1 Agility Platform Overview Enterprise Grade Cloud Management Platform For Global 2000 Clients.

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Agility Platform Overview Enterprise Grade Cloud Management PlatformFor Global 2000 Clients

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EMC’s relationship with ServiceMesh

• ServiceMesh is an EMC Select Partner– Full quota credit and 50% commission for ServiceMesh Agility

Platform sales– ServiceMesh fast-tracked into EMC Select to address market demand

for an enterprise cloud management platform

• Strong advocacy from EMC Consulting– Tom Roloff and Ted Newman

• Proven success story– EMC brought ServiceMesh in to revive the Visa Vblock engagement,

resulting in $48M order saved by ServiceMesh Agility Platform– Agility Platform is certified as VCE Vblock Ready™

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What can ServiceMesh do for EMC sales?• Drives significant new revenue

– $500k to $10M+ per ServiceMesh Agility Platform implementation– Significant follow-on revenue, even for small initial deals

• Help you sell more infrastructure and storage– Agility Platform is proven to accelerate growth of cloud footprint,

requiring purchase of additional infrastructure and storage

• Help you win against BMC, IBM, and many other enterprise cloud management and DevOps offerings

– Agility Platform is a strategic differentiator to enable new IT-as-a-Service models within large enterprise

– Agility Platform has a proven record of rapid Proof of Value (POV), rapid time-to-value, and unique value that VMware can not match

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ServiceMesh Agility PlatformA single, consolidated platform to enable on-demand, self-service IT operating models for Global 2000 enterprises

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Journey to IT-as-a-Service

Virtualize Private Cloud Hybrid Clouds IT-as-a-Service

Improve asset utilization and ROI

Defer data center build outs

Launch initial private cloud

Self-service access and on-demand provisioning

Policy-driven cloud governance

Redundant service options with low switching costs

Broadly adopt utility cost model with chargeback

Optimize variable-to-fixed costs by project

Transparent linkage of demand, capacity, and costs

Compressed SDLC and tool chain automation

IaaS and PaaS standardization

Fully transparent and auditable service usage

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ServiceMesh Customer:

Commonwealth Bank of Australia (CBA)

Michael Harte, CIO of

CBA

“We’ve gone from spending 50% of our operating budget on infrastructure to just 26%. A nearly 75% investment in apps and information rather than infrastructure – that’s huge.” (Wall Street Journal, June 27, 2012)

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ServiceMesh Customer:

Commonwealth Bank of Australia (CBA)

Michael Harte, CIO of

CBA

“We’ve gone from spending 50% of our operating budget on infrastructure to just 26%. A nearly 75% investment in apps and information rather than infrastructure – that’s huge.” (Wall Street Journal, June 27, 2012)

Increase Innovation More budget allocated to innovation. App update/deployment pace up almost 3x, from 1,200 to 3,000 changes a month.

Lowered Costs for “Keeping Lights On”Cut IT operations costs by $100 million a year.

Total IT Budget

Innovation Operations

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Applications and Platforms Drive Business Value… not

Infrastructure

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Other ServiceMesh Customer Results…

• From 76 days to 24 hours to provision custom 3-tier Java development platform.• From 84 days to 30 minutes

to provision self-service SAP platforms and modules.• From 128 days to 24 hours

to provision custom WebLogic development platforms.

“My vision for this organization is to enable us to compete for any business we want against any competitor, and give them all the tools necessary for them to win that business. And that’s what we’re doing.”

–Vice President, Global Financial Services Company

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Custom WebSphere platform… 15 VMs, auto-scales, 45 min to deploy.

Self-service portal

One-clickStart using it

Enterprise workloads are complex…Agility Platform is designed handle it

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Agility Platform’s Blueprint Designer for cloud portable applications and platforms

2. Policies govern and optimize deployments based on cost, capacity, and other requirements.

1. Blueprints provide an application abstraction that can

be deployed to any cloud.

4. Applications are automatically deployed and orchestrated for the selected cloud

3. Users can override default policy decisions for further “what if” analysis based on real-time cost

and resource availability.

