0원으로마케팅하기 -...
Transcript of 0원으로마케팅하기 -...
![Page 1: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/1.jpg)
0원으로마케팅하기
마포구에서 스타트업하고 앉아있는 김상천
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근데누구세요?
FPS�Gamer온게임넷 서든어택 퍼스트클랜챔피언십 우승→
온게임넷 카운터스트라이크 1차리그 4강
MBC게임 FPS챔피언쉽 준우승 ↓
…
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Cook
근데누구세요?
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Journalist�Wannabe
근데누구세요?
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Now�Startup�Marketer
근데누구세요?
![Page 6: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/6.jpg)
Q
스타트업이가장어려워하는것은?
팀원모집?�자금확보?
개발?�마케팅?
![Page 7: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/7.jpg)
A
네,�사실다어렵습니다.
![Page 8: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/8.jpg)
그중에서도특히괘씸하게어려운
마케팅
![Page 9: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/9.jpg)
“돈이없어서”
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오늘얘기하고싶은것
0원으로마케팅하고앉아있기
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스타트업마케터로서의첫발
웹서비스슬로그업
![Page 12: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/12.jpg)
![Page 13: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/13.jpg)
“일단적어보자.”
내가잘하는게뭔지
활용할수있는게뭐없을지
..학보사..?
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“안녕들하십니까?”
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“작은 소통큰울림”
온라인대자보슬로그업
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어?�왜 욕을안하지?
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“아..�하다 못해커뮤니티를돌더라도
그사람들이관심보일컨텐츠가있어야하는구나”
“컨텐츠가중요하구나”
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마케팅예산 0원
취재비 (우리대표사비ㅜㅜ) - 25만원
대학신문원고료 +�90만원
오마이뉴스원고료 +�20만원
대상상금(100/3)� +�33만원
총계:�마케팅/홍보효과 +�118만원
웹서비스슬로그업마케팅캠페인
‘대자보그후’
![Page 23: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/23.jpg)
“아..�마케팅이꼭돈많이있어야
할수있는것만은아닌가보다”
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두번째걸음
매치매이킹앱봄블링
![Page 25: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/25.jpg)
Join Wait Rank1. 원하는 방만들기
Or 바로시작 터치2. 앱을꺼두어도 참가자가 모두
모이면 알려드려요3. 이성들의 프로필확인후맘에드는
순위와 호감도를 선택하세요
How�it�works
![Page 26: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/26.jpg)
Check Chat4. 사람들이 날몇위로 꼽았는지 확인해보세요
서로1위로선택하면 매칭이 이뤄져요5. 매칭된 상대와는 채팅까지 무료! J
How�it�works
![Page 27: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/27.jpg)
봄블링주요지표
- 15년 2월출시 ~�17년 8월서비스종료
- 누적회원 33만5천명
- 매치메이킹앱전체중가장높은여성회원비율
- 사용자가직접소문내는당시유일한소셜데이팅
- 앱스토어소셜전체매출 1~10위권
- 안드로이드소셜전체매출 10~20위권
- ‘卿我(칭워)’�국내 매치메이킹앱최초중국진출
![Page 28: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/28.jpg)
“이번엔좀더체계적으로해보자”
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그래좋았어.�해보자!
..근데 뭐할려고했지?
![Page 30: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/30.jpg)
아,�내가아는게없구나.
“공부부터하자.”
![Page 31: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/31.jpg)
마케팅책 100권 읽기
![Page 32: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/32.jpg)
스타트업이할수있는 16
+2가지마케팅방법
1�블로그☆
2�커뮤니티☆
3�페이스북및기타 SNS�☆
4�카카오톡
5�검색광고
6�디스플레이네트워크광고
7�포털메인페이지디스플레이광고
8�유튜브동영상광고
9�모바일디스플레이네트워크광고
10�모바일검색광고
11�리워드광고☆
12�옥외광고
13�신문(잡지)광고 (비용x)
14�언론기사☆
15�PPL
16�TV�CF
+
17�크로스프로모션
18�오프라인프로모션
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스타트업이운영할수있는
거의모든마케팅채널
페북
1.�페이스북페이지
2.�페이스북개인계정
3.�페이스북그룹
소셜플랫폼
4.�인스타그램
5.�유투브
6.�빙글
7.�트위터
네이버
8.�네이버블로그
9.�네이버카페
10.�네이버포스트
11.�폴라
12.�밴드
카카오
13.�다음블로그
14.�다음카페
15.�브런치
16.�플레인
17.�카카오스토리
18.�티스토리
기타해외
19.�슬라이드쉐어
20.�텀블러
21.�핀터레스트
22.�바인
23.�링크드인
기타국내
24.�스타일쉐어
25.�1km
*기타중의기타들은제외:
구글+,�플리커,�싸이월드등.
![Page 34: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/34.jpg)
“형 지금뭐하고있어요?
갑자기여자들이떼거지로가입해요.”
![Page 35: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/35.jpg)
![Page 36: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/36.jpg)
이거다!
![Page 37: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/37.jpg)
![Page 38: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/38.jpg)
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#피땀눈물By�스타트업마케터
![Page 40: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/40.jpg)
- 7만회원확보까지총소모예산 300만원대
- 매출증가 수십배
총계:�막대한 ROAS�+�시장안착 +�브랜딩효과
봄블링마케팅
‘1위인증’�캠페인
![Page 41: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/41.jpg)
만약그때그냥
유명페이지광고집행했다면?
