1 big datacampdell2013
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1 Software GroupConfidential
What is Big Data Analytics?
Guy HarrisonExecutive Director, R&D Information Management
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2 Software GroupConfidential
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3 Software GroupConfidential
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4 Software GroupConfidential
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5 Software GroupConfidential
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7
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8 Software GroupConfidential
What is Big Data?
VolumeTerabytesPetabytesExabytesZetabytes
VarietyStructuredUnstructuredHuman GeneratedMachine Generated
VelocityUser populations xTransaction rates xMachine data
Value Competitive or Collective advantage
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9 Software GroupConfidential
An Industrial revolution of data
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10 Software GroupConfidential
Fed by cloud, social and mobile
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11 Software GroupConfidential
The revolution continues
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12 Software GroupConfidential
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13 Software GroupConfidential
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14 Software GroupConfidential
• Bluetooth Personal Area Network
• 3G/WiFi Wide Area Network
• GPS
• Storage
• Pulse, temp monitor
• Silent alarms
• Pedometer, sleep monitoring
• Compass
• Camera
• Mike/earphones
• Heads up display
• Emotion/Attention monitor
The instrumented human
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15 Software GroupConfidential
In an instrumented world
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16 Software GroupConfidential
Big Data Analytics
Competitive Advantage
Operational Integration
Smarter Algorithms
More Data
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17 Software GroupConfidential
Social Media
Big Data Analytic Algorithms
Demographics
Online Systems
Business Intelligence
Personalization
Customer Retention
Customer Acquisition
Dynamic Pricing
Marketing Automation
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18 Software GroupConfidential
Machine LearningPrograms that evolve with “experience”
Collective IntelligencePrograms that use inputs from “crowds’ to seem intelligent
Predictive AnalyticsPrograms that extrapolate from existing data into the future
Big Data AnalyticsAKA Data Science
Big Data Analytics
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19 Software Group
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20 Software Group
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21 Software Group
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22 Software Group
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23 Software Group
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24 Software Group
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25 Software Group
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26 Software Group
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27 Software Group
Big Data Analytics
Search Optimization
Recommendation Systems
Security
• Vulnerability
• Penetration Detection
Fraud Detection
Predictive Analytics
• Churn
• Defaults
Medical
• Risk analysis
• Diagnosis
• Prognosis
Game optimization
Advertising
• Targeting
• Tailoring
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28 Software Group
• Machine learning, collective intelligence, Hadoop, predictive analytics, R, Weka, Mahout, are HARD
• Small-medium businesses need help to compete
• Data scientists to the rescue?
Big Data Analytics is HARD!
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29 Software GroupConfidential
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30 Software GroupConfidential
We need a Big Data Analytics Suite
Kitenga Analytics Suite
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Thanks!
Guy Harrison
guyharrison.net
Twitter: @guyharrison