1 August, 2015. 2 International Outlook With a Chinese Perspective.

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August, 2015

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International Outlook International Outlook With a Chinese PerspectiveWith a Chinese Perspective

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Information is PowerInformation is PowerCompetitive-Edge of Phoenix InfoNews ChannelCompetitive-Edge of Phoenix InfoNews Channel

24-hour Mandarin News Channel for Chinese community all over the world, with China as the major market;

Based in Hong Kong, hub of media professionals and experts from the globe;Brilliant team of renowned presenters, journalists, commentators of different backgrounds from

China, Taiwan and Hong Kong;Well-established and comprehensive broadcasting network enables synchronizing telecast on

different continents;Self-produce TV programs everyday in Beijing, Shenzhen, Hong Kong, Taiwan and overseas;News bureaus and live reporting stations in major cities in Asia, Europe, America and Middle East

such as New York, Los Angeles, Washington, London, Paris, Moscow, Tehran, Tel Aviv, Islamabad, New Delhi, Shanghai, Beijing, Shenzhen, Taipei, Tokyo, Hong Kong and Sydney etc.

Newly established news centre has 6 state-of-the-art studios, the biggest one has 20,000 square feet;Centre equipped with the first high speed flying camera with tracking virtual graphic in the world, the

most up-to-date tapeless production and broadcasting system, full High Definition (HD) production infrastructure and the most efficient network in Asia;

The biggest video wall in Asia; 2 sets of the most-advanced 360 degree intelligence anchor stage;Fully automatic remote camera system, adopt optical fibre network system to receive, edit and

telecast programs, low temperature lighting system and automatic remote videotaping system.

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OverviewOverview Launch Date: January, 2001 Broadcast in High-definition quality in January, 2014 Programming: CNN-typed + CNBC-typed news programs

World first class mandarin-speaking programs on breaking news, current affairs, financial updates, social, political and economic reportage, commentaries from the perspective

of Chinese.

Strength: 24-hour news channel delivering round-the-clock and up-to-minute news to Chinese in Mainland China as well as Chinese communities all over the world.

Phoenix InfoNews Channel was granted the Landing Rights in China in January, 2003. This legitimate status enables Phoenix InfoNews to actively deepen its penetration and widen audience base in China.

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PHOENIX WORLDWIDE DISTRIBUTION & SATELLITE COVERAGE

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Up-to-Date Breaking News :Up-to-Date Breaking News :High-Calibre ProfessionalsHigh-Calibre ProfessionalsComprehensive NetworkComprehensive Network

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Shih Chi Ping Shih is a well-known political and finance commentator,

hosting “Shi Ping Financial Insight” and appearing in “Financial Journal”.

He has been the Deputy Secretary of Straits Exchange Foundation and Senior Executive Officer of Council for

Economic Planning and Development of Taiwan.

He has been the Chief Editor of Business Weekly and researcher of Chinese University of Hong Kong and

Hong Kong Institute of Asia-Pacific Studies.

A frequent guest speaker in political and finance forums held by various TV stations.

He has written several award-winning books. His incisive opinion and daring comments is

a guiding light to the audience.

Commentator

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Presenter

Presenter

Sally is hosting “Mainland Q&A”, interviewing high-profile leaders from China,

Taiwan and Hong Kong

Awarded “Influential Chinese Women in 60 years” by the Lady Channel of 163.com

“The Most Influential Female in Entertainment Media Industry” by the Chinese edition of

“Variety” magazine in 2006

One of “The Most Valuable Presenters in China 2005” valued at RMB100 million

by World Brand Laboratory, lauded as “professional, steady, classy,

the most influential presenter from Taiwan"

“Media Ambassador” by the 7th World Chinese Entrepreneurs Convention

in 2003

Sally

Wu

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She currently hosts heavyweight financial program “Financial Journal” .

A veteran in the journalistic field, Tseng has participated in numerous heavyweight reportage

and specials, including the Taiwan Election, Ministers & Magistrates of China Economic

Forum 2003, 15th Party Congress of the China Communist Party and many more.

A remarkable sensitivity in reporting

is one of her fortes.

