1 – Confidential –. 2 A partnership built on common values and strengths People are the soul of...

1– Confidential –


A partnership built on common values and strengths

People are the soul of our companies

We are powerful

We demand quality

We are experts

We are innovative

We value independence


EXPERIENCE MATTERS

Years Experience

Name Title Sony Industry

Steve Mosko President, Sony Pictures Television 17 30

Jamie Erlicht Co-President, Programming & Production 8 16

Zack Van Amburg Co-President, Programming & Production 12 16

Amy Carney President, Advertiser Sales 5 28

John Weiser President, Distribution 20 23

Sean Carey Sr. EVP, SPT (Digital) 14 18

David Mumford EVP, Planning & Operations 22 29

Robert Oswaks EVP, Marketing 14 30

Holly Jacobs SVP, Reality & Syndication Programming 1 18

Chris Elwell SVP, Distribution 6 8

Jim Underwood SVP, Business Development 4 4

Rachel Mizuno VP, Affiliate Marketing 12 14


THE POWER OF SONY

#1 Brand in the US…as voted by consumers 8 out of the last 10 years

#1 in Movies…box office leader in 2007, record 20 #1 openings over past 2 years

#1 in Music…4 of the top 10 albums and 5 of the top 10 digital tracks

#1 in Electronics…best selling HDTVs (Bravia) and gaming consoles (PlayStation)

#1 in Television…#1 program in syndication, #1 daytime drama, returned more comedies than any other studio

ElectronicsElectronics


THE POWER OF SONY

Music

Home Video

Electronics

Mobile

Games Movies

Online

Television

High Definition


SONY PICTURES TELEVISION MISSION STATEMENT

Sony Pictures Television is the largest independent studio. We capitalize on that independence by being innovative and nimble in a fast-changing media world. The studio is uniquely organized so that all areas of

development, production and distribution are under one roof, facilitating internal coordination and making a user-

friendly business environment for our partners.


THE POWER OF SONY PICTURES TELEVISION

• #1 independent producer in the U.S

• #1 comedy in history

• #1 show in syndication

• #1 show in network daytime

• #1 comedy library in the world

• #1 in made-for-TV movies, including 2007 Emmy Winner

• #1 pilot-to-pick-up ratio in 2007


EXPERTISE IN “A” LEVEL CONTENT

#1 Comedy in TV History #1 Rated Show in Syndication

• Top show in syndication history

• Generated $3.5bn to-date in off-net revenues

• Achieved consistent and valuable time slots that maximized performance

• Continues to out-perform its syndication peer group (Home Improvement) and recent syndicated shows (Two and a Half Men)

• Currently selling 4th cycle of syndication

• An evergreen property entering its 25th season in syndication

• Longest running syndicated game show in history

• Extended to a multi-platform brand including the leading mobile game

• Show continually stays fresh and appeals to new viewers

• Production expertise with advertiser/ product integration and sponsorship


EXPERTISE IN “A” LEVEL CONTENT

#2 Game Show in Syndication Top Rated Daytime Programs

• Entering its 24th season

• Most Emmy Awards for Best Game Show (11)

• Guinness record for most Emmy wins for any game show (27)

• Ranked as #2 game show of all time by TV Guide

• Along with Wheel of Fortune, serves as cornerstone of ABC O&O lineups

• Y&R is the #1 daytime program for over 1,000 consecutive weeks (Y&R)

• Y&R entering its 35th season on CBS

• Multiple Emmy winner, including 2007 Best Daytime Drama (Y&R)

• Days is the #1 daytime program in its target group (women 18-49)


22 SHOWS ON-AIR WITH 16 NETWORKS

Days of Our Lives

The Young & The RestlessRules of Engagement

Power of 10My Best Friend’s Girl (pilot)

Can Openers (pilot)Jesse Stone: Thin Ice (MOW)

Comanche Moon (mini)

Cashmere Mafia

Raisin in the Sun (mini)

‘Til Death

Canterbury’s Law

Sit Down, Shut Up (pilot)

Wheel of FortuneJeopardy!

Judge HatchettJudge David YoungJudge Maria Lopez

Judge Karen Mills (Sep. 08)

10 Items or LessMy Boys

The Company (miniseries)Dave Caplan Project (pilot)

Breaking Bad S.I.S. (pilot/mow)

Boondocks

Gay Robot (presentation)

Gong Show (July ’08)

The ShieldRescue MeDamages

Spectacular Spider-ManDragon Tales

Syndication

The Beast (pilot)Danny Fricke (pilot)

The Gathering (miniseries)The 10th Circle (MOW)

Memory Keeper’s Daughter (MOW)

Murder in Sin City (MOW)Flirting with Forty (MOW)

Drop Dead Diva (pilot)


WE DISTRIBUTE A WORLD CLASS TV LIBRARY

150,000 episodes from 500 TV series150,000 episodes from 500 TV series

ComediesComedies

DramasDramas

Made for TV MoviesMade for TV Movies

Action and DaytimeAction and Daytime


WE DISTRIBUTE A WORLD CLASS FILM LIBRARY

Over 4,000 feature films, including 12 Best PicturesOver 4,000 feature films, including 12 Best Pictures

ComediesComedies

DramasDramas

Best PictureBest Picture

ActionAction


WE LEAD THROUGH INNOVATION

First syndicated program to shoot in High Definition

First viewer loyalty program; first game show-based mobile game

First game show available exclusively for affiliate websites

First studio to launch a cross-platform VOD channel

First to stream a full TV episode online

First to internationally format a TV show

First to create original cable programming

First to create online minisodes of library shows

“Looking at traditional businesses in new ways”


MARKETING THAT GETS RESULTS

• Full-service new media department within Marketing• Innovative digital campaigns: e-magazine for Cashmere Mafia, “Walt’s Wisdom” viral

campaign for Breaking Bad, “So Sue Me” Facebook application for Canterbury’s Law

• Leverage marketing across all Sony companies and assets• Led industry with multi-platform presence at CES “Anytime, Anywhere, Anyscreen”• Celebrities supported Sony branded tie-ins (Jerry Seinfeld, Alex Trebek, Tony Bennett)

