1

A CIO’s Perspective on IT

Larry Schork(408) 406-6909

lschork@earthlink.net

Outline

About the Speaker

What is IT’s Domain

IT’s Value Proposition

Enablers/Inhibitors

Startups

Case Studies

Looking Forward

About the Speaker - Brief History

Account Manager/Professional Services– Mainframes – COBOL/4GLs

Consulting– Mainframe, Mini, PCs

Senior IT Project Manager – Apple/Sun– Large deployments

– Technology

CIO – Rational/Metricom/Loudcloud/Whoosh

Fundamental Questions

IT, IS, MIS, DP, CIS - ???

Why Does IT Exist?

What Value Does IT Have?

What is IT’s Scope?

Does IT Really Matter?

IT Components

Infrastructure – Data Centers/Servers/Disk/Telephony/PC

Network – Devices/Connections/Remote Offices

Middleware – Mail/Directory/Web

Applications – ERP/CRM/SFA

Internet – Portal/Data Warehouse/Ecommerce

Sales Leads/Opportunities/

Tracking

Contracts/Legal

Billing

SalesOrder

SupplyCloud

Project Kickoff/ProjectResource

Management

Capacity Planning/Forecasting/Reporting/Operations Analysis

DatacenterBuildouts

Finance(AP,AR,GL,

Fixed Assets)Profitabiility

Reports

Projects/TasksManagement

CustomerRollout

Opsware

Business Systems Architecture - Customer Deployment Lifecycle

CustomerInformation

CustomerInformation

Customer 's Order(Services,qty)

Usage

Handover to theNOC

Post Roll outsupport

sf.com

OracleOrderEntry

Spin/Truth

PortalInfranet

Remedyand

ProjectAccounting

Remedy

OracleFAOM

BOM

OraclePO

ServiceCredit Units

DW

Remedy

Requisitions/PO's

Requisitions/PO's

Assets/InventoryInfo from ClearOrbit

and the Scan

TimeSlipsExpenses

(Entered viaOracle Self

ServiceForms)

AccountsReceivable

Remedy

TIBCO

TIBCO

MLC

ChangeRequests,TroubleTicketInformation

Remedy

Marketing?

OracleBOM

OracleInv entory

Quote-To-Order

CustomerInformation

DiCarta

CustomerInformation

Customer Information System/CRM System ?

Billing InfoServicesPurchasedServicesUsed...

DataCenterBOM

TIBCO

TIBCO

Metricom OSSSystem Interaction Diagram

09/15/99

WebBrowser

System

SMSAPI

SubscriberDatabase

SubscriberInfo

JournalFile

TransactionDetails

NameServ erAPI

NameServ erMessages

NameServ erDb

Data File

BillingSystem

Franchise Fee Data/Price List

OracleFinancials

Inv oiceTransaction

Conf irmation

Billing SummaryReport

Log File

On-DemandUplif t

Billing dB

ModemManuf acture

ModemInf ormation

Subscriber Uplif tOption

Log Daemon

SMS to NSReconcillation

NS Import Record Server(Nameserver)

Metricom OSS Architecture - Current Network

`

Houston

Yin

Fahrenheit (Firewall Sof tware)

wwwwww

Local Director

UU.NetPacBell

Yang

The web site resides outside the f irewall.Clients communicate with it v ia SSL connection.

The web serv er communicates back to the Oracledatabase v ia a TCP socket on a port in the f irewall.

The web serv er also communicates to thenameserv er v ia a TCP socket.

Monitoring and statistics

Web ServerStatistics OSS Subscriber Database

Batch transf er host(Prov ides Secure FTP DropBox f or Reseller)

FIREWALL(Protecting MCOM

Network)

internet router internet router

Webserv ers(Support f or Redundancy and Failov er)

Load Balancing

SMS System DB ComponentsOracle DB (Oracle 8i)OSS Stored ProceduresOSS Batch Applications- Process NS Uplif t File- DB Compare OSS/NS- Reseller Batch Transactions- Manuf./Dist. Modem Load

Reseller Access From Internet Using Web Browser

Apache Web Serv erNew Atlanta's Serv let ExecOSS Web PagesOSS Jav a Serv lets - Transact. Proc.OSS JDBC Connection thru FirewallOSS UtilitiesOSS Secure Connection to Name Serv er

T1 Link f rom Santa Clara

Connection established by IP SocketConnection from Servlet Server

ResellersResellers

FS4(Name Server)

Captures Statistics f or webserv er traf f ic.

IT’s Value Add

Business Enabler/Partner

User Empowerment

Cross-Functional Perspective

Driver for Business Process & Change

Customer Service Orientation

Provider of Technology Infrastructure

Enablers

Applications Availability

Technology Improvements

Help Tools – IT & End User

Reduced Costs

Emerging Standards

Knowledge Base

People Skills

Inhibitors

Executive Understanding

Execution Speed

User & Vendor Management

Costs

Communication

Startup Challenges

Business Alignment – No Maturity

Focus – Can Change

Delivery – Aggressive Timelines

ROI – Does it Make Sense?

Staffing – Lack of Resources

Technology – What to Choose?

Infrastructure – Little

Cash

Case Study – Rational SW

Business – Software Company (Rational Rose, Visual Modeller, Clearcase)

IT challenges– Infrastructure/Team/Limited Budget– Growth & Business Integration

Implementation– Resources through Acquisition– CRM Implementation

Results– CRM less than Successful– Infrastructure Outsourced ($18M - $42M)

Case Study – Metricom

Business - Nationwide Wireless Internet Network -

IT Challenges– Limited Systems to Support Business– Skillsets & Process– Engineering

Implementation– RF Design & Deployment Tools– OSS – Required for Funding– Network Support Systems

Results– Successful Deployments– Not Able to Save Company

Case Study – LoudCloud

Business – Managed Service Provider

IT Challenges– Exploding Growth – People, Locations– Matruity– Implosion

Implementation– ERP/Data Warehouse/KnowledgeBase– Support Systems– OSS

Results– Successful Support– OSS Not Deployed – Business Sold

Case Study – Whoosh

Business – Wholesale Broadband Wireless

IT Challenges– Exploding Growth – People, Locations– Maturity– Implosion

Implementation– ERP/Data Warehouse/KnowledgeBase– Support Systems– OSS

Results– Successful Support– OSS Not Deployed – Business Sold

Future Positives

Competency – IT & Business

Technical Capabilities

Reduced Costs

IT Recognition

Career Challenges

Outsourcing - Short Term or Long Term

Reduced IT Demand

Competitive Job Market

Complexity

Salary Issues

Q&A

Ramp

UpperLanding

A/C

PBXBreaker Panels

Build Room

VM

Ceiling Height: 9' 6" AFFFlooring: 6" Raised FloorLighting: Building StandardEmergency Light Fixture: YESBackboard: 3/4" Fire Rated Ply wood, Painted

Customer Name: Metricom, Inc.

Customer Contact: Larry Schork

Customer Address: 333 W. Julian Street, San Jose, CA

Drawing Title: Server Room #329

Revision Date: April 14, 2000

Revision Number: 01

1740 Technology Driv eSuite 340

San Jose, CA 95110P: (408) 441-5000F: (408) 441-5050

Scale: 1/8" = 1' 0"

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