09 web-analytics secondary-dimensions

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Google Analytics Intro - Reports Secondary Dimensions

description

Web analytics in small bites. This one minutes presentation explains secondary dimensions in Google Analytics reports.

Transcript of 09 web-analytics secondary-dimensions

Page 1: 09 web-analytics secondary-dimensions

Google Analytics Intro - ReportsSecondary Dimensions

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Google Analytics Intro - Reports

Secondary Dimension

Up to this point we have displayed the reports with just one Dimension - Source / Medium.

It is feasible to show a Secondary Dimension within the same table. 

Just click on the drop-down menu next to Source Medium. Initially it will state "None".

Here we've selected "City".  Now the report reveals that much more, allowing you to focus on the dual Dimensions and evaluate the metrics associated with them.

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Google Analytics Intro - Reports

Today we covered:Secondary Dimensions

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