• Provide clients one-of-a-kind portal to navigate and access show info, research, and video• Developed state of the art media kit with compelling graphics and inserts for avails

• Created campaigns targeted at next generation viewers– “Seinfeld: The Next Generation” cultivates new, young Seinfeld fans through on-air

campaigns, UGC contests and college tours

Advertising • Innovative campaigns include 12-page Y&R advertorial in LA Times for 35th anniversary, advertising inserts highlighting Seinfeld’s 4th cycle renewal and multi-platform opportunities

AffiliateMarketing

Ad Sales Marketing

New Media

Sony United

Publicity • Publicity and media relations through trades, TV, radio, print as well as new media outlets, including blogs, buzz marketing, and web-based content syndication


MARKETING MATERIALS


WE ARE INDUSTRY LEADERS IN AD SALES

• Powerful reach

• Best commercial ratings retention

• Powerful storytelling with :30s, outstanding value of :10s to boost and maintain awareness

Syndication Cable Digital

• Precision targeting of active, affluent consumers

• Tennis: sports and lifestyle

• MOJO: upscale, young men

• One-to-one communication

• Interactive opportunities

• Young adults online and on-the-go

5 businesses across 3 platforms – allows SPTAS to create comprehensive advertising solutions with powerful results


AD SALES B2B SITE


THE BEST TEAM FOR DR. OZ

Transactional relationships with over 250 national advertisers, including

• Day-in, day-out relationships with every major agency

• 52 week yearly sales cycle, with constant activity in multiple marketplaces

• Industry leader in multi-platform and interactive advertising campaigns

• Deliver sponsorship and integration opportunities for advertisers

• Strategically reformatted commercial placement to maximize C3 rating and ad revenue

• Pioneering use of fusion research to link multi-platform properties and create advertiser-specific metrics that maximize ad sales

• Day-in, day-out relationships with every major agency

• 52 week yearly sales cycle, with constant activity in multiple marketplaces

• Industry leader in multi-platform and interactive advertising campaigns

• Deliver sponsorship and integration opportunities for advertisers

• Strategically reformatted commercial placement to maximize C3 rating and ad revenue

• Pioneering use of fusion research to link multi-platform properties and create advertiser-specific metrics that maximize ad sales

Upfront

Scatter

Syndication

Cable

Digital / Mobile

Gaming


THE MOST SUCCESSFUL DISTRIBUTION TEAM

• Sony is the only studio organized to manage all distribution under one roof

• SPT distributes a world-class library of 150,000 episodes of TV content and over 4,000 feature films

• We have driven more success with Seinfeld ($3.5bn in off-net sales) than any other show in syndication history

• In the last 10 years, we have syndicated 12 new shows and consistently sold in95-99% of the country

Traditional Digital


SPT DISTRIBUTES FILM AND TV PRODUCT ACROSS ALL PLATFORMS

Hotels

Digital(Rental / DST / Subscription)

Pay TV

Mobile

Cable / Satellite / Telco(PPV / VOD / Free VOD)

Local TV Stations

Broadband Channels(Advertiser / Ad Supported)

Cable Channels

National Broadcast Networks


WE LEAD THE INDUSTRY IN DIGITAL MEDIA

Business ModelsContent Distribution Devices

Digital Sell Thru (DST)

Video on Demand (IPVOD)

Subscription Video on Demand (SVOD)

Ad Supported Channels

TV

Short Form

FilmOwned

Mobile Carriers

Online Services

Partners

Mobile Games


WE ARE EXPERTS IN GLOBAL DISTRIBUTION & PRODUCTION

Hex (U.K.)Married…With

Children

The Nanny

Casados Con Hijos (Colombia)

La Ninera(Argentina)

Zorro: The Sword and the Rose (Latin

America)

Dragon’s Den (UK)

Germany

Original Series Scripted Formats Game Show & Reality

• Our international group oversees local language production and distribution of scripted comedies and dramas, telenovelas, reality shows, games shows, and scripted formats

• We produce 47 shows in 17 countries and have a comprehensive int’l format sales organization

• Our potential acquisition of 2waytraffic would further expand our scale internationally; successful completion of this deal requires regulatory approvals


THE POWER OF INDEPENDENCE

Syndication Broadcast Cable

1,500 TV stations across

the country

5 major broadcast networks

50 different basic or pay

cable networks

• We are not controlled by any network or station group and place shows where we will maximize their value

• We have relationships with every outlet including all major station groups

• We sell aggressively to all 210 markets


DR. OZ GAME PLAN


MULTIPLATFORM DISTRIBUTION STRATEGY

Dr. Oz

DomesticSyndication

OnlineMobile

CableInternational


DR. OZ SYNDICATION STRATEGY

• We will present Dr. Oz in all markets to all stations and station groups

• We will sell the show in 99% of the country

• We will secure strong post-launch partners, including Hearst, Gannett, Scripps-Howard, Belo, and Post-Newsweek stations

• To maximize the value of the renewal, we will move O&O groups where it is best for the show

Sales

Revenues

Renewals

• Additional revenue and exposure will be driven through brand extensions, sponsorships, and digital products (website, WAP site, online distribution)

• We will make repurposed episodes available for distribution on cableCable


Time WABC:ABC:(7) WCBS:CBS:(2) WNBC:NBC:(4) WNYW:FOX:(5) WPIX:CW:(11) WWOR:MNT:(9) WLNY:IND:(55) 9:00A REGIS&KELLY INSIDER / TODAY SHW2-NBC MORNING SHW MAURY POVICH B PEOPLE'S COURT VARIOUS

