09 borrowing brilliance
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Transcript of 09 borrowing brilliance
A lecture by Melih Arat – melarat.blogspot.com
Borrowing Brilliance: The Six Steps to Business Innovation by Building on the
Ideas of Others Dave Murray
A lecture by Melih Arat – melarat.blogspot.com
A lecture by Melih Arat – melarat.blogspot.com
• PRESENTATİON: • THE GROUPS OF 3 STUDENTS WILL MAKE
PRESENTATİONS. EACH MEMBER OF THE GROUP WİLL TAKE THE SAME GRADE WİTH HİS/HER GROUPMATES). SO THE TEAMWORK İS ESSENTİAL. EACH PRESENTATİON WİLL BE 15 MİNUTES LONG.
• THE PRESENTATİON PROJECT WİLL BE A SUCCESS STORY OF ONE EXTRAORDINARY BUSINESS MODEL. COMMUNICATING WITH REAL PEOPLE FROM THAT BUSINESS CASE IS COMPULSORY.
A lecture by Melih Arat – melarat.blogspot.com
A lecture by Melih Arat – melarat.blogspot.com
A lecture by Melih Arat – melarat.blogspot.com
A lecture by Melih Arat – melarat.blogspot.com
Step One: Defining -
• Define the problem you're trying to solve. • How you define it will determine how you
solve it. • Mistakes result from solving too narrow or too
broad a problem.
A lecture by Melih Arat – melarat.blogspot.com
Defining
• Holliday Resort in winter• Carrying books• Google-Library Search Optimization• Newton-Apple and the moon• Vertigo- Focusing McKinley Mountain instead
of emptiness
A lecture by Melih Arat – melarat.blogspot.com
Step Two: Borrowing -
• Borrow ideas from places with a similar problem. These are the construction materials for your solution.
A lecture by Melih Arat – melarat.blogspot.com
Borrowing
• Avatar• Hollywood movie structure-
– Conflict between hero and villain
– efforts/obstacles-villain– Resolution-hero
• Taichi Ohno-Toyota-Kanban-Textile Business
• Hemingway-For Whom the Bell Tolls-John Donnes Poem
• Coca Cola – Old generation
• Pepsi Cola-1923-new generation
• Uncola
A lecture by Melih Arat – melarat.blogspot.com
Step Three: Combining -
• Connect and combine these borrowed ideas. • Making combinations is the essence of
creativity. • So, using the borrowed materials from the last
step, find an appropriate metaphor to structure your new idea.
A lecture by Melih Arat – melarat.blogspot.com
Combining
• Starwars– Lightsabers – swords– Knights-Jedis– Dark Side– Round Table– Ordinary People /
soldiers– Emperor
• Sony Walkman• Apple Ipod
• Wheel-rock rolling down the hill
• Basket and whell – wheel barrow
• Metaphors– A room without books is
like a head without soul– Apple company
A lecture by Melih Arat – melarat.blogspot.com
Step Four: Incubating -
• Allow the combinations to incubate into a solution.
• Use tools like: sleeping on it, pausing, putting it away, and listening for misunderstandings. In other words, often the most effective thinking is not thinking at all.
A lecture by Melih Arat – melarat.blogspot.com
Incubation
• Archimides• The Formula• İnput-incubation-output
A lecture by Melih Arat – melarat.blogspot.com
Step Five: Judging -
• Identify the strength and weakness of the solution.
• Judgment is the result of viewpoint. Intuition the result of judgment.
A lecture by Melih Arat – melarat.blogspot.com
Judging
• Negative Judgement• Positive Judgement• Emotional Judgement
A lecture by Melih Arat – melarat.blogspot.com
Step Six: Enhancing-
• Eliminate the weak points while enhancing the strong ones.
• Ideas evolve through trial and error adjustments. They self organize.
• Return to the first five steps:– re-define; re-borrow; re-combine; re-incubate and
re-judge it all.
A lecture by Melih Arat – melarat.blogspot.com
Enhancing
• Make it simple• Make it sophisticated• Make it bigger (disk, cd, dvd, usb, harddrive)• Gilette-sensor with 2 blade, Mac 3, Fusion 5+1• Meat Production-Assembly Line-Moving Line• Pulp Fiction-Change the sequence