“남들이많이한다고좋은게아니구나”
![Page 42: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/42.jpg)
“치킨시켜먹어여..”
“간단/꿀잼/치킨”
치킨 =�신비로운마법의단어
“잠깐해보고안된다고포기하면안되는구나”
![Page 43: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/43.jpg)
사용자가직접소문내는당시유일한소셜데이팅
“제품내에 0.1�이상의바이럴계수가
있어야한다는말이이거였구나”
![Page 44: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/44.jpg)
← ‘이대로올려달라’고
정해준문구/태그
“앱 다운링크빼주세요”
![Page 45: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/45.jpg)
“마케팅인지모르는마케팅이
힘이엄청세구나”
![Page 46: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/46.jpg)
컨텐츠..�컨텐츠..�컨텐츠..
더 새롭고보다강력크한컨텐츠가필요해
![Page 47: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/47.jpg)
Database�says
‘아이폰사용자가안드로이드폰사용자보다
평균외모호감도점수가높다’
![Page 48: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/48.jpg)
기사화그자체가목적 x
언론기사라는
마케팅컨텐츠 확보목적
![Page 49: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/49.jpg)
![Page 50: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/50.jpg)
![Page 51: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/51.jpg)
![Page 52: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/52.jpg)
- 유입 1만8천명↑
*일주일간의평균외추가유입만반영
- 총 마케팅비용 5만원*개인계정채널 1회업로드비용
- 총계:�UAC�2.7원*User�Acqusition Cost:�고객획득비용
봄블링
‘보도자료마케팅’
![Page 53: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/53.jpg)
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![Page 55: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/55.jpg)
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![Page 62: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/62.jpg)
←엄마←대표←대표엄마
![Page 63: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/63.jpg)
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페북,�인스타,�폴라,�블로그,�기타 SNS,�커뮤니티,�카페,�언론보도,�참여형언론,�버티컬미디어,�자체운영채널,�제휴채널,�광고채널,�이 채널저채널,�있는채널없는채널(?)�…
![Page 65: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/65.jpg)
“뽕을뽑아야하는구나”
터지는컨텐츠찾기는고통스럽습니다
“pre/after가 훨씬더중요하구나”
마케팅집행끝났다고손털면스튜삣
![Page 66: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/66.jpg)
“공부와삽질로일하는거였구나”
마케터라면언젠간배워야하고
그래서빨리배울수록좋은것들
1. 포토샵
2. 데이터분석
3. 글쓰기
4. 잉여력
![Page 67: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/67.jpg)
“여윽시컨텐츠다”
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세번째걸음
스타트업하고앉아있네
(외주프로덕션사업)
![Page 69: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/69.jpg)
모기와배너광고의공통점
1)�어디에나있지만아무도좋아하지않는다
2)�거슬리고방해되지만제거하기귀찮다
3)�또 너야?�라는생각에짜증부터난다
![Page 70: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/70.jpg)
서비스개발을맡길사람이라면
어쨌든사업을운영할사람
“이사람들한테도움이되자”
![Page 71: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/71.jpg)
…
![Page 72: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/72.jpg)
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스타트업하고앉아있네주요지표
- 약 2.5개월간 (1~3월) 22개 컨텐츠발행
- 5월초한해외주예약마감
- 그후로거의마케팅을안하는데현재도계속들어옴
- 슬로그업 PR
- 결국책까지내게돼쪼렙이지금여러분앞에설기회를얻게됨
![Page 75: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/75.jpg)
- 총 마케팅소요비:����������������약 60만원*페북 AB테스트공부겸한타겟광고(1~5만원)
- 앉아있네유료광고 4회: +이윤
- 책출간계약금 /�인세:� +이윤
- 외주프로덕션사업안정화되며16년부터매월흑자
- 총계:��개이득
외주프로덕션사업마케팅
‘스타트업하고앉아있네’
![Page 76: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/76.jpg)
“여윽시이컨텐츠다”
![Page 77: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/77.jpg)
“그래..�역시내방식대로하는게짱이구나”
“남들가는플랫폼에서,�남들하는방식으로,�남들내는비용쓰고일하면효율이좋기어렵구나”
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네번째걸음
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쓱싹 - 지금까지의주요지표
- 6월출시,�약 4개월베타서비스
- 설치요청수 5,000건돌파
- 설치공급업체 750곳 유치
- 누적거래액 6억 2천만원
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![Page 81: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/81.jpg)
“돈이없어서”
![Page 82: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/82.jpg)
“돈이없어서마케팅을못한다”
=�뭐할지모르겠고, 모르겠어서막막하고, 막막하니까겁나고, 겁나서하기싫고, 하기싫어서핑계를찾고, 막상핑계를뱉고나니정말로그런것같아서안
도하게되는말.
![Page 83: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/83.jpg)
언제는우리가돈있었나요?
![Page 84: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/84.jpg)
돈없어도 마케팅신나게할수있습니다.
쫄지마세요.
공부하고삽질하다보면답나와요.
![Page 85: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/85.jpg)
끗
![Page 86: 0원으로마케팅하기 - t1.daumcdn.nett1.daumcdn.net/brunch/service/user/gI8/file/j2w7QfxD_hA3cPRuirg-6aCf_3c.pdf · 스타트업이할수있는16 +2가지마케팅방법 1블로그☆](https://reader033.fdocuments.net/reader033/viewer/2022041717/5e4c9b33cda4f3781a40e001/html5/thumbnails/86.jpg)
Q�
&�
A