THE DOCTORS 9:30A ENT TONIGHT 30 /

THE DOCTORS10:00A RACHAEL RAY GUIDING LIGHT TODAY SHW3-NBC MONTEL WILLIAM MAURY POVICH DIVORCE COURT ELLEN

10:30A DIVORCE CRT B

11:00A VIEW-ABC PRICE-RT 1-CBS PAID PROGRAM / FOX5 NW-11:00A JERRY SPRINGER JUDGE D YOUNG VARIOUSBONNIE HUNT

11:30A PRICE-RT 2-CBS CROSSWORDS / INSIDE EDITION JUDG D YOUNG B BONNIE HUNT

12:00N EYEWTNEWS-NOON CBS2NWS-NOON OPEN HOUSE NY2 JUDG HTCHTT B2 STEVE WILKOS TYRA BNK SH B

12:30P MILLIONAIRE YOUNG&RESTLESS EXTRA DIVORCE COURT SOFT DRM BODYS

1:00P ALL-CHILDREN MARTHA CRISTINA COURT JUDGE KAREN MONTEL WILLIAM MATLOCK

1:30P BOLD&BEAUTIFUL CRISTNA CRT B JUDGE KAREN

2:00P 1 LIFE TO LIVE AS WORLD TURN DAYS-OUR LIVES JUDGE ALEX JUDGE MATHIS TEMPTATION NANNY

2:30P JUDGE ALEX B TEMPTATION B MAD ABOUT YOU

3:00P GENRL HOSPITAL DR. PHIL BONNIE HUNT / JUDGE HATCHETT ALL-US M-F-CW FAMILY FEUD RACHAEL RAYDEAL OR NO DEAL

3:30P JUDG HATCHTT B WHAT-LK M-F-CW FAMILY FEUD B

4:00P OPRAH WINFREY JUDGE JUDY ELLEN PEOPLE'S COURT REBA 1 M-F-CW HALF & HALF LAW&ORDER CI

4:30P JUDGE JUDY B REBA 2 M-F-CW BERNIE MAC

5:00P 5.00 EYEWT NWS CBS2 NWS AT 5P NEWSCH4 AT 5P FOX5 NWS AT 5P MY WIFE & KIDS TYRA BANKS SHW DR. PHIL

5:30P EXTRA ACCORDING-JIM

6:00P 6PM EYEWIT NWS CBS2 NWS AT 6P NEWSCH 4 AT 6 FOX5 NWS AT 6P FRIENDS INSIDE EDITION JEOPARDY

6:30P ABC-WORLD NWS CBS EVE NWS NBC NITELY NWS TMZ FRIENDS B EVRYBDY-RAY MF WHEEL-FORTNE

NEW YORK

Alternatives

Alternatives Alt – 2nd run

Alt – 2nd runPrimary

Primary


Time KABC:ABC:(7) KCBS:CBS:(2) KNBC:NBC:(4) KTTV:FOX:(11) KTLA:CW:(5) KCOP:MNT:(13) KCAL:IND:(9) KDOC:IND:(56) 9:00A REGIS&KELLY RACHAEL RAY TODAY SHW2-NBC GOOD DAY LA @9 KTLA NEWS @ 9A I LOVE LUCY JUDGE M LOPEZ J ROBISN DAILY

9:30A I LOVE LUCY B JURY DUTY PAID PROGRAM

10:00A VIEW-ABC PRICE-RT 1-CBS TODAY SHW3-NBC MORNING SHW JERRY SPRINGER DIVORCE COURT JUDGE J BROWN LITTLE HOUSE

10:30A PRICE-RT 2-CBS DIVORCE CRT B JUDGE-BROWN R

11:00A EYWITNWS 11A CBS 2 NWS-11AM CH4MIDDAY RPRT TYRA BANKS SHW STEVE WILKOS JUDGE ALEX JUDGE MATHIS MATLOCK

11:30A YOUNG&RESTLESS JUDGE ALEX B

12:00N ALL-CHILDREN PAID PROGRAM / I LOVE LUCY MAURY POVICH CRISTINA COURT NOON REPORT PERRY MASONBONNIE HUNT

12:30P BOLD&BEAUTIFUL CROSSWORDS B / I LOVE LUCY B CRISTNA CRT R BONNIE HUNT

1:00P 1 LIFE TO LIVE AS WORLD TURN DAYS-OUR LIVES MONTEL WILLM B JRRY SPRINGR B JUDGE HATCHETT PEOPLE'S COURT QUINCY

1:30P JUDG HATCHTT B

2:00P GENRL HOSPITAL GUIDING LIGHT MARTHA TEMPTATION MAURY POVICH R JUDGE D YOUNG 2 PM REPORT HAWAII 5-O

2:30P TEMPTATION B JUDG D YOUNG B

3:00P OPRAH WINFREY JUDGE JUDY EXTRA R / DEAL OR MONTEL WILLIAM ALL-US M-F-CW COPS 3 PM REPORT MAGNUMNO DEAL

3:30P JUDGE JUDY B ACCESS HLYWD B / WHAT-LK M-F-CW COPS B INSIDE EDITION DEAL OR NO DEAL

4:00P EYWITNWS 4P DR. PHIL ELLEN STILL STANDING REBA 1 M-F-CW HALF & HALF KCAL 9 NEWS-4 HOGANS HEROES

4:30P MARRIED-CHLDRN REBA 2 M-F-CW ONE ON ONE BRADY BUNCH

5:00P EYWITNWS 5P CBS 2 NWS-5PM CH 4 NWS-5 KING OF HILL MY WIFE & KIDS TYRA BANKS SHW PEOPLE'S CRT B JUDGE KAREN

5:30P KING OF HILL B ACCORDING-JIM JUDGE KAREN

6:00P EYWITNWS 6P CBS 2 NWS-6PM CH 4 NWS-6 SIMPSONS FAMILY GUY KING OF QUEENS FAMILY FEUD / CHEERSTHE DOCTORS

6:30P ABC-WORLD NWS CBS EVE NWS NBC NITELY NWS TMZ FAMILY GUY B KING-QUEENS B MILLIONAIRE / CHEERS BTHE DOCTORS

7:00P JEOPARDY ENT TONIGHT 30 EXTRA MALCOLM IN-MDL TWO & HALF MEN EVRYBDY-RAY MF FRASIER

7:30P WHEEL-FORTNE INSIDER ACCESS HOLLYWD SIMPSONS TWO&HALF MEN B EVRBDY-RY MF B FRASIER B

DR. PHIL

LOS ANGELES

Alternatives



Primary


Time WLS:ABC:(7) WBBM:CBS:(2) WMAQ:NBC:(5) WFLD:FOX:(32) WGN:CW:(9) WPWR:MNT:(50) WCIU:IND:(26) WWME:IND:(23) 9:00A OPRAH WINFREY GUIDING LIGHT TODAY SHW2-NBC MORNING SHW REGIS&KELLY CRISTINA COURT JURY DUTY PERRY MASON

