1 Chapter 11 Events and Conferences. 2 Types of Events Mega events – high cost, large volume of...
-
Upload
hector-kelley -
Category
Documents
-
view
213 -
download
0
Transcript of 1 Chapter 11 Events and Conferences. 2 Types of Events Mega events – high cost, large volume of...
1
Chapter 11 Events and Chapter 11 Events and ConferencesConferences
2
Types of EventsTypes of Events
Mega events – high cost, large volume of visitors. Example: Olympics
Hallmark events – major, one-time, limited duration. Example: Winter Carnival
Special events – outside the normal range of activities, infrequently.
List page 257 – factors that increase the specialness of events.
3
Categories of EventsCategories of Events
Arts Events1. Cultural – festivals, carnivals, religious,
parades, heritage2. Art/entertainment – concerts, exhibits,
awards3. Business/trade – fairs, trade shows,
expos,meetings, publicity, fundraiser4. Sports competition
4
Categories – cont’d.Categories – cont’d.
5. Educational and scientific – seminars, clinics, congresses.
6. Recreational – games, sports, amusements
7. Political – VIP visits, rallies.
8. Private events – anniversaries, family holidays, rites of passage, social events.
5
Types of MeetingsTypes of Meetings
Convention – held annually, general group session, 100 – 30,000 attendees
Conferences – deal with specific problems or topics.
Teleconferences – see and hear participants in other locations
Congresses, forum, seminars, panels, retreats, exhibitions, trade shows.
6
Locations of Locations of meetingsmeetingsHotels – convention hotelsResorts – Banff Springs HotelConference centers – Banff CenterConvention centers- Metro Toronto
Convention CenterCivic centers – Halifax World Trade and
Convention Center(capacity 1300)Cruise Ships
7
2 Basic Segments2 Basic Segments
1. Association Market Trade, Professional, Scientific/Technical,
Educational, Veterans/Military, Fraternal, Ethnic/Religious, Charitable, Political.
8
CharacteristicsCharacteristicsAssociation MarketAssociation Market Large numbers of people Attendance is voluntary Tourist attraction often used Different destination each year Held on a regular cycle – each year Planned 2 – 5 years in advance Length – 2-5 days Include exhibitions
9
Corporate MarketCorporate Market
Sales MeetingsDealer MeetingsTechnical MeetingsExecutive/Management MeetingsTraining MeetingsPublic Meetings - shareholders
10
Characteristics - CorporateCharacteristics - Corporate
Fewer attendants Attendance is mandatory Location – tied to locations of company office Same destination may be used Held as need arises Planning is shorter – less than 1 year Last a shorter time – 3 days average Use exhibits less
11
DifferencesDifferences
No. participantsAttendanceDestinationCycle of meetingsPlanning TimeAverage durationUse of exhibits
12
Meeting PlannerMeeting Planner
Responsibilities:Select meeting siteScheduling meeting roomsNegotiating rates with suppliersBudgeting/controlling expensesAir/ground arrangementsAV/technical details
13
Web SitesWeb Sites
http://www.lasvegas24hours.com/
http://eventplanner.com/planners/novascotia.html
http://www.vanconex.com/
14
The EndThe End
Questions???