1 © 2017 Genius Brands International, Inc. All rights ... · 4 © 2017 Genius Brands...

1© 2017 Genius Brands International, Inc. All rights reserved.

®


BABY GENIUS®: AN EVERGREEN BRAND TRUSTED BY MOMS, CREATED WITH EARLY CHILDHOOD DEVELOPMENT EXPERTS

• The only toddler brand to align with and encourage a child’s natural development

• Created in consultation with early childhood development experts

• Mealtime, playtime, entertainment time become learning opportunities for toddlers

• Easy to merchandise and easy for Moms

• Supported by comprehensive, multi-category national relaunch and marketing


CURRICULUM DEVELOPMENTDeveloped in consultation with Stanford University Professor Emeritus Don Roberts.

Donald Roberts received his A.B. from Columbia University (1961) and his M.A. from the University of California at Berkeley (1963). He earned his Ph.D. in communication at Stanford in 1968, then became a member of the department faculty, serving as Director of the Institute for Communication Research from 1985-1990 and from 1999-2001. He chaired the department from 1990-1996.

Roberts teaches undergraduate and graduate courses on communication theory and research and on children, youth, and media. His primary area of research concerns how children and adolescents use and respond to media, a topic on which he has written extensively.


DJ VINKO TEMPO OBOE FRANKIE ROSIE LOLA

CHARACTERS


DJThe lovable, lisping, thoughtful dinosaur & leaderPicture a big, green Seth Rogan with a slurpy lisp. That’s DJ, the leader of the Genius gang. DJ is the biggest of the group and with a heart to match. DJ is the unifying element of the group, and the others love and admire him.

DJ’s most valuable asset is that he sees the positive side of everything. He’s encouraging and never lets his buddies think for a second that they can’t achieve their goals. If anything, he’s sometimes too enthusiastic, and his dreams can be as big as he is. DJ got his name because he likes to play tunes, and his track-scratching antics are wicked. Like all of his pals, DJ loves to dance. But watch out! His hip-bumping and butt-bumping gyrations can leave marks.

CHARACTERS


VINKOThe super star super bearIf Will Ferrell had fur and a passion for honey, his name would be Vinko. Vinko is a dreamer, and his dreams are all about being famous. He just knows he’s destined to be the most awesome bear in the universe.

Mars, and he’s got the spacesuit to prove it. The next day he’ll be wearing a Rube Goldberg arrangement of recycled parts

superhero.

Vinko isn’t just waiting around for life, he’s ready for it. He carries virtually everything on himself at all times. He can reach into his fur and pull out an electric guitar...or a lawn mower... or a hang glider.

He also loves to dance. It’s his favorite way to release energy. He’s not very good at it, but he doesn’t care, so long as his body is moving. He makes up all kinds of insane dance moves: the butt wiggle, the belly bounce, the face tap (yes, he tap dances on his face). But don’t let him break dance ‘cause he’s a much better breaker than dancer.

CHARACTERS


TEMPOThe cool tiger with a hot beat!In a word, Tempo is cool. He’s got the beat. Unlike the others, he’s got his act together. Imagine Samuel L. Jackson with shades and a tail and you’ve got Tempo. Tempo’s a tiger of few words and often speaks in two-word sentences: “He’s cool!” -- “That’s hot!” --

his wisdom.

Tempo doesn’t take anything seriously ‘cause he’s very Zen, in a beatnik sort of way. If Vinko told a bad joke, Tempo might say, “Bro! That joke was mystical. Like the sound of one hand clapping.”

What other instrument could a cool cat play than the sax? And what other dance would be his favorite than soft-shoe? He slides

tail, too.) Tempo can break the laws of gravity and tap dance up the walls and across the ceiling. That’s because he’s so cool, he has laws of his own.

CHARACTERS


FRANKIESoft, sweet and hopelessly naïveFrankie is everything you’d want in an elephant friend (assuming you wanted an elephant friend). She’s thoughtful, kind, warm-hearted and sweet as cotton candy. Unfortunately, her brain is a bit like cotton candy too. To call her an airhead would be insulting to the air.

With an adorably naïve voice and attitude like Lisa Kudrow, Frankie is the heart and soul of the Genius gang. She’s very protective of others, and if anyone even thinks of threatening her pals, she can trumpet so loud it literally blows them away.

Frankie loves to dance ballet and can stay in the air an amazingly long time. The secret to Frankie’s lightness of foot is that she

pink bubblegum bubble. Then she ties a knot in her trunk and

volleyball. She just giggles ‘cause it tickles. And when she gets really

don’t worry, she instantly comes back together again (though it’s sometimes hard to get her off your face).

CHARACTERS


OBOEThe brainy, British, bananaphobic monkeyImagine Steve Carell with big ears, a bigger brain and a British accent. That’s Oboe. He’s a pedantic, didactic, erudite simian Einstein. Unfortunately, no one understands a word he says. He gets so deep into details he puts his pals to sleep.

Fortunately, slow-talkin’ Tempo knows how to distill Oboe’s diatribes into a few simple words that the others can understand. “I detect my neural synapses resonating with you, eliciting a higher level of

digs you!”