9:30A CRISTNA CRT B JURY DUTY B

10:00A VIEW-ABC PRICE-RT 1-CBS TODAY SHW3-NBC JUDGE HATCHETT MAURY POVICH B JRRY SPRINGR B FAMILY FEUD KOJAK

10:30A PRICE-RT 2-CBS JUDG HATCHTT B FAMILY FEUD B

11:00A ABC7 NEWS-11AM CBS2 AT 11AM PAID PROGRAM / JUDGE J BROWN MILLIONAIRE MONTEL WILLM B CHEATERS STRIP HAWAII 5-OBONNIE HUNT

11:30A YOUNG&RESTLESS ACCESS HOLLYWD / JUDGE-BROWN B MILLIONAIRE B CHEATR STRP B BONNIE HUNT

12:00N ALL-CHILDREN MARTHA FOX NW CH 12N WGN NOON NEWS TYRA BNK SH B JUDGE M LOPEZ IN HEAT OF NTE

12:30P BOLD&BEAUTIFUL JUDGE M LOPZ B

1:00P 1 LIFE TO LIVE AS WORLD TURN DAYS-OUR LIVES JUDGE D YOUNG MAURY POVICH TEMPTATION PEOPLE'S CRT R BONANZA

1:30P JUDG D YOUNG B TEMPTATION B

2:00P GENRL HOSPITAL RACHAEL RAY CROSSWORDS / JUDGE ALEX STEVE WILKOS JERRY SPRINGER JUDGE KAREN LEAVE-TO BEAVRDEAL OR NO DEAL

2:30P CROSSWORDS B / JUDGE ALEX B JUDGE KAREN LEAVE-BEAVER BDEAL OR NO DEAL

3:00P INSIDE EDITION JUDGE JUDY ELLEN DIVORCE COURT ALL-US M-F-CW MONTEL WILLIAM JUDGE MATHIS MY FAVRT MARTN

3:30P JEOPARDY DIVORCE CRT B WHAT-LK M-F-CW GREEN ACRES

4:00P ABC7 NWS-400P DR. PHIL EXTRA COPS REBA 1 M-F-CW TYRA BANKS SHW PEOPLE'S COURT BEV HLLBILLIES

4:30P NBC5 NWS-4.30P KING OF HILL REBA 2 M-F-CW BEV HLLBLLS B

5:00P ABC7 NWS-500P CBS2 AT 5PM NBC5 NWS-5.00P SIMPSONS MY WIFE & KIDS THAT 70S SHW B INSIDER / GILLIGANS ISLETHE DOCTORS

5:30P ABC-WORLD NWS CBS EVE NWS NBC NITELY NWS TMZ ACCORDING-JIM MALCOLM IN-MDL HALF & HALF / BEWITCHEDTHE DOCTORS

6:00P ABC7 NWS-600P CBS2 AT 6PM NBC5 NWS-6.00P SIMPSONS TWO & HALF MEN EVRYBDY-RAY MF GEORGE LOPEZ COSBY SHOW

6:30P WHEEL-FORTNE ENT TONIGHT 30 ACCESS HOLLYWD SEINFELD FAMILY GUY STILL STANDING KING-QUEENS B COSBY SHOW B

CHICAGO

Alternatives



Primary


Time WPVI:ABC:(6) KYW:CBS:(3) WCAU:NBC:(10) WTXF:FOX:(29) WPHL:MNT:(17) WPSG:CW:(57) 9:00A REGIS&KELLY FAMILY FEUD / TODAY SHW2-NBC MORNING SHW JRRY SPRINGR B 700 CLUB

INSIDE EDITION 9:30A CROSSWORDS /

INSIDER10:00A RACHAEL RAY GUIDING LIGHT TODAY SHW3-NBC TYRA BANKS SHW MAURY POVICH B JUDGE MATHIS R

10:30A

11:00A VIEW-ABC PRICE-RT 1-CBS MARTHA FOX29 NWS@11AM JERRY SPRINGER JUDGE M LOPEZ

11:30A PRICE-RT 2-CBS TMZ B JUDGE D YOUNG

12:00N ACTN NWS 12-NN EYEWTNWS-NOON PAID PROGRAM / JUDGE HATCHETT MAURY POVICH PEOPLE'S CRT R10!

12:30P MILLIONAIRE YOUNG&RESTLESS PAID PROGRAM 2 / DIVORCE COURT 10!

1:00P ALL-CHILDREN DAYS-OUR LIVES CRISTINA COURT JRRY SPRINGR R JUDGE MATHIS

1:30P BOLD&BEAUTIFUL CRISTNA CRT B

2:00P 1 LIFE TO LIVE AS WORLD TURN 10! / JUDGE J BROWN STEVE WILKOS BERNIE MC RDEAL OR NO DEAL

2:30P JUDGE ALEX ONE ON ONE

3:00P GENRL HOSPITAL INSIDE EDITION / ELLEN JUDGE-BROWN B MONTEL WILLIAM ALL-US M-F-CWTHE DOCTORS

3:30P INSIDER / JUDGE ALEX B WHAT-LK M-F-CWTHE DOCTORS

4:00P OPRAH WINFREY EYEWTNWS-4PM NBC10-THT&MORE JUDGE JUDY JUDGE KAREN REBA 1 M-F-CW

4:30P JUDGE JUDY B JUDGE KAREN REBA 2 M-F-CW

5:00P ACTION NWS 5PM DR. PHIL LIVE AT 5 FOX 29 NEWS @5 ACCORDING-JIM PEOPLE'S COURT

5:30P MY WIFE & KIDS

6:00P ACTION NWS 6PM EYEWTNWS-6PM NBC10 NEWS@6PM TMZ MY WIFE&KIDS B BERNIE MAC

6:30P ABC-WORLD NWS CBS EVE NWS NBC NITELY NWS SIMPSONS TWO & HALF MEN GEORGE LOPEZ

PHILADELPHIA

Alternatives



Primary* Bonnie Hunt at 3 AM on

WPSG

* Bonnie Hunt at 3 AM on WPSG


Time WFAA:ABC:(8) KTVT:CBS:(11) KXAS:NBC:(5) KDFW:FOX:(4) KDAF:CW:(33) KDFI:MNT:(27) KTXA:IND:(21) KFWD:IND:(52) 9:00A GOOD MORN TX RACHAEL RAY TODAY SHW2-NBC REGIS&KELLY JRRY SPRINGR B COSBY SHOW JURY DUTY PAID PROGRAM

