7Retail Management?

Introduction, scope and trends in Retailing

1

PRESENTED BYPRESENTED BYR NO 09D31E0018R NO 09D31E0018Abdul gouse mdAbdul gouse mdMBA 2MBA 2ndnd YEAR YEARIIETIIET

Refreshor!!!!

2

Distribution Network

3

Issues in Retailing

4

A Typical Channel of Distribution

5

Manufacturer

WholesalerFinal

Consumer

Retailer

The Retailer’s Role in the Sorting Process (link to Mkt. Mix)

6

Special Characteristics Affecting Retailers

7

Retailer’sStrategy

Small Average

Sale

Impulse Purchase

Popularityof

Stores

Customer Service

8

Relationship Retailing

9

Key Drivers Consumer Pull Rising incomes Explosion of media Change in consumer behavior Consumerism cycle The Rural market: Waking up Supply chain establishment Entry of Corporate sector Expansion of family owned businesses New Entrepreneurs Reducing Brand dominance Foreign retailers seeking entry Technological impact

10