1. 2 3 4 5 6 7 8 The Four Ps of Marketing Product Any goods, services, or ideas that we wish to...

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1 What is Marketing? D ale M .Stephens,Specialist U tah State O ffice ofE ducation A pplied Technology E ducation Services 250 E 500 So,P.O .B ox 144200 Salt Lake C ity,U tah 84114-4200 Phone (801)538-7867 Fax (801)538-7868 E m ailaddress— dstephen@ usoe.k12.ut.us

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Transcript of 1. 2 3 4 5 6 7 8 The Four Ps of Marketing Product Any goods, services, or ideas that we wish to...

Page 1: 1. 2 3 4 5 6 7 8 The Four Ps of Marketing Product Any goods, services, or ideas that we wish to sell. Goods, Services, or Ideas Defining Target.

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What is Marketing? Dale M. Stephens, Specialist

Utah State Office of Education Applied Technology Education Services

250 E 500 So, P.O. Box 144200 Salt Lake City, Utah 84114-4200

Phone (801) 538-7867 Fax (801) 538-7868 Email address—[email protected]

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Marketing Did you know?

1 2 3 4 5 6 7 8

1/3 JOBS IN USA AREMKTJOBS

LU-BRICAN

T

TRANSFERABLE SKILLS

EX-CITING WORK

WITH

PEOPLE

$HIGHEST/LO

WESTPA

Y

60% CEO

’S AMERIC

A HAV

E MKT BAC

K

CORNERSTONE OF EN-TREPRENEURSHIP

25% GROWTH IN USA

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MarketingMarketing

2 Lubricant

8 25% Growth in USA

7 Cornerstone Entrepreneurship

5 $ Highest/Lowest Pay

4 Exciting Work With People

6 60% CEO’s in America

3 Transferable Skills

1 1/3 Jobs in USA

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Definition of Marketing

Marketing is the process of developing, promoting,

and distributing products in order to satisfy customers’

needs and wants.

Develop Promote Distribute

Products

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What Are Products?

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Car Food Home Clothes

Goods Ideas

Services Hospital TV Repair Auto Mechanics Carpet Cleaning

Internet Training Computers Printed Materials

Short Definition of Marketing: “The promotion of goods, services, and ideas.”

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What do we learn in M arketing?

The Four Ps Of Marketing

1. Product 2. Place 3. Price 4. Promotion

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The Four Ps of Marketing

ProductAny goods, services, or ideas that we wish to

sell.Goods, Services, or IdeasDefining Target Markets

Product Design or ContentQuantities

Quality: Standard/DeluxeGuarantees or Warranties

PromotionMaking potential customers aware of a

product in a positive way so they will want to buy it.PackagingAdvertising

Personal SellingSales Promotion:

Coupons, Discounts

 

PriceDetermining a dollar amount at which we can

sell the product.Costs:

ProductionWholesale / Retail

Compare to CompetitionProfit Margin

Value

PlaceDistribution is getting the right product to the

right place at the right time in the right amount and in the right condition.

(For example: You don’t want parkas delivered to a service station in Las

Vegas!)

Distribution

Storage & Warehousing

Transporting

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The 7 Functions of Marketing

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The Four Ps

1. Product 2. Place 3. Price 4. Promotion

The 7 Functions

1. Financing 2. Pricing 3. Promotion 4. Product/Service Mgmt 5. Distribution 6. Selling 7. Information Mgmt

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The Marketing Specialist’s Responsibilities

Evaluate/ Accreditation Inservice Curriculum MEG Association DECA/ DEX State Advisory Board Licensing Liaison Teacher Support

Marketing Fashion Merchandising Sports/Entertainment Retailing/School Store Travel & Tourism Real Estate Management Principals Customer Service International Marketing Entrepreneurship Economics Internet Marketing Advertising & Promotion

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CIP Codes www.usoe.k12.ut.us/ate/Marketing/market.htm

Skills Certification (Tests)

MarkEd LAPS

Mastery Learning

Traditional Curriculum

& Self Paced Curriculum

State Proficiency Certificates

80% Mastery

$ $ $

Academic Standards & Objectives

Performance Competencies

MARKETING Curriculum Concepts


RFP - Services and Goods

RFP - Services and Goods

THE SILK ROAD: MOVEMENT OF GOODS AND IDEAS

THE SILK ROAD: MOVEMENT OF GOODS AND IDEAS

Advertising Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.

Advertising Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.

07 mkt goods&services

07 mkt goods&services

Goods and services

Goods and services

14 Goods Services Tax

14 Goods Services Tax

Invention, Innovation & Creativity. Where do you find new ideas? Newspapers, Magazines & Publications Trends, Goods/services that appeal to people.

Invention, Innovation & Creativity. Where do you find new ideas? Newspapers, Magazines & Publications Trends, Goods/services that appeal to people.

Lect4stud Designing Goods & Services

Lect4stud Designing Goods & Services

Goods & services tax(gst)

Goods & services tax(gst)

goods and services tax

goods and services tax

People, Goods And Ideas

People, Goods And Ideas

Powering the exchange of capital, goods and ideas

Powering the exchange of capital, goods and ideas

PROCUREMENT DOCUMENT: GOODS / SERVICES

PROCUREMENT DOCUMENT: GOODS / SERVICES

THE CONSUMER GOODS AND SERVICES INDUSTRYcgso.org.za/dl/code of the consumer goods and... · goods and services to the consumer; 3.1.10 “Consumer Goods and Services Ombudsman”

THE CONSUMER GOODS AND SERVICES INDUSTRYcgso.org.za/dl/code of the consumer goods and... · goods and services to the consumer; 3.1.10 “Consumer Goods and Services Ombudsman”

TAMIL NADU SERVICES MANUAL - Johnson Asir Services · III of the Tamil Nadu Services Manual, ... Demonstrator (Footwear, Leather Goods, Travel Goods, Fancy Goods and Sports Goods),

TAMIL NADU SERVICES MANUAL - Johnson Asir Services · III of the Tamil Nadu Services Manual, ... Demonstrator (Footwear, Leather Goods, Travel Goods, Fancy Goods and Sports Goods),

Goods and Services Account - · PDF filegoods and services account. There are balancing items for goods, services, and the total of goods and services. Distinction between goods and

Goods and Services Account - · PDF filegoods and services account. There are balancing items for goods, services, and the total of goods and services. Distinction between goods and

Environmental Goods and Services

Environmental Goods and Services

McGraw-Hill/Irwin Copyright © 2013 by The McGraw …blueplanetx.com/pdf/marketing/MKTGCH10.pdfWHAT ARE PRODUCTS AND SERVICES? A LOOK AT GOODS, SERVICES, AND IDEAS LO1! Goods! Services

McGraw-Hill/Irwin Copyright © 2013 by The McGraw …blueplanetx.com/pdf/marketing/MKTGCH10.pdfWHAT ARE PRODUCTS AND SERVICES? A LOOK AT GOODS, SERVICES, AND IDEAS LO1! Goods! Services

MANAJEMEN PEMASARAN ISLAM...Falsafah Manajemen Pemasaran Societal Marketing Concept Ruang Lingkup Pemasaran Places , Properties Organizations, Ideas Goods Services Experiences, Events,

MANAJEMEN PEMASARAN ISLAM...Falsafah Manajemen Pemasaran Societal Marketing Concept Ruang Lingkup Pemasaran Places , Properties Organizations, Ideas Goods Services Experiences, Events,

Promotion is the communication of information about goods, services, images and/or ideas to influence purchase behavior. 2.

Promotion is the communication of information about goods, services, images and/or ideas to influence purchase behavior. 2.