9:30A COSBY SHOW B JURY DUTY B

10:00A VIEW-ABC PRICE-RT 1-CBS TODAY SHW3-NBC MORNING SHW STEVE WILKOS CRISTINA COURT PEOPLE'S CRT B J HANNA-ADV

10:30A PRICE-RT 2-CBS CRISTNA CRT B MY THREE SONS

11:00A ALL-CHILDREN JEOPARDY EXTRA R / MONTEL WILLIAM JERRY SPRINGER DIVORCE COURT JUDGE MATHIS B MORK & MINDYBONNIE HUNT

11:30A YOUNG&RESTLESS PAID PROGRAM / DIVORCE CRT B LUCY SHWBONNIE HUNT

12:00N NWS 8 MIDDAY MARTHA FOX4NEWS-NOON FAMILY FEUD JUDGE HATCHETT PEOPLE'S COURT GOMR PYLE USMC

12:30P BOLD&BEAUTIFUL ACCESS HLYWD R FAMILY FEUD B JUDG HATCHTT B BEV HLLBILLIES

1:00P 1 LIFE TO LIVE AS WORLD TURN DAYS-OUR LIVES TYRA BANKS SHW MAURY POVICH B JUDGE D YOUNG JUDGE MATHIS PERRY MASON

1:30P JUDG D YOUNG B

2:00P GENRL HOSPITAL GUIDING LIGHT CROSSWORDS / JUDGE ALEX MAURY POVICH TEMPTATION JUDGE KAREN HAWAII 5-ODEAL OR NO DEAL

2:30P CROSSWORDS B / JUDGE ALEX B TEMPTATION B JUDGE KAREN DEAL OR NO DEAL

3:00P MILLIONAIRE DR. PHIL ELLEN JUDGE J BROWN ALL-US M-F-CW MONTEL WILLM R AMR FUN-VIDEOS / MATLOCKTHE DOCTORS

3:30P MILLIONAIRE B JUDGE-BROWN B WHAT-LK M-F-CW THAT 70S SHOW / THE DOCTORS

4:00P OPRAH WINFREY CBS11 NEWS4P NBC5 1ST@FOUR JUDGE JUDY REBA 1 M-F-CW TYRA BNK SH R ONE ON ONE CHARLIES ANGEL

4:30P INSIDE EDITION JUDGE JUDY B REBA 2 M-F-CW HALF & HALF

5:00P NEWS 8 AT FIVE CBS11 NEWS5P NBC5 NEWS 5PM FOX4NEWS AT 5 ACCORDING-JIM MALCOLM IN-MDL BERNIE MAC BRADY BUNCH

5:30P ABC-WORLD NWS CBS EVE NWS NBC NITELY NWS FOX4NEWS-5:30P FAMILY GUY B SCRUBS MY WIFE & KIDS HAPPY DAYS

6:00P CH8 NWS AT 600 CBS11 NEWS6P NBC5 NEWS 6PM FOX4NEWS AT 6 SIMPSONS KING OF HILL KING OF QUEENS HOGANS HEROES

6:30P ENT TONIGHT 30 WHEEL-FORTNE EXTRA ACCESS HOLLYWD TWO & HALF MEN SEINFELD KING-QUEENS B SW KIA SPTSTLK

DALLAS

Alternatives



Primary

* 10 PM on KTXA 9 PM Dr. Phil on KTXA

* 10 PM on KTXA 9 PM Dr. Phil on KTXA


TOP 25 MARKETS (1-3)Target Station Time Replacing Notes Competition

1. New York (6.55%)

Primary WNBC 3PM Deal or No Deal Days lead-in; Ellen lead-out Dr Phil (WCBS), General Hospital (WABC)

Secondary WNBC 11AM Bonnie Hunt 4th hour of Today Show lead-in The View (WABC), Price Is Right (WCBS)

Alternative WCBS 9AM The Doctors Early Show lead-in Regis & Kelly (WABC), Today Show 2 (WNBC)

2. Los Angeles (5.007%)

Primary KNBC 2PM Martha Days lead-in General Hospital (KABC), Guiding Light (KCBS)

Secondary KNBC 4PM Ellen With Ellen at 3 PM as Dr. Oz lead-in Dr. Phil (KCBS), news (KABC)

Secondary KNBC 12PM Paid / Crosswords News lead-in Soaps (KABC, KCBS)

Alternative KCAL 5/6PM Peoples Court / The Doctors

Paired with Dr. Phil News (KABC, KCBS, KNBC)

Alternative KTLA 5PM My Wife/Acc to Jim News (KABC, KCBS, KNBC)

3. Chicago (3.076%)

Primary WMAQ 3PM Ellen With Ellen at 2 PM as Dr. Oz lead-in Judge Judy (WBBM), Inside Ed/Jeopardy 2 (WLS)

Secondary WMAQ 2PM Deal or No Deal Ellen lead-out General Hospital (WLS), Rachael Ray (WBBM)

Alternative WBBM 3PM Judge Judy With Judy at 2 PM as Dr. Oz lead-in; Dr. Phil lead-out

Inside/Jeopardy 2 (WLS), Ellen (WMAQ)

Alternative WCIU 5PM The Doctors News (WLS, WBBM, WMAQ); local independent station with strong ratings


TOP 25 MARKETS (4-7)

Target Station Time Replacing Notes Competition

4. Philadelphia (2.606%)

Primary WCAU 3PM Ellen With Ellen at 2 PM as Dr. Oz lead-in

General Hospital (WPVI), The Doctors (KYW)

