APPLE KEYNOTE 09/09/2014

NEW

iPhone 6 4,7 

iPhone 6 Plus 5,5

1334x750 pixels Retina

Processor A8 1Go RAM

Storage:16Go, 62Go, 128Go Camera 8MP

Video 1080 à 60 fps Bluetooth 4.4

NFC Battery improved

709-919 euros

1920x1080 pixels (Full HD) Retina HD Processor A8 1Go RAM Storage : 16Go, 62Go, 128Go Camera 8MP Video 1080 à 60 fps Bluetooth 4.4 NFC Battery improved 809-1019 euros

Any existing app will scale to the screen

SPECIFICITIES

Focus Pixels True tone flash Face detection

Exposure control Auto stabilization

Optical image stabilization Panorama

240 fps Slo-mo Face Time HD

HDR video Burst mode Timer mode

CAMERA FEATURES

In Stores You can now pay in store with your iPhone, using Touch ID and NFC. To add a credit card, take a photo of it through the app. For security, numbers and identity will not be displayed. You can add several cards in your wallet. Security Each transaction is encrypted, so you never share your account information with tradespeople.

Apple introduced his payment solution using NFC, Apple Pay

APPLE PAY

220 000 stores

Participating banks

Credit cards

PARTNERSHIPS

PAYMENT IN-APP You can also pay in app with the secure payment Apple Pay

Partnerships

RELEASE

NEW

DESIGN

Personalization 2 screen sizes (38mm & 42mm) 3 kinds of materials (Stainless, Aluminum and Gold 18 carats) 4 colors (Black, Steel, Yellow and Rose Gold) 9 different bracelets Many faces

3 collections

349 US$

INTERFACE & USE

Navigate through the OS thanks to the digital crown and by touching the screen. Each app is accessible on the menu, represented by colored circles with the watch app always in the center. The entire UI is customizable, so you can choose how the apps are presented on the home screen and how they appear in full screen on your wrist.    

Rotating it allows you to zoom into your app selection, your location on Apple Maps and a photo from a gallery. Scrolling through dates and stopwatch times is handled by this knob too. The digital crown also acts as the Apple Watch home button.

FEATURES

COMMUNICATE Several ways to communicate thanks to the Apple watch are available. Quick reply to texts and iMessages Reply with customable emojis. Reply with a draw referring to a defined message.. The Walkie-Talkie app lets you use the built-in speaker and microphone to trade sound bites, while Tap lets you send Morse Code style taps that will pulsate on your friend’s Apple Watch. Pressing two fingers on the screen records and sends your heartbeat.

HOME

Apple announce, thanks to Home, their home automation solution, user could control their home automation devices with Siri; through the watch.

And… Calendar, Music control, Maps, PassBook, payment…

HEALTH

The Activity app is a graphic displaying your daily activity with a different colored ring for each of the following: Move, Exercise and Stand. The Workout app offer real time stats on the exercise time, distance travelled, calories burnt and the pace you’re keeping. To keep you motivated the Workout app sets you personalized daily goals, alerts you with reminders and gives you achievements for your perseverance.

WatchKit

NEW

Apple release WatchKit, the SDK for developpers. It means that a new app store, dedicated to apps for Apple Watch will be available. It’s the opportunity for brands to adapt or develop relevant apps on Apple Watch. We already know that Pinterest, Facebook, Starbucks and many others are on the breach.

WatchKit

NEW

EVENT : U2’s NEWEST ALBUM

To close the keynote, Apple planned a surprise for attendees. In exclusivity, U2 performed a concert to introduce their new album Song of Innocence. As usual with Apple, there is one more thing: The album Song of Innocence is available for free on iTunes during 5 weeks.

APPLE KEYNOTE 09/09/2014