Yes, Oboe is smart. He always gets the science right. But his conclusions are always wrong. “Due to the low pressure front raising the barometric pressure there will be no rain today,” he would say just before a cloud moves over his head and a thunderstorm dumps on him. “Anywhere else but here,” he would dryly add.

The others try to help Oboe overcome his analytical barriers, but he comically fails at every attempt to get

CHARACTERS


ROSIEThe shy bunny with a short but funny fuse!If you had a really big shoehorn and stuffed Melissa McCarthy into a tiny little rabbit body, you’d have Rosie. But don’t let her cute looks fool you. She is one scrappy little rabbit. Not threatening, just funny, like Scrappy Doo with bigger ears.

For example, if a really big bully knocked her ice cream out of its cone, her eyes would narrow, her face would turn red, and she’d scream a string of childish staccato insults like “YOU BIG BOOGER-HEAD, ICKY-STINKY POOPY-FACE BULLY!” It’s as if she has no idea how small she is. And amazingly, the bully wouldn’t either!

Despite her tiny size, Rosie acts like she is a black belt in hop kiddo. She kicks her feet wildly as if they were deadly weapons. She spins her ears like nunchucks. She

Crouching Tiger, Hidden Bunnythat everyone believes she’s the toughest kid in town.

When it comes to music, Rosie is the real rock star of the group. She plays drums. Not just a toy drum but a full 10-piece drum set. Her drumsticks are nearly as big as she is. But that doesn’t stop her from slamming the skins like a wild Energizer bunny. The Muppets’ Animal has nothing on her.

CHARACTERS


LOLAShe’s one feisty in-your-face poochIf Miley Cyrus were a perky pooch, she’d be Lola. Lola is feisty, with loads of attitude, and even more opinions. She’s a can-do girl who is not shy to let you know that girls can do anything. She’s not the slightest bit intimidated by boys or bigger kids or the toughest challenges.

Lola’s greatest strength is her competitiveness. She knows that with enough drive and practice, she can be the best at anything she does.

that are totally off-the-wall, herky-jerky spaz attacks. She loves to sing and make up song lyrics but has an off-key howling voice. But it

Lola and Rosie are BFF’s and can be an amazing team when they

so can the laughs!

Lola can be really feisty when she doesn’t get her way. She gets in the face of anyone who disagrees with her. She’s especially protective of her Genius buddies and will do anything for them.

CHARACTERS


LEARN & GROW™ PROGRAM: “PRODUCTS WITH A PURPOSE”As kids transition from infant to toddler, every waking moment is a time for discovery and development. Baby Genius® products with a purpose engage with kids at these critical stages in relevant ways to guide and encourage their development. They also provide parents with the guidance they need to make every experience an enjoyable learning experience.

6-12 MONTHS 12-18 MONTHS 18-24 MONTHS 24-36 MONTHS

proud explorerLearning to walk

and talk.

Products that teach words, shapes, and

colors.

curious learnerWanting to know how

things work.

Products that engage kids to

experience things for themselves.

independent doerBecoming more

independent.

Products that encourage kids to make decisions.

0-6 MONTHS

discovererStarting to crawl &

Products that encourage self-

discovery.

safe havenWanting to feel safe and secure.

Products that nurture and

soothe.


PACKAGINGDISCOVERER6-12 months

PROUD EXPLORER12-18 months

CURIOUS LEARNER18-24 months

INDEPENDENT DOER24-36 months

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RETAIL REINTRODUCTION: FALL 2015 AMAZONExclusive launch on Amazon consisting of major promotional tools to build awareness and maximize exposure.

• Dedicated brand store• Key ad placements for launch and

through Holiday 2015 - ad value over $250,000

- Banner ad: Toys & Games homepage coinciding with launch - Featured brand logo - Deal of the Day scheduled for Fall Holiday 2015 inclusive of GNO

- Ongoing sparkle ads and other key ad placements - Key item and brand inclusion in Holiday 2015 Toy Catalogue• Ongoing market outreach via Vine,

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MARKETINGBaby Genius®

interest through an extensive and comprehensive marketing campaign.

• Satellite Media Tour across top 20 demos for Holiday 2015• Featured segment on Hallmark Channel’s Home & Family • Targeted Facebook advertising campaign• Other vehicles promoting Baby Genius Don Roberts and Learn and GrowTM System• Blogger campaign actively underway, generating over 3 million monthly visitors and

impressions:

Blog Name Unique Monthly VisitorsCloser Weekly 1.4 millionGrandparents.com 850,000Famadillio 200,000Woman’s World 130,000First for Women 100,000Week 99er 88,000Detroit Mom 65,900The Life You Live 50,000She Scribes 47,000New Age Mamma 45,000Mom Wife Busy Life 35,000

Mom Spotted 35,00015


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DVD


• Developmental/Interactive Toys

• Plush/Wooden Puzzles/Activity Books

• Feeding

• Musical Instruments

• DVD

BABY GENIUS RETAIL DISPLAY

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CONTACT

Genius Brands International301 N. Canon Drive, Suite 305Beverly Hills, CA 90210+1 424 [email protected]

1 © 2017 Genius Brands International, Inc. All rights ... · 4 © 2017 Genius Brands...

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Transcript of 1 © 2017 Genius Brands International, Inc. All rights ... · 4 © 2017 Genius Brands...