Secondary WCAU 2PM Deal or No Deal Days lead-in; Ellen lead-out One Life to Live (WPVI), As the World Turns (KYW)

Alternative KYW 3PM The Doctors As the World Turns lead-in General Hospital (WPVI), Ellen (WCAU)

Alternative WPHL 5PM My Wife & Kids / According to Jim

News (WPVI, WCAU), Dr. Phil (KYW)

5. Dallas (2.159%)

Primary KXAS 3PM Ellen With Ellen at 2 PM as Dr. Oz lead-in

Dr. Phil (KTVT), Millionaire block (WFAA)

Secondary KXAS 2PM Crosswords Blk Days lead-in Guiding Light (KTVT), General Hospital (WFAA)

Alternative WFAA 3PM Millionaire Blk Oprah lead-out Dr. Phil (KTVT), Ellen (KXAS)

6. San Francisco (2.145%)

Primary KNTV 3PM Days With Days at 2 PM as Dr. Oz lead-in; Ellen would remain as lead-out

People's Court (KPIX), local news (KGO)

Secondary KNTV 2PM Paid/Crosswords Days lead-out General Hospital (KGO), Guiding Light (KPIX)

Alternative KGO 3PM View from the Bay Oprah lead-out Days (KNTV), Peoples (KPIX)

7. Boston (2.122%)

Primary WCVB 10AM Bonnie Hunt The View lead-out Rachael Ray (WBZ), Today Show (WHDH)

Secondary WHDH 3PM Family Feud News lead-out Dr. Phil (WBZ), General Hospital (WCVB)




8. Atlanta (2.048%)

Primary WSB 10AM The Doctors Strong Oprah station People's Court (WGCL), Today Show (WXIA)

Secondary WXIA 3PM Rachael Ray With Rachael Ray at 2 PM lead-in; replacing Martha

General Hospital (WSB), Guiding Light (WGCL)

9. Washington D.C. (2.046%)

Primary WRC 3PM Dr. Phil Ellen lead-in; Dr. Phil moves to WTTG in Fall

General Hospital (WJLA), Guiding Light (WUSA)

Secondary WRC 2PM Ellen With Ellen at 3 PM as Dr. Oz lead-out

One Life to Live (WJLA), As the World Turns (WUSA)

Alternative WUSA 10AM Montel News lead-in Martha (WJLA), Today Show (WRC)

Alternative WJLA 10AM Martha Regis and Kelly lead-in; Oprah station

Montel (WUSA), Today Show 3 (WRC)

10. Houston (1.818%)

Primary KHOU 3PM The Doctors Jeopardy to 11:30 PM; The Doctors3 PM

Millionaire/Inside (KTRK), Dr. Phil (KPRC)

Secondary KHCW 5PM Wife & Kids / Jim Tribune station News (KTRK, KHOU, KPRC)

11. Detroit (1.707%)

Primary WXYZ 10AM The Doctors Scripps Howard station Ellen (WDIV), soaps (WWJ)

Secondary WDIV 3PM Rachael Ray Deal block or Deal/Extra at 2 PM, as Dr. Oz lead-in

Dr. Phil (WWJ), General Hospital (WXYZ)




12. Phoenix (1.598%)

Primary KNXV 3PM Deal or No Deal Insider/Access Holly to late night Ellen (KPNX), People's Court (KPHO)

Secondary KTVK PM Doctors Dr. Phil lead-out Soaps / news

13. Tampa (1.582%)

Primary WFTS 10AM Martha Scripps Howard market Local (WTSP), news (WFLA)

Secondary WTSP 9AM Inside Ed./Millionaire

Gannett station Crosswords/Jeop 2 (WFTS), Today Show 2 (WFLA)

14. Seattle (1.580%)

Primary KING 2PM Bonnie Hunt Belo station Soaps

Secondary KOMO 3PM The Doctors Fisher station Rachael Ray (KIRO), Dr. Phil (KING)

Alternative KIRO 3PM Rachael Ray Rachael Ray to 9 AM replacing ET/Insider 2nd run

News (KOMO), Dr. Phil (KING)

15. Minneapolis (1.513%)

Primary KARE 2PM Rachael Ray With Rachael Ray at 1 PM (The Doctors time period)

Soaps

Secondary KSTP 3PM Local program General Hospital lead-in Dr. Phil (WCCO), game shows (KARE)


TOP 25 MARKETS (16-19)Target Station Time Replacing Notes Competition

16. Miami (1.362%)

Primary WTVJ 5PM Ellen With Ellen at 4 PM as lead-in to Dr. Oz

Dr. Phil (WPLG), news (WFOR)

Secondary WTVJ 2PM Martha Days lead-in Rachael Ray (WFOR), General Hospital (WPLG)

Alternative WPLG 9AM Dr. Phil 2nd run Good Morning America lead-in Judge Alex (WFOR), Today Show 2 (WTVJ)

Alternative WFOR 3PM The Doctors Rachael Ray to 9 AM; Oprah lead-out

General Hospital (WPLG), Peoples Court (WTVJ)

17. Cleveland (1.360%)

Primary WKYC 3PM Rachael Ray With Rachael Ray at 2 PM as lead-in for Dr. Oz (The Doctors time period)

Soaps

Secondary WEWS 10AM Bonnie Hunt Scripps station; Oprah station Local program (WKYC), game shows (WOIO)

18. Denver (1.310%)

Primary KMGH 3PM Millionaire/Jeopardy

McGraw Hill station Dr. Phil (KCNC), Ellen (KUSA)

Secondary KUSA 1PM The Doctors Judge Judy to KTVD, allowing for The Doctors; Gannett station

Soaps

19. Orlando (1.271%)

Primary WESH 2PM Martha Ellen lead-out; Hearst station Soaps

Secondary WFTV 10AM Game shows Cox owned; Oprah station Rachael Ray (WKMG), Today Show (WESH)




20. Sacramento (1.234%)

Primary KCRA 2PM Bonnie Hunt Days lead-out The Doctors (KOVR), General Hospital (KXTV)

Secondary KOVR 2PM The Doctors Dr. Phil lead-out; CBS owned General Hospital (KXTV), Bonnie (KCRA)