Web Servers

App Servers

Database Servers

Load Balancer

Firewall

Blueprint

Web Servers

App Servers

Database Servers

Load Balancer

Firewall

Master Slave

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Cloud Governance Needs to be Application-centric and

Extensible

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Policy-driven governance is an enterprise requirement

Without Policies: With Policy-Driven Governance and Orchestration

Approval Delays

No Audit Trail Wrong EnvironmentUnsecured Data

Wrong Permissions

Governance and Lifecycle Management

Policies optimize placement of workloads

Policies control access to self-service resources

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Single consolidated control point for governance, orchestration, and delivery

Policy

Policy

Policy

Policy

Governance/Security

Workload placement policies

Regulatory compliance policies

SLA policies including autoscaling

Security zones policies for each SDLC stage

Lifecycle event policies for each SDLC stage

Access control and entitlement policies

Orchestration policies for SOE compliance

Configuration management policies

Storage tier policies

Backup and failover policies

VM quotas and scheduling

Metering/charge back policies

Much more…

Roles

Rights & Permissions

Projects Orgs

Network

Infrastructure

Compute Storage

Applications & Platforms

OS

Agents/Utilities

Middleware

App Config.

Data

Code Dev Policies Ops Policies

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Enterprise governance made simple with a powerful, extensible policy engine• Custom policy creation based on an extensible meta-model• Visual policy editor to create complex, business level policies

Fine-grain policy enforcement across a broad range of objects Edit via a drag-and-drop palette or XML code

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Orchestrate and control your application lifecycle in

the cloud

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Cloud-based Application Lifecycle Orchestration and Governance

Design Develop Test UAT Operate

git

Accelerating the enterprise SDLC

Model cloud portable applications of any scale and complexity

On-demand deployment and orchestration across hybrid clouds

Extensible, application-centric policies for governance and security

Release automation with automated code deployment across stages

Continuous compliance and configuration management

Visibility and cost transparency from app-to-infrastructure

Open/flexible to work with existing IT ecosystems and tool chains

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Agility Platform’s Release Manager

Visual dashboard to promote application code and environments across SDLC stages.

Customize lifecycle stages and approval processes.

Integrates into existing tool chains.

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Continuous Compliance and Configuration Management

Continuously monitor compliance of apps, platforms, and entire SOEs… not just infrastructure.

Use Agility Platform’s application-centric policies and event correlation capabilities for sophisticated remediation actions.

CMDB

Automatically monitor and detect drift

Notifications, alerts, and approval workflows

Integration with CMDBs

Orchestrate and configure at deployment

Puppet Agent

Master Server

Automatically enforce desired configurations

Integration with other 3rd party systems

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Agility Platform provides a catalyst for DevOps success

Blueprint

Puppet Puppet

Puppet

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Faster cycle times and tool chain automation via an Enterprise Cloud Ecosystem

Amazon

Salesforce.com

External Cloud

Rackspace

Security

Proxy integration(Socks/HTTPS)

Storage

VMFS

Identity Mgmt

Oracle OAM

Configuration Management

Puppet

Reporting/ Chargeback

Ariba

PaaS

SaaS

SavvisAzure

Terremark

Amazon S3

Google Apps

Eucalyptus

SAP

ClamAVMcAfee AV

Performance MonitoringGangli

a

Host Intrusion detection (OSSec, Commercial, Juniper)

File system encryption (Win/Linux/Solaris)

VPN (OpenVPN,Amazon VPC)

LDAPKerberosSAML

Active Directory

RSA ClearTrust

Netegrity

Apprenda

Microsoft System Center Config Mgr

Collectd

Internal Cloud

vSphere/vCenter

Microsoft System Center

VLAN mgmt (Juniper)

Host Firewalls(IPtables/Windows firewalls)

Hypervisor-based firewalls

(Vmsafe, Juniper)NFS

Blade Logic

Microsoft System Center Orchestrator

NetworkServices

DNS

DHCP (InfoBlox)

NTPDevelopme

ntTool Chain

Subversion

Team Foundation

ServerJenkins CI

FujitsuExternal Key Store (SafeNet, Cryptsoft)

OpenStack

Orchestration

IaaS

Cloud FoundryIBM WebSphere

Hadoop

Oracle WebLogic

vCloud Director

Load Balancer (F5)

HP Operations Orchestration

Microsoft System Center Ops Mgr

Chef

QualysGuard (scanning/detection)

Swift

SAP

PureshareJasper

HP NIMC

Splunk

Jira

EclipseVisual Studio

Git

HP Cloud

Dell

CSC

Cloudstack

vFabric.NET

Cisco Process Orchestrator

BMC

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Comparison of Agility Platform to VMware

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Agility Platform – capabilities that span cloud infrastructure to applications

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Enterprise CMP Requirements To Enable Cloud-Based IT Operating Models

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vCloud Director, vCenter, MS System Center, Azure, EC2, Fujitsu, Terremark, Savvis, CSC, Dell, OpenStack,

CloudStack, HP Cloud, Rackspace, others.

