S

ADELE 21

AudienceThe album shares the folk and Motown soul influences of her debut album 19, but was further inspired by the American country and Southern blues music to which she had been exposed during her 2008–2009 North American tour An Evening with Adele. Composed in the aftermath of the singer's separation from her partner, the album explores themes of anger, revenge, heartbreak, self-examination, and forgiveness. The demographic target audience for Adele’s Album 21 are straight women who have been in love and heartbroken. the psychographic audience are based on young women or females who are strivers, mainstreamers etc.

Adele’s Album is targeted at mainstreamers and this is a large segment. They make up 40% of the UK population and they value security.

Promotional

MaterialIn the months leading up to the European release of 21, Adele embarked on a promotional tour across Europe, performing on the UK's Royal Variety Performance on 9 December 2010, the finale of reality singing competition The Voice of Holland on 21 January 2011, and on BBC Radio 1's Live Lounge on six days later. On 24 January 2011, during the week of the album's UK release, she performed an acoustic set of selected songs from 21 at London's Tabernacle music hall, which was screened live on her personal website. Adele performed "Someone Like You" at the 2011 BRIT Awards ceremony, which was well received and resulted in an incremental sales increase for both her albums 19 and 21.

Reviews

“Adele has somehow become the

only age demographic crossover in

recent memory, being able to

appeal to someone who is 50 just

as easily as someone who is 15.”

S http://www.prefixmag.com/featu

res/adele/rolling-in-the-

deep/54656/

Success

S Adele has used minimal

promotional techniques

but due to her soulful

music and story behind

her lyrics she has

become widely

influential and broken

many records due to the

success of her album.

In November 2011, Adele won three American Music Awards including Favorite Pop/Rock Album for 21. In February 2012, Adele won the Grammy Awards for Album of the Year and Best Pop Vocal Album for 21, Record of the Year, Song of the Year and Best Short Form Music Video for "Rolling in the Deep", and Best Pop Solo Performance for "Someone Like You”. 21 debuted at number one on the UK Albums Chart on 30 January 2011 with first-week sales of 208,000 copies. Adele became the first living act since The Beatles in 1964 to have two UK top five albums and singles simultaneously. A week later, when 19 rose to the runner-up position in its 102nd week of release, the singer became the first act to occupy the chart's top two spots since The Corrs in 1999.

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h?v=rYEDA3JcQqw