1 All about Content Analysis Minjuan Wang ED 690 EDTEC SDSU.
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Transcript of 1 All about Content Analysis Minjuan Wang ED 690 EDTEC SDSU.
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All about Content Analysis
Minjuan WangED 690EDTEC
SDSU
What Analysis?What Analysis?
A technique that enables researchers to study human behavior in an indirect way through an analysis of their communications
The analysis of the Written contents of a communication. Examples?? Review resumes from job applicants Dream analysis
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Steps for Conducting CA Define terms
Knowledge construction, socializing, presence
Specify unit and analysis Words, sentences,
phrases, paintings, audio, video
Find data and sampling
Generate coding scheme P. 488
Interrater reliability
Analyze!!!
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Let’s look at examples Corporate Blog study Blog study: collaboration Socialization online study Let’s code together!
Choose one entry from one of the classblogs
Copy-paste to Word and then Code it together
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Quantitative Content Analysis
Identify categories
Count frequencies of word occurrence & run statistical analysis
The frequency of occurrence of “people” and “taxes” in this campaign speech
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Qualitative Analysis
Content Analysis Identifying, Coding, Categorizing the primary
patterns in the data Interaction styles in online discussion: Complexity of response Question type Levels of argumentation & negotiation Socializing Coding Scheme
Creates a scheme which clusters words and phrases into conceptual categories for purposes of counting
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Adolescent Writings of Napoleon Bonaparte
Analysis of verbal behavior scores on scales for on depression,
anxiety, & preoccupation with sickness coincide with the available
biographical evidence (childhood)
Computerized Content Analysis
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Study of Blogs
Miranda: school use Loret: corporate use
Support: Word of Mouth Jonathan's Blog Learning Circuit's Blog Coding Scheme
Mike and Nelly’s MySpace Collaboration in educational blogs John and Melisse: high ed use
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Study of Online Dating
40 Matchmaker.com profiles 20: lesbian females: 26-35; 56-65 20: gay males, 26-35, 56-65
Word count and content of descriptions Political inclination Religious inclination Photograph
Codes: Personality: use of “I”; hobbies, solo or group serious about finding a match trends in political and religious preferences
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Unit of Analysis?
Words Phrases Sentences Paragraphs Blog entires Video segments Picture… Smile…
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Sample Topics
Researching the "y2k" event
Assessing feeling of guilt or pride in discourse
Emoticons Automated Movie
Analysis
Analysis of cable news network http://www.pbs.or
g/newshour/media/cablenews/analysis_highlights.html
Use of colors in hotel brochures
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Samples
Personal Ad Content Analysis Undergraduates analyzed newspaper
personal advertisements Used ANOVA and correlation
techniques How could you do? The cultural differences Gender, SES
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More Real Studies
Seaworld.org Evaluation criteria for ???
Analysis of Pre-service teacher education programs
Analysis of Social Presence online Analysis of articles published in a
journal (p. 490)
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Challenges Content Analysis in Online Communication Webcast Text, audio, and video
important interactive and design features as well as content features
Design and implementation of coding procedures To assess the distinctive features of online
communication
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Practice Coding in Class
Look at the following sites and pick some texts
Generate one question Code the texts Look at the codes to address your
questions
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Suggested Sites:
Blog: http://edweb.sdsu.edu/courses/edtec296/ http://amandaklein.blogspot.com/
Match.com Myspace.com (if you have an
account)