1 Athletes Assisting in Fundraising Athlete Leadership Programs.
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Transcript of 1 Athletes Assisting in Fundraising Athlete Leadership Programs.
1
Athletes Assisting in Fundraising
Athlete Leadership Programs
2 / Special Olympics
Sponsored by Special Olympics
________
Athlete Leadership Programs
3 / Special Olympics
Presenters:
What will we do in this section?
Learn about Special Olympics Fundraising
Review ALPS
Learn how to participate in Fundraising Activities
Practice doing Fundraising Activities
The Mission of Special Olympics
5 / Special Olympics
The mission of Special Olympics is to provide year-round sports training and
athletic competition in a variety of Olympic-type sports for children and
adults with intellectual disabilities, giving them continuing opportunities to develop physical fitness, demonstrate courage,
experience joy and participate in a sharing of gifts, skills, and friendship with their
families, other Special Olympics athletes and the community.
Why do you need to know this?
You are the expert on Special OlympicsAnd how it benefits you as an athlete.
SOI or your home Program may ask you to join them on fundraising calls or to thank donors/sponsors.
Find your partner(s)!
Some of you have money to give, but you need something too.
Some of you have money to give, but you need something too.
Others need money and have something to offer.Others need money and have something to offer.
Make the right matches!Make the right matches!
8 / Special Olympics
Why does Special Olympics need to raise money?What does the money pay for?
Special Olympics FundraisingSpecial Olympics Fundraising
9 / Special Olympics
Where does Special Olympics, Inc. get its funds?
Individuals 51%
Businesses 29%
Other 20%
Total 100%
10 / Special Olympics
Programs
Where does Special Olympics, Inc. spend its funds?
Fundraising
Administration
Total
80%
15%
5%
100%
11 / Special Olympics
What is a Donor?
A DONOR is someone who gives something as a “gift”.
Donor Fundraising
12 / Special Olympics
Where do donors and sponsors get the money they donate?
Individuals – Salary and/or investments
Businesses – Selling their products or services
13 / Special Olympics
Personal Reasons
Business Reasons
Why do people want to donate to Special Olympics?
14 / Special Olympics
Why do people want to donate to Special Olympics?
Personal Reasons
People want to help other people
People believe that Special Olympicshelps the people it servesBelief in our mission
15 / Special Olympics
Why do people want to donate to Special Olympics?Business Reasons
Linking your business to Special Olympics shows customers that your company cares
Employees feel good about working for a company that cares and does good things
Foundations Christmas Record grants
Civic/Service ClubsStart-up funds for new
projects
Other ReservesInvestment incomeFees from Sub-programs
Government GrantsMinistries/Agency/Divisions
Health/Human ServicesSport and Activity
DisabilityLottery
IndividualsDirect mailMajor donorsPlanned givingInternet/ Web promotionsGiving Clubs/Societies Adopt an athlete programs
CorporationsSponsorship
Cause Related MarketingCompany’s Foundation
Government Relations Community Relations
Public RelationsHuman Resources
Executive’s FundHow People
give money to Special
Olympics
Special EventsGolf tournament Dinner/danceWalkathonMovie promotionPolar plungePlane pull
Merchandising/ Licensing
Key chainsTee shirtsMugs
Research Target Prospects
Prepare and customize offer
(decide what to ask for and prepare a proposal)
Send proposal,comply with guidelines or
submit application
Results/Decision made(acceptance, Yes! rejection, No. or renewal)
Follow up with phone call letter,or email to check status
Make presentation or proposal at meeting
Set a meeting date and time
TheFundraising
Cycle
START HERE
Plan and Set Goals
Follow up with phone call, letter, or email to check status
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Talk about Customer’s Interest and Needs for giving to SO
What role will you play?
State the Project or Program you want them to fund.
Explain how it helps Special Olympics
Describe the benefits to the customer
Close the deal
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Talk about Customer’s Interest and Needs for giving to SO
What does the person or
business want or need from
their relationship with Special Olympics?
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State the Project or Program you want them to fundBe Honest
Be SimpleBe Clear
Tell what you’ll spend the money
on…And how their involvement
with Special Olympics will
meet their needs and serve
their interests
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Explain how it helps Special Olympics?
Ws are:What is the project?Who will it benefit?
Where will it happen?When will it happen?Why do we need it?
1 H is:How do we meet both
the donor and SO needs?
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Describe the Benefits to the customer
How can SO meet the person/business’s needs?
To answer this, you need to know what is important to them.
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Close the Deal
Make it easy to say “YES”
Be positive
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Role Play
Did they use the 5 steps?
What should the Athlete do differently?
What should the staff person do differently?
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The Athlete’s Role
• You as an Athlete can participate on Fundraising Meetings:
• Participate on Sponsorship “pitch” meetings
• Participate on thank you calls or meetings
• Participate on Fundraising Event Organizing committees
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The Athlete’s RoleOn these Calls/Meetings, use your Global messenger abilities to answer the questions: (bring your tools)
•What is Special Olympics?•What is your role in Special Olympics?•How do Donors help Special Olympics?•How has Special Olympics helped you personally?
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Don’t Forget!
Be sure to find out what you should wear to the meeting
Talk about their products or services, especially if you use them or know people who do!
Be prepared to talk about yourself
and how Special Olympics has helped you personally.
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Don’t Forget!
Be prepared! Don’t try to wing it.
Talk to the person you will be presenting with.
Know how much time the entire
presentation is take and how long
your part should be
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Recap
What did you learn?
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