Tseng Chin

I, Vie Presenter

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She currently hosts prime-time“Eye on World”, “From Phoenix to the World”

and “Global Characters”

Awarded Finalist Certificate for best news anchor at 2014 New York Festivals for hosting

“Global Character: Kim Jong-un”

Participated in the making of “Journey to North Korea 2009”,

a program highly commended by the jury for the History Documentary Category

at the International Media Excellence Awards 2010 organized by

the Association of International Broadcasting

She has hosted various big live specials such as Taiwan Election 2008, trial of Saddam Hussein, launch of

Shenzhou VI, US presidential election, Tsunami in Southeast Asia and

the fifth anniversary of the Macau handover, etc

Lu Chen

Presenter

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Ada has a strong financial background with experience in corporate financing including the

research departments of Goldman Sachs and Merrill Lynch.

She has involved in numerous financing and acquisition projects for China Telecom IPO.

She is now hosting “Head Start In Finance”, “A Quote From The Celebs” on Chinese Channel and

“Global Online” on InfoNews Channel.

Lau is confident of raising the bar on finance programmes with more comprehensive

and incisive reports.Presenter

Ada Lau

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Senior reporter and current affairs observer for Phoenix TV

September 2012, Jiang went on board the fishery research vessel “Nanfeng” for the South China Sea,

reporting on the struggle to defend China’s maritime rights

August 2012, Jiang followed Hong Kong activists to the Diaoyu Islands, marking the first complete coverage of

a Chinese Diaoyu campaign on TV

2011, Jiang went to war-torn Libya four times and was trapped with more than 30 international reporters in a

Tripoli hotel in August. He continued filing the latest updates despite the adverse circumstances

Jiang has covered a series of momentous breaking news, including terrorist attacks on Mumbai, India;

Thailand’s political turmoil; Afghan presidential election; post-election riots in Iran etc.

Reporter

Jiang Xiao

Feng

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Host of “The Tactics” on Chinese Channel, and commentator on various news programmes.

A veteran media worker who has extensive experience in journalism from reporting, editing,

and presenting for radio, newspapers to magazines.

Columnist of Singapore-based newspaper “Lianhe Zaobao” for nearly 15 years and also visiting

professor at renowned universities.

He was first posted as chief correspondent for China Radio International in European Union and NATO,

where he developed good connections with diplomatic circles.

Winner of multiple professional accolades, including the 1st China News Awards and the 1st China Radio

Awards.

Commentator

Du Ping

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Extensive News NetworkExtensive News Network Comprehensive reporting network News bureaus in major cities all over the world including New York, Los Angeles, Washington, London,

Paris, Moscow, Tehran, Tel Aviv, Islamabad, New Delhi, Shanghai, Beijing, Shenzhen, Taipei, Tokyo, Hong Kong and Sydney etc.

Partnership with distinguished content providers including AP, Reuters, Dow Jones & New China News Agency, NHK, ETTV

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Phoenix News Bureaux in Major CitiesPhoenix News Bureaux in Major Cities

New York

Los Angeles

London Moscow

Beijing

Taipei

Hong Kong

Sydney

CairoTehran

Bonn

Sao Paulo

OttawaTorontoVancouver Changchun

Washington D.C. Tokyo

Shanghai

Shenzhen

Paris

Seoul

Mexico

ChicagoSan Francisco

Madrid

Kuala Lumpur

Frankfurt Praha

Budapest

AnkaraMilano

Johannesburg

Dubai

Norway

Rome

New Delhi

Tel Aviv

Islamabad

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2015

June 15Japanese Prime MinisterShinzo Abe

July 8 &29Famous InvestorJim Rogers

July 16Former Malaysian PM Dr. Mahathir Mohamad

May 17US Secretary of StateJohn Kerry

Exclusive InterviewExclusive Interview

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Special Report LIVE

ProgrammingProgramming

Tunisian hotel terror attacks kill scores of touristsJune 26, 2015

Fifa bribery scandalMay, 2015

Taiwan water park blast injures hundredsJune 28, 2015

UK General ElectionMay 7, 2015

Greece in “Grexit” crisisJune, 2015

Russia’s Red Square Victory Day ParadeMay 9, 2015

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ProgrammingProgrammingSpecial Report LIVE