21. St. Louis (1.103%)

Primary KDNL 3PM Maury Sinclair station; General Hospital lead-in

Dr. Phil (KMOV), local program/Jeopardy (KSDK)

Secondary KMOV 10AM The Doctors Regis & Kelly lead-in The View (KDNL), Today Show (KSDK)

22. Pittsburgh (1.027%)

Primary WPXI 11AM The Doctors Cox owned The View (WTAE), Price Is Right (KDKA)

Secondary WTAE 10AM Rachael Ray Rachael Ray to 1 PM; station airs Oprah at 4 PM

Guiding Light (KDKA), Ellen (WPXI)

Secondary WPXI 11AM The Doctors Cox owned The View (WTAE), Price Is Right (KDKA)

23. Portland (1.020%)

Primary KGW 3PM Rachael Ray Rachael Ray to 1 PM; Oprah lead-out

Ellen (KOIN), All My Children (KATU)

Secondary KOIN 9AM Family Feud Blk Early Show lead-in News (KATU), Today Show 2 (KGW)




24. Baltimore (0.971%)

Primary WBAL 2PM Bonnie Hunt Days lead-in Soaps

Secondary WJZ 9AM Maury CBS owned Rachael Ray (WMAR), Today Show 2 (WBAL)

Alternative WMAR 4PM People's Court General Hospital lead-in Oprah (WBAL), News (WJZ)

Alternative WMAR 10AM Martha The View lead-out Guiding Light (WJZ), Regis & Kelly (WBAL)

25. Charlotte (0.962%)

Primary WCNC 2PM Game shows Days lead-in Soaps

WCNC 3PM The Doctors Soaps

Secondary WBTV 10AM Bonnie Hunt Raycom station Dr. Phil (WSOC), Today Show (WCNC)


SYNDICATION SALES TIMELINE

Activity

2008 2009

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Early lock on launch group May

Create sales and marketing material June July

Sales meetings to train staff July

Lock internal syndication Launch Plan Jul–Aug

Contact group heads / buyers with Dr. Oz show specific information and marketplace positioning

Jul–Aug

Trade ad campaign August

Present to launch groups Aug-Sep

Lock launch groups Sept Oct

Begin secondary layer sales efforts Oct–Nov

Press and trade ad campaigns Oct–Nov

Sell show market by market Nov May

Train local stations’ sales teams June July

Local and national marketing and publicity August

LAUNCH


Distributeto Partners

• Distribute show content (clips and full episodes) to a wide audience through SPT’s digital distribution infrastructure

• Syndicate video player on local TV station websites and distribute content to enhance sales opportunities

• Enable ad-supported streaming on SPT partner sites (e.g., YouTube Channel, MySpaceTV)

• Create and distribute podcasts, sell full episodes on iTunes, etc.

DIGITAL DISTRIBUTION

Digital extensions will be a core element of the show

SPT is uniquely positioned to expand the brand online

Distribute onOwned Sites

• Distribute on Dr. Oz immersive website

– Incorporate ad-supported streaming of show

• Enable interactivity through Crackle.com

– Create a dedicated Dr. Oz page in Crackle

– Stream short “bite size” videos relating to specific health issues

– Allow users to upload comments and questions


• Dr. Oz Mobile site will be available through carriers’ platforms and the Mobile Web (WAP) and will include:

– Entire shows and shorter video clips (clip of the day, “how to” clips)

– Mobile alerts: Staying Young!, Weight Management, Exercise Tips– Answers to questions submitted by text message

• We have relationships with every major carrier (Verizon, AT&T, Sprint, T-Mobile, Alltel, US Cellular)

• We utilize cutting edge platforms (Android, Silverlight, and Flashlight )

• We will leverage these relationships to distribute Dr. Oz content

• We will stream clips and full shows through major carriers

• We will create custom content: Graphics, Voicetones, Ringbacks

• Text in questions and vote on important topics

• Access personalized Health Plans from the desktop of viewers’ phones

Relationships

MOBILE DISTRIBUTION

Content for Carriers

Mobile Site

Widgets

Participation TV


DR. OZ INTERNATIONAL OPPORTUNITIES

• We will use our international production group along with 2waytraffic to distribute the Dr. Oz format globally

• We will collaborate with Harpo to develop a production manual / bible, ensuring the show is readily formatted around the globe

• Format sales will begin within 3 months of the show’s launch

• We will also license existing episodes in English speaking territories immediately after they air


DR. OZ IS IDEAL FOR DAYTIME ADVERTISERS

• Three key categories (Packaged Goods, Health/Wellness, and Pharmaceuticals) represent 61% of all daytime syndicated ad spending

• SPTAS has strong relationships with major advertisers in these categories

• Dr. Oz’s focus on health will differentiate from competitors and create the perfect environment for sponsorships and integrations

61% from(1) Health/Wellness(2) Pharmaceuticals (3) Packaged Goods

These categories also represent some of the largest online advertisers

Diet/Fitness, 1%

Health / Wellness

25%

Packaged Goods15%

Pharmaceutical 21%

Beauty3%

Other35%


DR. OZ WILL GENERATE HIGH RATINGS AND CPMS

* GAA rating if available

ShowHH

RatingW18-49

CPMW25-54

CPMYears on air

Oprah 5.4 $37 $32 22

Dr. Phil Show 4.6 $22 $20 6

Live w/ Regis and Kelly 2.9 $22 $19 20

Rachael Ray 2.0 $18 $16 2

Martha 1.1 $18 $16 3

Maury 2.2 $17 $19 10

Ellen Degeneres Show 2.1 $17 $16 5

The View 2.8 $17 $14 11

Tyra Banks Show 1.1 $11 $12 3

Morning Show 1.0 $11 $10 1

Montel Williams 1.6 $9 $9 17

Jerry Springer 1.5 $9 $9 17

Dr. Oz 1st year projections

HH rating:

3.5

W18-49 CPM:

$20 - $22

W25-54 CPM:

$18 - $20


ADVERTISING OPPORTUNITIES BEYOND :30s & :10s

• Dr. Oz moments provide unique platform to introduce content and advertising into the early morning and local newscasts

• SPT will drive revenue to the show in a daypart not ordinarily accessible to syndication

