Target Audience

COLDPLAY

Mylo Xyolto

albumMylo Xyolto is the fifth studio album by British rock band Coldplay. Coldplay has a

mixed audience of all ages and of both genders, due to their grouping of music which flows with a mixed vibe of music of a calm but yet upbeat tone converging a variety of audiences. Coldplay has a huge target audience of the ages from 14-48 because of how the band has created a recurring theme of music for their song tracks, as the style sticks to the same flow of music and instruments just with different lyrics, which entitles them to appeal to a mush wider audience. Coldplay's target audience has varied from being for the ages of 30-40 year olds

to now for the target audience of 14-48 year olds conveying a big change over the years and how the band has progressed making them more known to the public. Their lyric choice also appeals to the target audience as most of their songs are based around a range of different topics. For example 'Paradise' which is about a girl who the band are singing about due to her eyes, and the way she looks. Due to the use of instruments it draw us in as an audience as the song is quite upbeat but streams very well with the way that the main singer projects his

voice making it more ideal for the target audience. The band provides a positive tactic with their consistent flow of style making them more seen attractive and appealing.

Promotional

MaterialThe album was released on 24 October 2011 on CD and on vinyl. A special edition

of the album that includes the CD, digital copy and LP disc along with copies of the bands studio notes, stencils, a poster, a pop up book and stickers was made available on 19 December 2011. As not all the album was completed when expected a promotional technique the band used was to allow the single completed „Paradise‟ to

be purchasable on iTunes as a “instant grat” when pre-ordering the album. The single cover largely features an abstract crayon piece that entangles different shades of blue. The artwork includes a butterfly and an Archimedean spiral, both of which are a frequent theme in the

Coldplay concerts, wardrobes and official webpage. The single artwork was praised for being an important piece of a jigsaw puzzle built around the theme used by Coldplay to promote this album.

Front Cover and

Promotion The album's artworks were revealed on 12 August 2011,

inspired on graffiti the band worked again with long time

collaborators Tappin Gofton and, this time, also with British

street artist Paris. a graffiti wall was painted by the band

itself and Paris, formed by nine parts. In the end a picture

including three parts of the wall was featured on the front

cover, while the whole wall is featured on the center of the

CD's booklet.

The final versions of the covers have a picture of the wall,

half of the CD's were packed with the booklet flipped,

showing the silver initials "M X" via a die-cut sheet placed

over the photo on the front, while the other half was

packed with the full picture and the full name of the album

written over it. Both covers use an original typo created for

this work, the new font is used in most of the album's

graphic promotion. The website also allows the public to

buy items from the original Coldplay website and it also

has a blog and up to date information about concerts,

albums and the band members.

Success

In the United Kingdom, the album sold over 122,000 copies in its first three days of sale according to The Official Charts company. It was debuted at number one on the UK Chart with a first-week sales of over 208,000 copies giving the band their 5th number 1 album and the 2nd biggest

1st week sales of 2011 behind Lady Gaga. I think the best way for any band or artist to promote their album is by advertising the music album in as many ways as possible such as online, TV, magazines to ensure they can attract their audience in any way to make them more aware of them. But to ensure they use a them that will be

appealing but also beneficial for the artist/s. It will be seen and recognized by the public and seen as their „brand identity‟. However advertising a album without having any idea of what the public like and don‟t like wont lead to success, understanding the market and what the audience like and dislike is essential to becoming successful.

Coldplay had researched their audience and promotional material such as the graffiti 6 months in advance of their album releasing which shows their understanding but also how they wanted to ensure they would make people happy with their music.

http://www.youtube.com/watch?

v=1G4isv_Fylg