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Transcript of 1 “Come Taste the Special Sauce We will make you a Cook” “Come Taste the Special Sauce We will...
1
““Come Taste the Special Come Taste the Special
SauceSauce
We will make you a Cook”We will make you a Cook”
2
2© 2003 TMIT
© 2000 HCC, Inc. CD000000-0000XX 3
hccarchive\fdtncomp\communication\tools\
template\topdown.pot
“Come Taste the Special Sauce We will Make You a Cook”
The Sniff Test:The Pitch Something There
The Taste Test: San DiegoTaste the sauce and I am sold!
The Magic Ingredient: Servant LeadershipThe Ingredients or the Recipe?
Build the Franchise: Recruit Servant Leaders Apply the 4 A’s: Awareness, Accountability, Ability, and Action
Create the Franchise: The Ingredients, Recipe, & Support systems.Assemble the story, the offering, and the CEMO
© 2000 HCC, Inc. CD000000-0000XX 4
hccarchive\fdtncomp\communication\tools\
template\topdown.pot
“Come Taste the Special Sauce We will Make You a Cook”
The Sniff Test:The Pitch Something There
The Taste Test: San DiegoTaste the sauce and I am sold!
The Magic Ingredient: Servant LeadershipThe Ingredients or the Recipe?
Build the Franchise: Recruit Servant Leaders Apply the 4 A’s: Awareness, Accountability, Ability, and Action
Create the Franchise: The Ingredients, Recipe, & Support systems.Assemble the story, the offering, and the CEMO
© 2000 HCC, Inc. CD000000-0000XX 5
hccarchive\fdtncomp\communication\tools\
template\topdown.pot
“Come Taste the Special Sauce We will Make You a Cook”
The Taste Test: San DiegoTaste the sauce and I am sold!
The Magic Ingredient: Servant LeadershipThe Ingredients or the Recipe?
Build the Franchise: Recruit Servant Leaders Apply the 4 A’s: Awareness, Accountability, Ability, and Action
Create the Franchise: The Ingredients, Recipe, & Support systems.Assemble the story, the offering, and the CEMO
© 2000 HCC, Inc. CD000000-0000XX 6
hccarchive\fdtncomp\communication\tools\
template\topdown.pot
© 2000 HCC, Inc. CD000000-0000XX 7
hccarchive\fdtncomp\communication\tools\
template\topdown.pot
© 2000 HCC, Inc. CD000000-0000XX 8
hccarchive\fdtncomp\communication\tools\
template\topdown.pot
© 2000 HCC, Inc. CD000000-0000XX 9
hccarchive\fdtncomp\communication\tools\
template\topdown.pot
“Come Taste the Special Sauce We will Make You a Cook”
The Sniff Test:The Pitch Positive Sniff Test
The Magic Ingredient: Servant LeadershipThe Ingredients or the Recipe?
Create the Franchise: The Ingredients, Recipe, & Support systems.Assemble the story, the offering, and the CEMO
Build the Franchise: Recruit Servant Leaders Apply the 4 A’s: Awareness, Accountability, Ability, and Action
© 2000 HCC, Inc. CD000000-0000XX 10
hccarchive\fdtncomp\communication\tools\
template\topdown.pot
11
11© 2003 TMIT
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12© 2003 TMIT
13
13© 2003 TMIT
© 2000 HCC, Inc. CD000000-0000XX 14
hccarchive\fdtncomp\communication\tools\
template\topdown.pot
“Come Taste the Special Sauce We will Make You a Cook”
Robert Greenleaf, author of Servant Leadership: A Journey into the Nature of Legitimate Power and Greatness:
Servant Leadership is a "practical philosophy” which supports people who choose to serve first, and then lead as a way of expanding service to individuals and institutions. Servant leaders may or may not hold formal leadership positions.
Servant leadership encourages collaboration, trust, foresight, listening and the ethical use of power and empowerment."
© 2000 HCC, Inc. CD000000-0000XX 15
hccarchive\fdtncomp\communication\tools\
template\topdown.pot
“Come Taste the Special Sauce We will Make You a Cook”
The Sniff Test:The Pitch Positive Sniff Test
The Taste Test: San DiegoTaste the sauce and I am sold!
