OECD1 1 OECD Workshop on Fostering Development through Entrepreneurship, Cluster and Local...
Transcript of OECD1 1 OECD Workshop on Fostering Development through Entrepreneurship, Cluster and Local...
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OECD
Workshop on Fostering Development through Entrepreneurship, Cluster and Local Initiatives
SEBRAE /Rio de Janeiro
Alvaro Albuquerque Jr.Head of International Relations
Santo Domingo, April 29th, 2005
OECD
Workshop on Fostering Development through Entrepreneurship, Cluster and Local Initiatives
SEBRAE /Rio de Janeiro
Alvaro Albuquerque Jr.Head of International Relations
Santo Domingo, April 29th, 2005
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Brazilian Micro and Small Enterprises Bureau - SEBRAEBrazilian Micro and Small Enterprises Bureau - SEBRAE
MISSION
FOSTER COMPETITIVENESS AND
SUSTAINABLE DEVELOPMENT
AMONG MICRO AND SMALL ENTREPRISES
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THE SEBRAE SYSTEMTHE SEBRAE SYSTEM
STRATEGIC PRIORITIES
1. Reduce and rationalize tax burdens and bureaucracy.
2. Foster the expansion and universalization of credit and capitalization
3. Promote entrepreneurial capacity-building and cooperation.
4. Promote access to technology and enhance innovation capacity.
5. Enhance market access, national and international.
6. First and foremost, perform collective actions focused on local productive arrangements through integrated solutions.
7. Enhance the structure, operating procedures and in-house management of the whole SEBRAE System.
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THE SEBRAE SYSTEM THE SEBRAE SYSTEM
SEBRAE is organized as a SYSTEMSYSTEM, consisting of one coordinating central unitcoordinating central unit and 2727 related units located in related units located in each States of Brazil, plus each States of Brazil, plus the Federal District, the Federal District, operating with full administrative autonomy.
Rio de
Jane
iro
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RIO DE JANEIRO STATERIO DE JANEIRO STATE
TERRITORY
43,910 Km2
0.52% of Brazil
POPULATION14,367,000 inhabitants, distributed as follows:
96% in the urban area and4% in the rural area
Representing 8.47% of the total population of Brazil
GDPR$ 216 Billion
15.29% of the National GDP
ECONOMIC DATA & INDICATORS
Atlantic O
cean
MG
ES
SPRJRJ
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RIO DE JANEIRO STATERIO DE JANEIRO STATE
NUMBER OF EMPLOYEES:
MicroMicro SmallSmall
Industry: Up to 19 employees 20 - 99 employeesCommerce: Up to 09 10 - 49 Services: Up to 09 10 - 49
YEARLY NET INCOME :
Micro: equal / inferior to US$169,000.00
Small: equal / inferior US$833,000.00
MICRO AND SMALL ENTERPRISES IN BRAZILMICRO AND SMALL ENTERPRISES IN BRAZILMICRO AND SMALL ENTERPRISES IN BRAZIL
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Industry Commerce Services Agro. Total %
Micro 689.507 2.624.309 2.163.360 298.523 5.775.699 94,5%
Small 44.415 102.439 117.242 16.194 280.290 4,6%
Medium 9.289 6.618 14.472 1.415 31.794 0,5%
Large 1.530 3.394 19.065 985 24.974 0,4%
TOTAL 744.741 2.736.760 2.314.139 317.117 6.112.757 100%
Number of Enterprises
FORMAL MICRO AND SMALL ENTERPRISES FORMAL MICRO AND SMALL ENTERPRISES FORMAL MICRO AND SMALL ENTERPRISES
In 2003, micro and small enterprises reached 6 million in Brazil, standing out for 99% of
total of formal enterprises.
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THE IMPORTANCE OF MICRO AND SMALL ENTERPRISES IN THE BRAZILIAN ECONOMY
THE IMPORTANCE OF MICRO AND SMALL ENTERPRISES IN THE BRAZILIAN ECONOMY
EXPORTS
FONTE: SISCOMEX e RAIS
In 2003, from the total 19,796 enterprises that exported 47.9% of total exports, 9,749 were micro and small enterprises. The second group shows medium-sized enterprises with a share amounting to 28.5%, and covers the volumes exported by 5,649 enterprises.
