie & Associates, Inc. Wellness, Illness, Wholeness Karan Dawson, Ph.D., R.Ph. Pharm 440: Human Behavior and Communication.

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HBM, continued

• “2 dimensions define whether a state of action exists.”– degree person feels vulnerable to a condition– perception of seriousness of condition

• ‘2 dimensions define benefit of action– degree behavior viewed as beneficial– costs or barriers to behavior

Page 15: 1 Copyright, 1996 © Dale Carnegie & Associates, Inc. Wellness, Illness, Wholeness Karan Dawson, Ph.D., R.Ph. Pharm 440: Human Behavior and Communication.

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HBM, continued

• 2 dimensions to cues– internal– external– strength of cue helps determine whether one

acts

Page 16: 1 Copyright, 1996 © Dale Carnegie & Associates, Inc. Wellness, Illness, Wholeness Karan Dawson, Ph.D., R.Ph. Pharm 440: Human Behavior and Communication.

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Theory of Reasoned Action

• Adds to HBM– recognizes importance of significant others

in a person’s decision making (subjective norm)

– desire to comply with these others’ beliefs– separates intention from behavior

Page 17: 1 Copyright, 1996 © Dale Carnegie & Associates, Inc. Wellness, Illness, Wholeness Karan Dawson, Ph.D., R.Ph. Pharm 440: Human Behavior and Communication.

Readiness to Change Model

Page 18: 1 Copyright, 1996 © Dale Carnegie & Associates, Inc. Wellness, Illness, Wholeness Karan Dawson, Ph.D., R.Ph. Pharm 440: Human Behavior and Communication.

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Sickness - Parson’s Sick Role• Two rights

– Freedom from blame for illness– Exemption from normal tasks and roles

• Two duties– Do everything possible to recover– Seek technically competent help

Page 19: 1 Copyright, 1996 © Dale Carnegie & Associates, Inc. Wellness, Illness, Wholeness Karan Dawson, Ph.D., R.Ph. Pharm 440: Human Behavior and Communication.

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My Patient’s Wellness Profile?

Physical

Emotional

Intellectual

Cultural

SpiritualSocial

Political

Sexual

Life Planning