Create the Franchise: The Ingredients, Recipe, & Support systems.Assemble the story, the offering, and the CEMO
Build the Franchise: Recruit Servant Leaders Apply the 4 A’s: Awareness, Accountability, Ability, and Action
16
The StoryThe StoryHeroes:
Donor Families and Breakthrough Teams
Victims:Waiting Recipients
Villains:Status Quo
Crisis:Our National and your Local Performance Gap
Resolution: The Organ Breakthrough Collaborative is WINNING!
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The Value PropositionThe Value Proposition CEMOCEMO
Claim: Declarative Value Statement
Evidence:Facts based supporting claim
Message:“Act Now” Summary Statement
Offering: Who, when, how, and where to act.
© 2000 HCC, Inc. CD000000-0000XX 18
hccarchive\fdtncomp\communication\tools\
template\topdown.pot
Good News – Bad NewsClaim:I bear a gift…or a problem depending on when you want to act on it.
Evidence:• A breakthrough group has raised the bar on organ donation. We
can join them now and share in their “win” saving lives.• Can we do it? Absolutely – I have run down the details.• What will it cost? It is margin neutral or positive.• Will it be worth it? Yes – it is a win win for everyone.• Donor conversion will become a quality issue in 2005. (JCAHO)
Message: Act now and we can be at the head of the parade…wait and we will
have a “quality problem”.
Offering:The who, what, where, when, and how. Define the solution.
© 2000 HCC, Inc. CD000000-0000XX 19
hccarchive\fdtncomp\communication\tools\
template\topdown.pot
“Come Taste the Special Sauce We will Make You a Cook”
The Sniff Test:The Pitch Positive Sniff Test
The Taste Test: San DiegoTaste the sauce and I am sold!
The Magic Ingredient: Servant LeadershipThe Ingredients or the Recipe?
Create the Franchise: The Ingredients, Recipe, & Support systems.Put together the Package and the CEMO
Build the Franchise: Recruit Servant Leaders
Apply the 4 A’s: Awareness, Accountability, Ability, and Action
© 2004 Institute for Healthcare Improvement
Set-up-Target population -Adopter audiences -Successful sites -Key partners-Plan to attract adopters
A Framework for Spread
Social System-Key messengers -Communities -Technical support-Transition issues
Communication (awareness & technical)
Knowledge Management
Measurement and Feedback
Leadership-Topic is a key strategic initiative
-Goals and incentives aligned-Executive sponsor assigned
-Day-to-day managers identified
Better Ideas-Develop the case -Describe the ideas
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Turn Barriers into Turn Barriers into AcceleratorsAccelerators
AwarenessOf the national performance gap, then awareness of “our gap”.
AccountabilityPersonal accountability of leaders to closing “our” gap.
AbilityCapacity to act requires investment in staff education,
training, and change.
Action Explicit actions tied to direct measures.
22© 2004 TMIT
61,000Lives Impacted
(Family)
Eligible Donors
# of Donors
19,600Lives Saved
46%
3.14Transplants
46%
13500
6230
19,600
National Organ Donors
(Est. 2004) 46% Conversion
23© 2004 TMIT
Eligible Donors
# of Donors
31,950Lives Saved
100,000Lives Impacted
(Family)
3.14Transplants
46%
13500
6230
19,600
75%
3930
12,350
National ImpactWith Increased
Conversion to 75%
24© 2004 TMIT
Eligible Donors
# of Donors
38,150 Lives Saved
3.75Transplantt /Donor
Yield
46%
13,500
6230
19,600
75%
3930
12,350
6200
National Impact Increase Yield to 3.75
25© 2004 TMIT
National COMMUNITY IMPACT: TOTAL FAMILY LIVES
Eligible Donors # of
Donors
38,150Lives Saved
3.75Transplants
46%
13,500
6230
19,600
75% 3930
12,350
6200
120,000Recipient FamilyLives Impacted
150,000Total Family
Lives Impacted
> 30,000Donor Family
Lives Impacted
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26© 2003 TMIT