1 0.50.52. 2 Process of Planning Analyse industry Sources of competitive advantage Analyse...
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Transcript of 1 0.50.52. 2 Process of Planning Analyse industry Sources of competitive advantage Analyse...
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0.5” 0.52”
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Process of Planning
Analyse industry
Sources of competitive advantage
Analyse competitors
Select strategy
Implementation plan include marketing plan
Build resilience
3
Customer PowerSupplier Power
New Entrants/Barriers
SubstitutionDr Mike Porters Industry Forces
JockeyingFor
Position
4
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
5
Re
ceiv
e I
nst
ruct
ion
s
Est
ima
te W
ork
loa
d
Dra
w S
che
me
Drg
s
An
aly
se S
olu
tion
Pro
du
ce F
ina
l Drg
s
Ma
na
ge
Ma
nu
fact
ure
6
Ratio Analysis
Quick Ratio = Current Assets – Stock Current Liabilities
PBIT = Profit Before Interest and Tax
Return on Capital Employed = Net Profit before Interest Total Capital Involved
Stock Turnover = Average Stock Value x 365 Total Cost of Sales
7
Business Strategy
DifferentiationPrice
Leadership
Focussed
TargetMarket
Wide
Narrow
Advantage
Unique Cost
8
Money Out
Mon
ey I
n Cash Cow
Problem Child
Rising Star
Dogs
HighLow
High
Low
Boston CG Matrix
9
Which Customers do you need?
Customers
Pro
duct
s Diversification
You are here
Product Development
MarketDevelopment
ExistingNew
New
Existing
10
Process
11
Marketing Plan
Product
Price
Promotion
Place
12
Resilience
Scenarios
Risk
Trigger
PESTE
Regular reviews