Outstanding on-air platform to grow revenue

through local news extensions

On-air Extensions

Health & Wellness and Beauty Sponsorships will drive additional revenue

Sponsorships

• Extremely strong demand for sponsorships and product integration in high-quality programming

• SPT has sponsorships and integration expertise with Wheel of Fortune, Tennis Channel and MOJO HD

Exceptional opportunities to position Dr. Oz in the largest-growing sectors

of advertising

Digital Extensions

• Dr. Oz is perfectly suited for interactive, online and mobile extensions

• SPT has digital programming, gaming and ad sales expertise


AD SALES TIMELINE

Activity2008 2009

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Planner / client meetings Sept January

Develop sponsorship / integration / segments / digital extensions

Sept January

Lock financial commitments / deal points Sept January

Sales presentations / media kits Sept January

CES / NAPTE January

Pre-upfront planning and meeting February

Buyer / advertiser meetings February May

Trade ads February May

Up-front kick-off party February May

UPFRONT May July

Bring upfront commitments to order Jul-Sep

Sell remaining scatter inventory Sept

Initiate 2010 / 2011 sales process Sept

LAUNCH


AffiliateMarketing

Digital

National Media

Other

Ad Sales

MARKETING AND PUBLICITY

Grow the Dr. Oz brand to the highest level of awareness, using our unique marketing initiatives, including traditional marketing and cutting edge techniques

• Full media mix (on-air network / cable, print, radio, trades, and out-of-home)

• Co-op advertising, local market promos, on-air support, satellite media tours, and PSAs

• B2B website to distribute print materials, radio spots, web banners, and pertinent information to stations and cable clients

• Viral marketing, mobile marketing and tie-ins (e.g., SMS)• Integrated promotions, email and online campaigns• Facebook fan page and MySpace profile page

• Continued support through special events, conferences, trade promotions, etc.• Cross-promote on other Sony assets

• Rich media presentations and show sales reels• Media kits, brochures, one-sheets and other collateral

• Multi-faceted plan focusing on both trade and consumers to build awareness• Deploy ALL means of exposure, including our unique New Media publicity skills

Publicity


Dr. Oz Website

• Build, host, and continually update an immersive, 24/7 community

– Incorporate ad-supported streaming of shows

– Include interactive content (quizzes, blogs, community chat)

• Offer portable extensions, allowing stations to embed content on their local station website

• Enable e-commerce for show-related merchandise for added revenue

• Distribute an e-mail newsletter to viewers

MARKETING (DIGITAL)

Digital Media Campaigns

• Viral marketing (like our award-winning “Walt’s Wisdom” application)

• Digital extensions (like our Cashmere Mafia e-magazine)

• Mobile WAP site with interactive features (mobile widgets, video, voicetones, wallpapers)

• Integrated promotions including

– Facebook business profile

– MySpace and Yahoo! branded pages


EXAMPLE OF OUR IMMERSIVE WEB SITES


FACEBOOK APPLICATION


MARKETING TAILORED TO DR. OZ

Application offers users healthy alternatives to satisfy their food cravingsThis or That

Users type in various food items available in their house and receive healthy recipes for the combination

Mixology

Users download flash cards with nutritional facts on various food itemsFlash Cards

User upload cell phone pictures of food items to receive calories countsCalorie Counter

Users upload their questions to the Dr. Oz site and receive adviceAsk Dr. Oz

Pill camera broken into 24 -5 minute video sections available onlineInside Dr. Oz

Open forum community section available on the Dr. Oz web siteDr. Oz On Call

Let users compare their real age to their friends through this Real Age application tied into Facebook’s API

Real Age on Facebook

One minute videos available via mobile and online through station group sitesYou in a Minute


PARTNERING FOR PRODUCTION

• Over the last 15 years, SPT creative teams have produced over 13,000 hours of daytime television

• We will collaborate with Harpo, making our resources available to help you assemble the preeminent production team for Dr. Oz

• We are prepared to handle all aspects of hiring the staff, securing the production facilities and managing all payroll, benefits and insurance related to this production


RECOMMENDED PRODUCTION STAFFING

Co-ExecutiveProducer

Executive Producer

Assistant

Assistant

SupervisingProducer

(field/post)

Sr. ProducerMedical

SupervisingProducer

WebProducer

SupervisingProducer

4 ShowProducers

4 ProductionAssistants

4 AssociateProducers

4 ShowProducers

4 AssociateProducers

4 ProductionAssistants

6 FieldProducers

PostSupervisor

PostCoord

8 Editors6 offline, 2 online

6 AssistantEditors

2 PostPAs

ProducerMedical

Assoc ProducerMedical


RECOMMENDED PRODUCTION STAFFING (2)

Co-ExecutiveProducer

Executive Producer

Director

EIC

ProductionSupervisor

ProductionAttorney

ProductionAccountant

A.D.Post

2 StageManagers

A.D.Booth

Production MgrStudio

TravelCoordinator

Production MgrField

4 AudienceCoordinators

ProductionCoordinator

TravelAssistant

4 Runners

Receptionist

BoothPA

ScriptCoordinator

Assistant

Assistant ProdAccountant

ClipCoordinator

Assistant


PRODUCTION TIMELINE

Activity

2009 2010

Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4

Format development Feb–Mar

Talent run-throughsApril-Jun

Stage rehearsals April July

VTR 10 test / EPS April July

Focus groups April Aug

VTR 2 shows / day; 3 days / week Aug April

Additional edit weeks Apr–Jun


BACK OFFICE SERVICES

Ops / Legal Research Finance

• Business affairs

• Contract negotiation

• Music administration

• Syndication operations

• Media reference and online tools

• Primary research

• Ratings and ad spend reports

• Billing

• Credit and collections

• Cash application

• Detailed reporting and accounting

In addition to distribution, ad sales, marketing, and production, SPT is prepared to handle all back-office functions for Dr. Oz


A partnership built on common values and strengths

People are the soul of our companies

We are powerful

We demand quality

We are experts

We are innovative

We value independence

Together, we will make Dr. Oz a success

1 – Confidential –. 2 A partnership built on common values and strengths People are the soul of...

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