TOTALMicro & Small
Enterprises Medium
Enterprises Large
Enterprises
Value 73,084 1,736 5,844 65,401
% Share 100 2.4 8 39.5
Quantity 19,796 9,479 5,649 4,208
% Share 100 47.9 28.5 21.3US$ million
2003
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SEBRAE – RIO DE JANEIRO STATESEBRAE – RIO DE JANEIRO STATE
Anuário Estatístico do Estado do Rio de Janeiro - 1997CIDE
Fonte: Centro de Informações e Dados do Rio de Janeiro - CIDE
ESPÍRITO SANTO
MINAS GERAIS
SÃO PAULO
OCEANO ATLÂNTIC
O
0 10 30 50 Km
Sapucaia
ParacambiJaperi
Itaguaí
Angra dos Reis
Parati
Mangaratiba Rio de Janeiro
Piraí
Rio Claro Nova IguaçuSeropédicaNilópolis São Gonçalo
Niterói Maricá
São Joãode Meriti
Duque deCaxias
Queimados BelfordRoxo
GuapimirimMagé
PinheiralBarra Mansa
VoltaRedonda
RealBarra do Piraí
Valença
Teresópolis
Miguel PereiraEng.Paulo de FrontinMendes
Vassouras PetrópolisPaty do Al feres
Com. Levy Gasparian
Rio das FloresSão José do Valedo Rio Preto
Areal
Três RiosDuas Barras
Araruama
Cachoeiras de Macacu
Rio BonitoTanguá
Saquarema
Silva Jardim
Nova Friburgo
Sumidouro
Bom Jardim
Armaçãodos Búzios
São Pedroda Aldeia
Arraial do Cabo
IguabaGrande
Cabo Frio
Rio das OstrasCasimiro de Abreu
Trajano de Morais
Macaé
Conceiçãode Macabu
Carapebus
Quissamã
Cambuci
Itaocara
CantagaloCarmo
Santa Maria Madalena
São Sebastiãodo Alto
Miracema
Santo Antôniode Pádua
Itaperuna
Aperibé
Laje doMuriaé
Porciúncula
Italva
Cardoso Moreira
Campos dos Goytacazes
São Fidélis
São Joãoda Barra
São Francisco de Itabapoana
São José de Ubá
Natividade
Bom Jesus do Itabapoana
Varre-Sai
Paraíba do Sul
CordeiroMacuco
Itaboraí
Located throughout the State of Rio de Janeiro, SEBRAE/RJ operates supported by Regional Development Agencies, and the SEBRAE Offices and Mobile Units that cover 92 state municipalities State Total: 61 service units
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SEBRAE - RIO DE JANEIRO STATESEBRAE - RIO DE JANEIRO STATE
1. Federation of Industries -FIRJAN
2. Chamber of Commerce -ACRJ
3. Rio de Janeiro Industrial Centre
4. Rio de Janeiro State Federation of Trade and Entrepreneurial Associations
5. Rio de Janeiro Trade Association
6. National Agricultural Society
7. Federation of Micro and SME’s
8. Secretariat of State of Economic Development
9. Rio de Janeiro Technology Network
10. BIO RIO Foundation
11. Rio de Janeiro State Federation of Agriculture
12. SEBRAE National
ADMINISTRATIVE ORGANIZATION -State Advisory Council
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ADMINISTRATIVE ORGANIZATION -State Advisory Council – New members
13. Banco do Brasil
14. Caixa Economica Federal
15. State Development Agency
SEBRAE - RIO DE JANEIRO STATESEBRAE - RIO DE JANEIRO STATE
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SEBRAE - RIO DE JANEIRO STATESEBRAE - RIO DE JANEIRO STATE
STRATEGICAL OPERATING SECTORS – “CLUSTERS”
Oil & Gas
Shipbuilding & OffShore
Tourism, Culture, Entertainment and Articraft
Textiles & Clothing
Metal Mechanics
Agri-business
Civil Construction
Trade and Services
Technology
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RIO DE JANEIRO LOCAL PRODUCTIVE ARRANGEMENTSRIO DE JANEIRO LOCAL PRODUCTIVE ARRANGEMENTS
Indicator Jobs Enterp.Remun. (1,000 US$)
Medium-sized jobs / enterp.
Average Income.
