1 000 000 likes as inspiration
-
Upload
world-brand-academy -
Category
Business
-
view
186 -
download
0
description
Transcript of 1 000 000 likes as inspiration
![Page 1: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/1.jpg)
![Page 2: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/2.jpg)
Зимняя Сказка
![Page 3: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/3.jpg)
Самая эффективная реклама
BTL
![Page 4: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/4.jpg)
Две проблемы BTL
стоимость
масштабируемость
![Page 5: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/5.jpg)
Ожидание и реальность
![Page 6: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/6.jpg)
Обратный эффект
![Page 7: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/7.jpg)
ИнтерактивныеDigital-проекты –это виртуальный BTL
качество
по умеренным
ценам
![Page 8: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/8.jpg)
Проблема RaffaelloКак не затеряться среди новогодних ёлок и локаций брендов?
![Page 9: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/9.jpg)
Решение
Связать Offline с Digital
Эффектно Эффективно
![Page 10: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/10.jpg)
OOO:
Online-Offline-Online
![Page 11: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/11.jpg)
Просмотр и шэринг в СетиПросмотр и шэринг в Сети
Трансляция в ПаркеТрансляция в Парке
Поздравления из СетиПоздравления из Сети
![Page 12: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/12.jpg)
Популярная механика
![Page 13: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/13.jpg)
Популярнаямеханика
![Page 14: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/14.jpg)
Разработка или Интеграция?
![Page 15: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/15.jpg)
Разработка или Интеграция?
![Page 16: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/16.jpg)
Разработка или Интеграция?
![Page 17: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/17.jpg)
Ёлочка-2013
![Page 18: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/18.jpg)
Ёлочка-2013
![Page 19: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/19.jpg)
Для друзей
![Page 20: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/20.jpg)
Для друзей
100%brandin
g
100%
BTL
100%
BTL
![Page 21: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/21.jpg)
Схема проекта
![Page 22: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/22.jpg)
Новогоднее Чудо
![Page 23: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/23.jpg)
Новогоднее Чудо
300 000
друзей
за 1 сутки
1 000 000друзей
за 4 дня
1 300 000друзей
за 2 недели
![Page 24: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/24.jpg)
«Последний миллион»делался уже без
оффера.
![Page 25: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/25.jpg)
Новогоднее Чудо
175 000установок
1 943 000поздрав-
лений
![Page 26: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/26.jpg)
Новогоднее Чудо
175 000установокБольше выгоды от проекта
Для разработчика
![Page 27: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/27.jpg)
Брендированное Чудо
![Page 28: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/28.jpg)
Брендированное Чудо
![Page 29: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/29.jpg)
Брендированное Чудо
![Page 30: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/30.jpg)
Брендированное Чудо
![Page 31: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/31.jpg)
Брендированное Чудо
![Page 32: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/32.jpg)
Брендированное Чудо
Место Бренд Адрес сообщества Численность
1 МТС http://vk.com/mts 1 343 2102 Raffaello http://vk.com/raffaello 1 317 5403 Сбербанк http://vk.com/bankdruzey 1 106 8974 Билайн http://vk.com/beeline 809 4065 Skittles http://vk.com/skittles 799 6376 Связной http://vk.com/svyaznoy 780 3967 Nescafe 3 в 1 http://vk.com/nescafe3v1 713 6368 P&G Россия http://vk.com/pg_russia 688 4149 Coca-Cola http://vk.com/cocacola 670 76610 NIVEA http://vk.com/nivea 582 056
Unique ER
ER
0,11% 0,37%4,06% 18,97%0,28% 0,90%1,37% 6,18%0,42% 1,53%1,51% 5,70%2,13% 7,73%0,59% 1,27%0,75% 1,76%0,59% 2,13%
Engagement Rate за период 26.12.2012 – 25.01.2013
![Page 33: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/33.jpg)
Самая эффективная реклама
BTL
![Page 34: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/34.jpg)
В нашем v. BTL поучаствовало1 500 000
человек
![Page 35: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/35.jpg)
Из них
3/4до сих пор наши друзья
![Page 36: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/36.jpg)
Грамотно интегрировать
![Page 37: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/37.jpg)
![Page 38: 1 000 000 likes as inspiration](https://reader036.fdocuments.net/reader036/viewer/2022070319/557eef8bd8b42ad17d8b4ae4/html5/thumbnails/38.jpg)