French magazine terrorist shootingJanuary 7, 2015

Taiwan plane falls into riverFebruary 4, 2015

German flight crashes on the AlpsMarch 25, 2015

Funeral of Lee Kuan Yew March 29, 2015

Nepal quake and its aftermathApril, 2015

Italy tackling huge number of illegal immigrantsApril, 2015

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Quality Program Line-upQuality Program Line-upConnecting Chinese WorldwideConnecting Chinese Worldwide

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ProgrammingProgramming

The Asian Journal

News Report

Weekend Morning News

Good Morning China

News On The Hour

Phoenix Midnight News Update

Weekend Midnight Express

Phoenix Midnight Finance Express

Today’s Headlines

Morning Financial News

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ProgrammingProgrammingNews Report

The World This WeekPhoenix Focus

Journalist on the Spot Press Conference Weather Forecast

Breaking News

Phoenix Afternoon Express

Live Focus Noontime Financial NewsOcean Forecast

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ProgrammingProgrammingFinanceFinance

Elite ConvergeFinancial Journal

Phoenix Financial Daily Report China Financial Intelligence

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ProgrammingProgrammingInformation/Commentaries

Mainland Q & A

Current Affairs DebateChina News Live

News Talk

Taiwan Weekly Focus

Global OnlineWeekend Hot Talk

Chief Editor’s Time

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ProgrammingProgrammingInformation/CommentariesInformation/Commentaries

Media Assembly

Approaches To Politics & Business

News Bulletin

Hong Kong Perspectives

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Cost-Effective Multi-Media PlatformCost-Effective Multi-Media PlatformOne-stop Winning SolutionOne-stop Winning Solution

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One-StopOne-StopIntegrated Marketing OpportunitiesIntegrated Marketing Opportunities

Phoenix Weekly

Phoenix Multimedia Platform

Phoenix New Mediaifeng.com

Phoenix Chinese

On-air

In-print On-line

Phoenix InfoNews Phoenix Movies Phoenix N.A. ChinesePhoenix CNE Phoenix HK

Phoenix U Radio

Digital Audio Broadcasting

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Captivating Quality and Captivating Quality and Loyal ViewersLoyal Viewers

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% watched Past 4 weeks

Phoenix Chinese and InfoNews are the most popular overseas regional

channels

Source: CTR-CNRS May - Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128); Channels watched in Past 4 weeks

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News Programme CompetitivenessViewers who select the channel with favorite News TV programmes ,

divided by the channel penetration rate in Phoenix homes

Programme competitiveness%(Top channels)

Source : CTR Market Research, Audience Appreciation Survey of Phoenix TV, Q3-Q4, 2014

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Must-watched channels when there is breaking/important/hot

news% agree

Source : CTR Market Research, Audience Appreciation Survey of Phoenix TV, Q3-Q4, 2014

Base: respondents who are able to receive the channels

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Profile %

Phoenix InfoNews viewers are well-educated

80% Phoenix InfoNews viewers receive professional or above education

2.6% 2.5%

33.5%

16.3%

28.0%

26.3%

35.8%

55.0%

All 15+ in 36 cities Phoenix InfoNews viewers

University+

Occupational/Technical School/College

High school

Primary or below

Source: CTR-CNRS May - Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128)Past 4 weeks Phoenix InfoNews viewers (7,292,195/2,298)

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Profile %Monthly household income

Phoenix InfoNews viewers are more affluent58% Phoenix InfoNews viewers with monthly household income RMB10,000 or

above

3.2%4.2%5.4%

3.5%

8.2%

5.5%5.6%

8.6%

7.1%

18.4%

16.7%

25.0%

28.4%

18.9%29.4%

1.2%2.6%

8.1%


RMB 15,000+

RMB 10,000-14,999

RMB 8,000-9,999

RMB 7,000-7,999

RMB 6,000-6,999

RMB 5,000-5,999

RMB 4,000-4,999

RMB 3,000-3,999

Below RMB 2,999

Source: CTR-CNRS May - Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128)Past 4 weeks Phoenix InfoNews viewers (7,292,195/2,298) Remarks - “Refuse to answer” respondents are excluded.