(US$)
Total – Clusters in Rio de Janeiro State 238,005 14,125 123 16.85 520,3
Total Activities – excluding Public Administration /civil service
2,200,560 206,769 725,422, 10.64 329.36
% Share held by Clusters 10.82% 6.83% 17.07% 158% 158%
Source: Prepared by author using RAIS data bank information (2001)
CLUSTERS AND & LPA SHARE IN RIO DE JANEIRO
Total Clusters: 61 Total LPAs: 17
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Exports – RJ State Period: 2000 to 2002
N° Enterprises Value (US$ billion)
State Total 1,601 7.9
Total – Clusters & LPAs 279 5.8
% of Clusters and LPAs in State Total 17.43% 73.42%
Source: SEBRAE/RJ – prepared on the basis of FUNCEX data
LPA: US$ 643.00 Clusters: US$ 520,23 State Average: US$ 329.65
Average Income - Rio de Janeiro State
Throughout this period the oil/gas sector was responsible for exports up to US$ 3.5 billion
CLUSTERS & LPA SHARE IN THE RIO DE JANEIRO STATE ECONOMY
RIO DE JANEIRO LOCAL PRODUCTIVE ARRANGEMENTSRIO DE JANEIRO LOCAL PRODUCTIVE ARRANGEMENTS
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RIO DE JANEIRO LOCAL PRODUCTIVE ARRANGEMENTSRIO DE JANEIRO LOCAL PRODUCTIVE ARRANGEMENTS
CHARACTERISTICS OF IDENTIFIED LPAs
• PETROBRAS is the anchor enterprise, with a structure based on centralized governance.
• Ample networking of components and service suppliers.
• The complex of inputs and services supply logistics
encourage local coordination and networking.– RedePetro.
OIL
Macaé
PETROCHEMICALS, CHEMICASL &
PLASTICS
Duque de Caxias, Belford Roxo and São
João de Meriti
• REDUC, PETROFLEX and NITRIFLEX play a core role
•Associated activities: plastics; paints and varnishes; fine chemical products.
• Activities may be coordinated with the institutional support promoted with the establishment of the Gas-Chemical hub.
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RIO DE JANEIRO LOCAL PRODUCTIVE ARRANGEMENTSRIO DE JANEIRO LOCAL PRODUCTIVE ARRANGEMENTS
CHARACTERISTICS OF IDENTIFIED LPAs
OIL
Macaé
PETROCHEMICALS, CHEMICASL &
PLASTICS
Duque de Caxias, Belford Roxo and São
João de Meriti
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RIO DE JANEIRO - LOCAL PRODUCTIVE ARRANGEMENTSRIO DE JANEIRO - LOCAL PRODUCTIVE ARRANGEMENTS
CHARACTERISTICS OF IDENTIFIED LPAs
IRON & STEEL
Vale do Paraíba (Volta Redonda, Barra Mansa & Barra do Piraí)
• Key role played by CSN steel mill in rolled products output.
• Present in associated activities: fabrication of cast parts and rendering services.
• Possibility of strengthening links among producers based on the anchor role of the major enterprises.
• Presence of qualified labor force and support institutions.
NAVAL INDUSTRY
Niterói
• Positioning of shipyards (Mauá & Renave) as anchor enterprises.
• Possibility of expanding the number of suppliers with the return of orders.
• Specializing in rigs and vessels for the offshore oil industry. Strong institutional support from the Rio de Janeiro State Government.
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RIO DE JANEIRO - LOCAL PRODUCTIVE ARRANGEMENTSRIO DE JANEIRO - LOCAL PRODUCTIVE ARRANGEMENTS
CHARACTERISTICS OF IDENTIFIED LPAs
IRON & STEEL
Vale do Paraíba (Volta Redonda, Barra Mansa & Barra do Piraí)
NAVAL INDUSTRY
Niterói
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RIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTSRIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTS
CHARACTERISTICS OF IDENTIFIED LPAs
TEXTILES-CLOTHINGPetrópolis
&LINGERIE
Nova Friburgo
• High density with MSE predominating.
• Specializing in knits and clothing (Petrópolis) and lingerie.
• Evidence that local networking is on the rise, linked mainly to the retailing level (Rua Teresa brand - Petrópolis).
• Evidence that local networking is on the rise in Nova Friburgo – Fashion Council – in order to improve the design,quality and exploitation of export potential.
ORNAMENTAL ROCKS
Santo Antônio de Pádua
• Predominance of MSE.
• Institutional support from the Mineral Sector for construction materials- Incentive and Technological Institutions Network -RETECMIN in order to upgrade quality and boost exports.
• Evidence of efforts addressing capacity-building and networking in order to upgrade quality and boost exports.
• Evidence that consortia are being established among producers (Consórcio Pedra Pádua - Brazil).
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RIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTSRIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTS
CHARACTERISTICS OF IDENTIFIED LPAs
TEXTILES-CLOTHINGPetrópolis
&LINGERIE
Nova Friburgo
ORNAMENTAL ROCKS
Santo Antônio de Pádua
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RIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTSRIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTS
CHARACTERISTICS OF IDENTIFIED LPAs
FRUITS
Campos dos Goytacazes and
surrounding area
• Presence of fruit and juice processing anchor enterprises ( Bela Joana).
