1 Advertising Model 3/ 8/2001 이현주. 2 Advertising Model Revenue-generating models The...
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Transcript of 1 Advertising Model 3/ 8/2001 이현주. 2 Advertising Model Revenue-generating models The...
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Advertising Model
3/ 8/2001이현주
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Advertising Model
Revenue-generating models The advertising model only works
when the volume of viewer traffic is large or highly specialized
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Generalized portal
Ex)Yahoo!, AltaVista Generic or diversified content or
services High volume traffic
Profitable advertising Diversification of site services
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Personalized portal
• Customization of the interface and content
• Ex)MY.Yahoo!, My.Netscape• The profitability of this portal in based
on volume and possibly the value of information derived from user choices.
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Attention/Incentive Marketing
• Pay for attention model• Ex)CyberGold
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Free Model
• Give users something for free• Ex)FreeMerchant(site hosting),
BlueMountain(e-cards)
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Bargain Discounter
• Sell goods typically at or below cost, and seek to make a profit largely through advertising
• Ex)Buy.com
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