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Profile %

Phoenix InfoNews viewers hold higher positions

More than 60% Phoenix InfoNews viewers with managerial grade or above occupation

12.4% 7.6%

6.5%4.9%

7.6%

4.8%

30.4%

19.1%

31.2%

17.0%

24.6%

22.3%

7.7%3.9%


Civil Servant

Professionals

Company managers

Company staff

Business owners

Worker

Others

Source: CTR-CNRS May - Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128)Past 4 weeks Phoenix InfoNews viewers (7,292,195/2,298)Remarks - “Refuse to answer” respondents are excluded.

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Phoenix InfoNews viewers owned more hi-tech consumer durables

Profile %

13.5

33.0

54.7

55.7

69.2

77.3

33.1

59.0

75.3

79.7

80.2

90.2

Video camera

Tablet computer

Digital camera

Laptop computer

Desktop computer

Smartphone

Phoenix InfoNews viewers

All 15+ in 36 cities

Source: CTR-CNRS May - Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128)Past 4 weeks Phoenix InfoNews viewers (7,292,195/2,298)

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Phoenix InfoNews viewers are more financially aware Profile %

35.8

38.7

60.9

66.4

Have investments*

Intended to invest in next 12months**


All 15+ in 36 cities

Source: CTR-CNRS May - Oct 2014Universe/ Sample: Individuals 15+ in 36 China cities (148,644,608/40,128); Past 4 weeks Phoenix InfoNews viewers (7,292,195/2,298)

*including: National Debts, Stock A in Shanghai/Shenzhen, Domestic Stock B, Stock of Hong Kong/Overseas market, Bonds, Real Estate, Foreign Currency, Gold, Domestic or Overseas Futures, Collection, Fund, Insurance investment, Lottery, RMB Personal Financing, Others**including: Stocks purchase, Bonds, Buy Funds, Real Estate investment, Overseas Investment, Others.

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Phoenix InfoNews has a higher proportion of

Business Decision Makers and Affluent consumers

4 Markets: Hong Kong / Singapore / Kuala Lumpur /Taipei% profile –

BDM & AffluentIndex vs. Ipsos Affluent Survey

100

130

Ipsos Affluent Surveyrespondents

Phoenix InfoNewsviewers

23.0%

17.6%

Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix InfoNews in past 30 days (364,570)

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Phoenix InfoNews viewers are high flying consumers

4 Markets: Hong Kong / Singapore / Kuala Lumpur /Taipei

# I

nte

rnati

on

al Flig

hts

(past

12

mon

ths)

2.5%

10.8%

33.1%

70.2%

4.9%

16.5%

43.3%

77.6%

12+

6+

3+

1+


Ipsos Affluent Survey respondents


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Phoenix InfoNews viewers are more financially aware

4 Markets: Hong Kong / Singapore / Kuala Lumpur /TaipeiO

wn

ers

hip

of

Fin

an

cia

l P

rod

ucts

11.7%

21.7%

25.6%

29.0%

26.9%

50.0%

50.5%

74.6%

11.2%

25.4%

26.3%

28.5%

31.3%

55.1%

55.4%

75.7%

Offshore accounts forinvestment purposes

Other properties you own orinvest in

Unit trust fund/mutual fund

Foreign currencies as aninvestment

Privilege/priority bankingaccount

Stocks/securities/bonds

Property you are living in

Life insurance


Ipsos Affluent Survey respondents


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Phoenix InfoNews viewers love luxury products

4 Markets: Hong Kong / Singapore / Kuala Lumpur /Taipei

19.6%

30.6%

22.4%

33.0%

Own Luxury watch(US$2,000+ per item)

Own Luxury watch(US$1,000+ per item)

Phoenix InfoNews viewersIpsos Affluent Survey respondents


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廣告客戶Advertisers

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Thank You

1 August, 2015. 2 International Outlook With a Chinese Perspective.

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Transcript of 1 August, 2015. 2 International Outlook With a Chinese Perspective.