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VMware gap:• Multiple overlapping tools that are not integrated• Lack of centralized governance• No application release automation across SDLC stages • Limited to infrastructure-centric runbook automation• Severely limited beyond vSphere-based clouds

Agility Platform comparison to VMware

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Enterprise CMP Requirements

vSphereCloud

vCenter Configuration Manager

vCenter Ops Manager

vCloud Director

vCloud Networking and Security

vFabric Application Performance Manager

EC2

vCenter Orchestrator

vCenter Server

vFabric Hyperic

vFabric Application Director

vCenter Chargeback Manager

vCenter Infrastructure Navigator

vCloud Connector

vCenter Operations Manager



vCloud Automation Center

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VMware Cloud Product Portfolio


vFabric APM

vCenter Operations vCloud Director

VMware-based Private or Public

Clouds

VMware IT Business Mgmt Products

• Application modeling and deployment

• Cloud resource management

• Cloud Infrastructure monitoring and analytics

• “Business-level’ App monitoring and analysis

Non-VMware Private & Public

Clouds &PaaS

Environments


• Workflow-based workload deployment

vCloud SuiteManagement Tools

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VMware Cloud Product Portfolio – Critical Gaps


vFabric APM



Clouds







Clouds &PaaS

Environments




• No governance controls• Cloud support limited to vSphere and EC2• No application release automation across SDLC stages

• Infrastructure-centric runbook scripting approach to governance• Cloud support limited to vSphere, EC2, and 1-2 others• No application release automation

• Infrastructure-centric cloud resource manager • Limited to vSphere based cloudsNo integration between

tools

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VMware Cloud Product Portfolio – Critical Gaps


vFabric APM



Clouds







Clouds &PaaS

Environments




•Multiple overlapping scripting/policy tools with no integration between tools•No app-centric governance• Limited access to non-vSphere clouds•No application release automation across SDLC stages

• No governance controls• Cloud support limited to vSphere and EC2• No application release automation across SDLC stages

• Infrastructure-centric runbook scripting approach to governance• Cloud support limited to vSphere, EC2, and 1-2 others• No application release automation

• Infrastructure-centric cloud resource manager • Limited to vSphere based cloudsNo integration between

tools

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Agility Platform is a single integrated platform to address enterprise CMP needs


vFabric APM



Clouds







Clouds &PaaS

Environments


•Single, fully integrated platform

•Extensible policies for app-centric governance

•Support for 16 different clouds, both internal and external

•Application release automation and SDLC acceleration

• And much more….• Automated config mgmt

detection & remediation• Cloud migration planning

modules• End-to-end security model• Cloud provider

benchmarking• more…

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vFabric APM



Clouds





Clouds &PaaS

Environments


Agility Platform can drive additional licenses for complementary VMware products

vCenter and vSphere

Additional Licenses+

+

+

+

Additional Licenses

Additional Licenses

Additional Licenses

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4 things to remember…..

• Agility Platform is a comprehensive, purpose-built CMP for enterprise customers

• Applications and Platforms Drive Business Value… not infrastructure

• Cloud Governance must be application-centric and extensible

• Application Lifecycle Acceleration is a priority for large enterprises today

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More EMC sales content is online…

www.servicemesh.com/emc

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Backup

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BMC Application Problem Resolution

BMC gap:• Must sell significant services to integrate their software• Multiple overlapping management interfaces• Automation is distributed across 5 products• Vendor lock-in with BMC ITOM tools and architecture

Agility Platform comparison to BMC

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Enterprise CMP Requirements



BMC Cloud Lifecycle Management

BMC Atrium ITIL Service Level Management

BMC Cloud Operations Management

BMC Server Automation BMC Network Automation

BMC Application Automation

BMC End User Experience Management

BMC Release Process Mgmt

BMC Application Diagnostics

BMC Cloud Lifecycle Management

BMC Middleware Automation

BMC Atrium Orchestrator

BMC Atrium Orchestrator

BMC Atrium OrchestratorBMC Atrium Discovery and

Dependency Mapping

BMC Atrium ITIL Service Level Management

BMC Cloud Operations Management

BMC Atrium ITIL Service Level MgmtCl

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1 Agility Platform Overview Enterprise Grade Cloud Management Platform For Global 2000 Clients.

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