• Existence of a small producers network that can be attracted by processing industries.
• Significant incentive offered by entrepreneurial and development entities (FIRJAN & SEBRAE).
• Coordination and networking role played by the State Government Frutificar Program.
RED CERAMICS
Campos dos Goytacazes
• Predominance of MSE.
• Need to enhance efficiency and quality of manufactured products in order to boost local networking.
• Importance of support granted by technological institutions to entrepreneurial development (e.g..: CEFET-Campos & SENAI).
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RIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTSRIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTS
CHARACTERISTICS OF IDENTIFIED LPAs
FRUITS
Campos dos Goytacazes and
surrounding area
RED CERAMICS
Campos dos Goytacazes
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RIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTSRIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTS
CHARACTERISTCS OF IDENTIFIED LPAs
AUTOMOTIVE
Southern Rio de Janeiro State
(Resende & Porto Real)
• Presence of Volkswagen Trucks and Peugeot-Citroën as anchor enterprises.
• Supplier network still shows low local density.
• Suppliers network currently being consolidated in automotive districts.
AUDIOVISUAL
Rio de Janeiro
• Presence of Rede Globo as the anchor enterprise.
• Existence of specialized labor-force.
• Trends towards outsourcing production encourages activity.
• Possibility of networking among agents through a cinema and video complex with government support (i.e. Mayor’s office acting through the Riofilmes).
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RIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTSRIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTS
CHARACTERISTCS OF IDENTIFIED LPAs
AUTOMOTIVE
Southern Rio de Janeiro State
(Resende & Porto Real)
AUDIO-VIDEO
City of Rio de Janeiro
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RIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTSRIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTS
CHARACTERISTICS OF IDENTIFIED LPAs
TELECOMMUNICATIONS
Rio de Janeiro
INFORMATION TECHNOLOGY
Rio de Janeiro
• Significant role played by telephony carriers, contracting feedstock and services through outsourcing services and feedstock – Polycentric Structure.
• Importance of qualification policies.
• Support from scientific institutions of excellence.
• Support from the Mayor’s Office through setting up the Teleport of Rio.
• Network of small and medium-sized enterprises specializing in software development.
• Importance of technological qualifications for labor-force and the presence of scientific institutions of excellence.
• Existence of Technological Parks and Incubators.
• Possibility of clustering with other centers. (e.g.. Petrópolis-Tecnópolis).
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RIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTSRIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTS
CHARACTERISTICS OF IDENTIFIED LPAs
TELECOMMUNICATIONS
City of Rio de Janeiro
INFORMATION TECHNOLOGY
City of Rio de Janeiro
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RIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTSRIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTS
CHARACTERISTICS OF IDENTIFIED APLS
TOURISM
Costa Verde
Itatiaia & Resende
Região dos Lagos
Rio de Janeiro
• Predominance of MPE.
• Coordination between agents is measures by local municipal authorities in order to ensure advertising of the regions is done to attract tourists and foster environmental preservation.
• Preparation of a Tourist Events calendar earmarked to cover local actions, as well as portals and the coordination of agents to diversify activities offered.
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PAN-AMERICAN GAMESPAN-AMERICAN GAMES
In 2007, the city of Rio de Janeiro will host the Pan-American Games.
The Municipal authorities have forecasted that some US$ 100 million will be invested 2005 to ensure the success of these Games.
Home page: www.cob.org.br/pan2007
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RIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTSRIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTS
Entering Guanabara Bay
Copacabana Beach
PHOTO GALLERY – TOURISM IN RIO DE JANEIRO
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RIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTSRIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTS
PHOTO GALLERY – TOURISM IN RIO DE JANEIRO
Christ the Redeemer Statue
Ipanema
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RIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTSRIO DE JANEIRO – LOCAL PRODUCTIVE ARRANGEMENTS
PHOTO GALLERY – TOURISM IN RIO DE JANEIRO
Historical farms located in the Coffee Cycle Valley
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SEBRAE / RIO DE JANEIRO SEBRAE / RIO DE JANEIRO
CONTACTS
INTERNATIONAL BUSINESS CENTRE CENTRO INTERNACIONAL DE NEGÓCIOS – CIN
Alvaro Albuquerque JuniorHead of International Relations
SEBRAE/RJ
Address: Rua Santa Luzia, 685 – 9º andar – Centro – RJCEP 20030-040
Telephones: (55-21) 2215-9415/ 2240-6006/ 3231-1504Fax.: (55-21) 2262-2757
Call center: 0800-282-7760
Home-page SEBRAE/RJ: www.sebraerj.com.br