1 brand 1 owner Merloni family - REC...
Transcript of 1 brand 1 owner Merloni family - REC...
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Background
Merloni family
1 brand
1 owner
2 companiesWhite goods
Thermic comfort
Energy efficient comfort
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Global scale, local growthIndustrial18 production sites in 10 countries14 research centres in 8 countries
Commercial42 Companies in 27 countriesDistribution in over 150 countries
Our understanding of local needs has made us the world’s partner in energy efficient comfort.
No. 1 worldwide in water heating
No. 4 in Europe in heating
Founded in 1930
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Heating solutions with a first class service organization
The reference for European Heating professionals
The widest range of water and housing heating products for the
highest comfort and energy efficiency
Key brands
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Key figures 2010
1.2 billion euros sales
6.4 million products per year
(plus 36 million components)
6,400 employees
45 million euros invested in R&D
250 people in R&D
Italy 14%
West Europe 47%
East Europe 18%
Asia 17%
Other 4%
Sales by region
Italy 24%
West Europe 39%
East Europe 7%
Asia 30%
Headcount by region
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Water heaters Water heaters Wall hung boilersWall hung boilers
BurnersBurners(through distributors)(through distributors)
Condensing cascadesCondensing cascadesBoilers uo to 500 kWBoilers uo to 500 kWSolar collectorsSolar collectors
Key figures2010 Turkey
Founded in 2000
40 million euro sales
19% annual growth in 3 years
#1 in Electric water heaters
#5 in Wall hung boilers
Product offer
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Energy efficiency legislation
WHBconv
WHBHE
SOLdhw
SOLdhw+ch
PVHYBRID
HPWHmCHP
WHBHE
2001 2009 2012
EPBD Directive
RES directive
EnrP+Energy Label
(WHB/HP/WH)
2020
EPBD recastNearly zero
Energy Buildings
2017
Energy Label cut-off
(WHB/HP/WH)
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Air / Ground/ WaterHeat pumps work to use the original sources of heat such as environmental air, brine water or ground, to heat water and rooms.
Energy efficiencies
SunSolar thermal is the easiest and most efficient way to convert solar energy into hot water, an everyday need.
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Air / Ground/ WaterHeat pumps work to use the original sources of heat such as environmental air, brine water or ground, to heat water and rooms.
Energy efficiencies
Energy RecoveryThe condensing and micro co-generation technologies capture all the energy stored in fossil fuels, recovering losses and producing the maximum amount of useful heat or electricity.
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How business changes - real example 10 years end user’s costs (k€) for domestic heating in Germany
2006
2002
Maintenance (10 years)
Installation. + other accessories + distribution margin
Product + accessoriesOEM revenue
Energy cost (10 years)
Growingpolitical & consumer interest
Conventionalboiler
Condensing boiler system
Heat pump system
7.2
0.72.31.4
2.2
1.4
12
5
9
1,5
1
1
Tot 15.1 Tot 14.2
Tot 15.4
6
2.5
4.5
Tot 9.1
Tot 9.7
Tot 12.9
Systems &
service Renewablesopportunity
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Product offer
Dedicated water heating
VELISElectric water heater
GENUS PREMIUMCondensingboiler
PHAROS ZELIOSSolar condensing boiler
EASYPACK ZELIOSSolar system
NUOSHeat pumpwater heater
AQUANEXTFloor standingheat pumpwater heater
Space and water heating
Cascade and floor standingCondensingboiler
Burners
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Some referencesChina
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Some referencesChina
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Some referencesChina
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Thanks!