09 borrowing brilliance

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A lecture by Melih Arat – melarat.blogspot.com Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others Dave Murray A lecture by Melih Arat – melarat.blogspot.com

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Borrowing BrillianceA Lecture by Melih Arat

Transcript of 09 borrowing brilliance

Page 1: 09 borrowing brilliance

A lecture by Melih Arat – melarat.blogspot.com

Borrowing Brilliance: The Six Steps to Business Innovation by Building on the

Ideas of Others Dave Murray

A lecture by Melih Arat – melarat.blogspot.com

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A lecture by Melih Arat – melarat.blogspot.com

• PRESENTATİON: • THE GROUPS OF 3 STUDENTS WILL MAKE

PRESENTATİONS. EACH MEMBER OF THE GROUP WİLL TAKE THE SAME GRADE WİTH HİS/HER GROUPMATES). SO THE TEAMWORK İS ESSENTİAL. EACH PRESENTATİON WİLL BE 15 MİNUTES LONG.

• THE PRESENTATİON PROJECT WİLL BE A SUCCESS STORY OF ONE EXTRAORDINARY BUSINESS MODEL. COMMUNICATING WITH REAL PEOPLE FROM THAT BUSINESS CASE IS COMPULSORY.

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A lecture by Melih Arat – melarat.blogspot.com

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A lecture by Melih Arat – melarat.blogspot.com

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A lecture by Melih Arat – melarat.blogspot.com

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A lecture by Melih Arat – melarat.blogspot.com

Step One: Defining -

• Define the problem you're trying to solve. • How you define it will determine how you

solve it. • Mistakes result from solving too narrow or too

broad a problem.

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A lecture by Melih Arat – melarat.blogspot.com

Defining

• Holliday Resort in winter• Carrying books• Google-Library Search Optimization• Newton-Apple and the moon• Vertigo- Focusing McKinley Mountain instead

of emptiness

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A lecture by Melih Arat – melarat.blogspot.com

Step Two: Borrowing -

• Borrow ideas from places with a similar problem. These are the construction materials for your solution.

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A lecture by Melih Arat – melarat.blogspot.com

Borrowing

• Avatar• Hollywood movie structure-

– Conflict between hero and villain

– efforts/obstacles-villain– Resolution-hero

• Taichi Ohno-Toyota-Kanban-Textile Business

• Hemingway-For Whom the Bell Tolls-John Donnes Poem

• Coca Cola – Old generation

• Pepsi Cola-1923-new generation

• Uncola

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A lecture by Melih Arat – melarat.blogspot.com

Step Three: Combining -

• Connect and combine these borrowed ideas. • Making combinations is the essence of

creativity. • So, using the borrowed materials from the last

step, find an appropriate metaphor to structure your new idea.

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A lecture by Melih Arat – melarat.blogspot.com

Combining

• Starwars– Lightsabers – swords– Knights-Jedis– Dark Side– Round Table– Ordinary People /

soldiers– Emperor

• Sony Walkman• Apple Ipod

• Wheel-rock rolling down the hill

• Basket and whell – wheel barrow

• Metaphors– A room without books is

like a head without soul– Apple company

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A lecture by Melih Arat – melarat.blogspot.com

Step Four: Incubating -

• Allow the combinations to incubate into a solution.

• Use tools like: sleeping on it, pausing, putting it away, and listening for misunderstandings. In other words, often the most effective thinking is not thinking at all.

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A lecture by Melih Arat – melarat.blogspot.com

Incubation

• Archimides• The Formula• İnput-incubation-output

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A lecture by Melih Arat – melarat.blogspot.com

Step Five: Judging -

• Identify the strength and weakness of the solution.

• Judgment is the result of viewpoint. Intuition the result of judgment.

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A lecture by Melih Arat – melarat.blogspot.com

Judging

• Negative Judgement• Positive Judgement• Emotional Judgement

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A lecture by Melih Arat – melarat.blogspot.com

Step Six: Enhancing-

• Eliminate the weak points while enhancing the strong ones.

• Ideas evolve through trial and error adjustments. They self organize.

• Return to the first five steps:– re-define; re-borrow; re-combine; re-incubate and

re-judge it all.

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A lecture by Melih Arat – melarat.blogspot.com

Enhancing

• Make it simple• Make it sophisticated• Make it bigger (disk, cd, dvd, usb, harddrive)• Gilette-sensor with 2 blade, Mac 3, Fusion 5+1• Meat Production-Assembly Line-Moving Line• Pulp Fiction-Change the sequence