© RMV 710- 03/2007 1

NFC @ RMV NFC @ RMV

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Berlin

Frankfurt

Hamburg

Munich

IntroductionFrankfurt RheinMain – the “Mobile” Region

Frankfurt

14000 km2

5 Mio. inhabitants 15 counties11 cities

156 companies43 regional rail-lines, 15000 stops, incl. 400 Train-Stations780 bus-linesapp. 630 mill rides per year

Picture Source: Google Earth

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IntroductionFrankfurt RheinMain – the “Mobile” Region

Picture Source: Google Earth

12,08 miles; 19,40 km

Frankfurt AirportFrankfurt Airport

City of FrankfurtCity of Frankfurt

City of Hanau

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TargetsEvaluate the technical feasibility of NFCEvaluate acceptance in comparison to smart cards

Phones used: Nokia 3220 with smart NFC shellSecure storage of tickets and user authenticationTouch at reader to ride local bus network

Pilot historyPilot period: April 2005 April 2006Participants: 146 end users, 15 conductorsMarket research: phone interviews and focus group discussions after 6 monthPre- and post questionnaire

TargetsEvaluate the technical feasibility of NFCEvaluate acceptance in comparison to smart cards

Phones used: Nokia 3220 with smart NFC shellSecure storage of tickets and user authenticationTouch at reader to ride local bus network

Pilot historyPilot period: April 2005 April 2006Participants: 146 end users, 15 conductorsMarket research: phone interviews and focus group discussions after 6 monthPre- and post questionnaire

Mobile Ticketing @ RMVNFC Field Trial Hanau

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Beyond tomorrow clipBeyond tomorrow clip

Mobile Ticketing @ RMVNFC Field Trial Hanau

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Mobile Ticketing @ RMVNFC Roll out Hanau

TargetsImplement complete value chain (production, phone sales, p.t. ticket registration and usage)Add RMV ErlebnisCard as new functionInvolve further 3rd parties

Phones used: Nokia 3220 with smart NFC shellSecure storage of tickets and user authenticationTouch at reader to ride local bus networkUse NFC phone as bonus card – RMV ErlebnisCard

HistoryStart: April 2006, ongoingParticipants: open to every body, 100 regional partners

TargetsImplement complete value chain (production, phone sales, p.t. ticket registration and usage)Add RMV ErlebnisCard as new functionInvolve further 3rd parties

Phones used: Nokia 3220 with smart NFC shellSecure storage of tickets and user authenticationTouch at reader to ride local bus networkUse NFC phone as bonus card – RMV ErlebnisCard

HistoryStart: April 2006, ongoingParticipants: open to every body, 100 regional partners

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NFC Roll out Hanau

Mobile Ticketing @ RMV

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RMV ErlebnisCard

Mobile Ticketing @ RMV

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RMV ErlebnisCard

Mobile Ticketing @ RMV

RMV ErlebnisCardServer

Nokia LI Server

GS

M-w

ww

Gat

eway

ErlebnisCard Profile Data base

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RMV ErlebnisCard

Mobile Ticketing @ RMV

RMV ErlebnisCardServer

Nokia LI Server

GS

M-w

ww

Gat

eway

ErlebnisCard Profile Data base

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NFC Roll out Hanau

Mobile Ticketing @ RMV

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Mobile Ticketing @ RMVLearning NFC Hanau

The NFC Mobile Ticketing is described as "practical“, "comfortable“, "easy to use“ as well as "fast & more trouble-free log-in/log-out“.The high acceptance is expressed in the average total satisfaction score of 1.7 (on a 6 grade scale)!Users who used the smart card before the mobile phone will go for the phone in the futureActivation of the phone for ticketing purposes is seen as complicated (50 % of the trial users felt uncomfortable with it)The phones “is still a phone” regardless of the function the same issues as with

Different phones for various target groups are neededreceiving phone calls while using the phone for ticketing is important to the customer

The NFC Mobile Ticketing is described as "practical“, "comfortable“, "easy to use“ as well as "fast & more trouble-free log-in/log-out“.The high acceptance is expressed in the average total satisfaction score of 1.7 (on a 6 grade scale)!Users who used the smart card before the mobile phone will go for the phone in the futureActivation of the phone for ticketing purposes is seen as complicated (50 % of the trial users felt uncomfortable with it)The phones “is still a phone” regardless of the function the same issues as with

Different phones for various target groups are neededreceiving phone calls while using the phone for ticketing is important to the customer

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29,3

35,9

80,4

76,1

30,4

38

28,3

33,7

13

0

7,6

17,4

10,9

18,5

34,8

47,8

40,2

4,3

1,1

0

9,8

4,3

4,3

4,3

4,3

4,3

34,8

44,6 3,3

2,2

3,3

less comlicated

more reliable

more innovative (image)

more attractive

less time consuming

more customer friendly

safer

NFC phone smart card both the same don't know no commentsComparison NFC phone and smart card (some details)Comparison NFC phone and smart card (some details)

[%]

The phone is seen as more innovative & attractive, The smart card is seen as more simple Overall, the NFC phone is seen as a more convenient media, since „it is always with you anyway”.

Mobile Ticketing @ RMVLearning NFC Hanau

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wants to buy a ticket

ticketing program opens and displays the starting

station automatically

Customer types in target station manually

customer confirms the ticket purchase

purc

hase

of a

tick

et

Customer types in destination manually

connection information

inqu

iry o

f inf

orm

atio

nStation web sites opens and displays the actual position automatically

looks for information

Customer owns a NFC mobile phone and …

Tag

Mobile Ticketing @ RMVRMV2go - JAVA/NFC Ticketing Evolution

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Mobile Ticketing @ RMVRMV2go -JAVA/NFC Ticketing Evolution – Details 1

application-download

billing records

J2ME personalization

online ticket validation

visu

al c

ontro

l

www-registration

ticket purchase

choose/enter starting point

choose/enter destination

tariff approval

offli

ne c

ontr

ol(2

d ba

rcod

e, N

FC)

online black list update and key management

JCOP personalization

Automatic, semiautomaticfare collection (Step 2 Check-In-Check-Out)

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Ticket purchase based on JAVA

Berühren des NFC-Tags undÜbernahme Haltestellenname Ticket purchase based on NFC/JAVA-

RMV2go - JAVA/NFC Ticketing Evolution – Details 2

Mobile Ticketing @ RMV

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Frankfurt/M.Frankfurt/M.

Regional Application Management platform

Mobile Ticketing @ RMVRMV2go Vision: The RMV – Frankfurt RheinMain NFC-Environment

Ticketing

Tourism/Event InformationPayment

NFC

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more information @ www.rmv.de

Thank You!Dankeschön!

Peter Preuss, RMV, Strategy und New Business Development, p_preuss@rmv.de